Ryan McAllister

*** *. ***** ****** #* Conshohocken, PA. 19428 610-***-**** acfyu4@r.postjobfree.com

Career Summary

I am a dedicated marketing professional with experience in analysis, communications and research. I possess strong project management skills.

Professional Experience

Logi Star Solutions, Fort Washington, PA. November 2013 ? March 2014

Marketing Assistant

? Generated prospective customer lists in multiple industries through research; found over 100 qualified leads

? Utilized Salesforce to process and update lead information

? Contacted potential customers to determine software needs; compiled results for sales executives

? Managed updates of customer acquisitions and upcoming events on social media accounts

? Maintained inventory of promotional materials; arranged for order of new materials

? Coordinated logistics of company materials for tradeshows

SAP, Newtown Square, PA. August 2011 ? December 2012 (Contractor)

Marketing Data Operations Specialist

? Performed lead research on potential customers throughout North America

? Communicated with account managers to ensure accuracy of information

? Recommended solutions to improve efficiency of database operations

? Handled daily upload requests for webinar and marketing events from multiple sources

? Executed quality control activities for Database Marketing and Sales teams

? Produced and analyzed weekly marketing reports

? Managed the flow of records and transactions in CRM and Access databases

Philadelphia Inquirer and Daily News, Philadelphia, PA. August 2008 ? August 2011

Marketing/Circulation Research Analyst

? Assisted with organizing a marketing plan for the online edition of the paper

? Analyzed direct mail sales; produced report comparing budgeted versus actual results

? Coordinated with creative director to proofread direct mail copy; liaised with vendors to confirm receipt of materials

? Utilized software to generate direct mail lists

? Researched and analyzed weekly cancellation amounts by reason, channel and length

? Assisted with the development of promotional campaigns introducing content changes; distributed materials at events

? Tracked ads that were sent to online subscribers

? Worked with Customer Service to resolve customers? billing and service problems in a prompt manner

? Created a survey for subscribers to rate delivery and news coverage; performed market segmentation to determine survey recipients, conducted monthly drawings

Hooks Van Holm, King of Prussia, PA January 2008 - May 2008

Marketing Assistant/Office Assistant

? Uploaded pictures of properties to web sites

? Prepared foreclosed houses for listing to prospective buyers in a timely manner

? Supported Marketing and purchasing departments with administrative tasks

? Learned the Marketing procedures of the Real Estate industry

SEI Investments, Oaks, PA. September 2007 - November 2007 (Temporary Position)

Operations Assistant

? Ran tax letters and fee taken reports for service team

? Communicated with clients to coordinate delivery of checks and statements

? Provided administrative support by obtaining needed documents, resolving inquiries and handling requests

Other Work

Neiman Marcus, King of Prussia, PA. February 2013 ? November 2013

Busser/Host

Education

East Stroudsburg University, East Stroudsburg, PA

Business Management, Marketing Specialization, Bachelor of Science: August 2007

Activities

Staff writer for the Stroud Courier, 2005 ? 2007

? Covered on campus entertainment and sporting events

Computer Skills: Microsoft Word, Excel, Access, PowerPoint, HTML, Salesforce, SEO

Volunteer Experience

Head Count, August 2008 ? Present

? Engaged with concert attendees to discover music purchasing habits

? Registered concert attendees to vote

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