LALIT SHUBHLOK.

Contact Nos.: +91-114*******/ 099********/ 098********

E-Mail: acfyqz@r.postjobfree.com

Demonstrated record of achievement in conceiving & implementing ideas that

fuel market place presence and drive revenue, seeking challenging

assignments in Sales & Marketing with a leading Electronics & Home

Appliances company

PROFILE SNAPSHOT - HOME APP. & ELE. BACK GROUND OF NORTH INDIA.

A result-oriented professional with nearly 22 years of experience in:

~ Sales & Marketing ~Business Development ~ Channel

Management

~New Product Development ~Key Account Management ~ Strategic

Planning

~ATL & BTL Activities ~Product Promotions ~Team

Management ~E.commerce ~Modren Trade.

Kisan Group. D.G.M North India

Effective and accountable in high-profile executive roles: Overcome complex

business challenges and make high-stakes decisions using experience-backed

judgment, strong work ethic and irreproachable integrity. Deft in driving

new business through key accounts and establishing strategic partnerships

to increase revenues. Adept in analyzing market trends to provide critical

inputs for business development initiatives and formulating selling &

marketing strategies. Proven track record & demonstrated expertise in sales

management as well as customer sales service or support.

Corporate Strategy & Development Specialist: Characterized as a visionary,

strategist & tactician. Adept in conceptualizing & implementing competitive

strategies for generating sales, developing and expanding market share

towards the achievement of revenue & profitability targets. Excellent track

record of planning and managing Profit Centre Operations to ensure that

revenue and market share objectives are met. Proficient in business

development activities such as breaking new avenues, driving sales growth

and establishing brands & bagging breakthrough orders

Consistently deliver Mission-Critical results: Driven by a visceral "hard-

wired" need to strategize and to innovate. Gifted with the vision,

determination, and skills needed for high-level revenue-building strategies

and tactics. Have a fair perspective on the Business Environment with

understanding of inter-relationships between diverse tasks. Skilled in

conceptualizing and implementing innovative plans for accomplishment of pre-

designated targets. Demonstrated abilities in implementing strategies for

augmenting business and expanding sales volume. An excellent negotiator

with outstanding presentation and people management skills

CORE COMPETENCIES

Strategizing business directions to ensure profitability in line with

organizational objectives

Conceptualizing and implementing promotional strategies as a part of market

development effort

Providing business advisory services to clients after understanding their

investment needs and risk appetite

Reviewing and interpreting the competition after in-depth analysis of

market information to fine-tune the marketing strategies and escalate

business volumes

Devising & implementing strategies for product positioning, pricing and

product promotion activities

Establishing relations with existing & prospective employees to interpret

all individual requirements for the smooth execution of projects

Collaborating effectively with all team members and conducting regular team

meetings

ORGANIZATIONAL EXPERIENCE

July.10 Onwords Kisan, Noida as D.G.M North India

Key Result Areas:

Reporting to Director and responsible for all branches of North India such

as Delhi, Chandigarh, etc.

Promoting Kisan Brand and ensuring the awareness of new brand KML CLASSIC

Involved in the overall product management functions including Pricing &

Distribution Network

Strategizing the marketing initiatives including market segmentation and

providing guidance in implementing ATL & BTL marketing activities

Interacting with Product Development team to provide customer insight

Attending Government & Public Sector Brand Approval Conferences & Meetings

Developing project & channel business through executing team & key account

management strategies

Looking after new product introduction and promotion through focus

activities in key dealerships

Designing scheme and promos on tractors for the dealerships across India

Executing and supervising schemes of the company at ground level

Tracking the effectiveness of ads by preparing dashboard and collecting

data from field team & customers

Evaluating the state wise & model wise performance and conducting

competitor analysis

Analyzing the market intelligence data and providing recommendations/

suggestions for counteraction

Performing daily & weekly reporting on activities conducted, scheme

implementation, hot prospects, booking & deliveries tracking, sales force

productivity, etc.

Formulating various strategies of marketing, advertisement & sales

Finding out the ways to increase the demand of the products

Establishing effective relationships with prospective clients for business

excellence

Arranging meetings to set-up sales objectives and streamlining the process

for smooth workflow

Conducting market trend & competitor analysis and providing valuable inputs

for products enhancement and laying out business development strategies

Reviewing & interpreting competition and market information to fine-tune

marketing strategies

Conceptualizing and implementing strategies and plans for achieving

organisational objectives and ensuring profitability

Identifying and establishing new markets in India & abroad; interfacing

with key accounts and managing receivables to ensure achievement of

predetermined targets

Establishing a dedicated channel network to enhance market reach and

imparting training programs for channel staff to achieve sales & revenue

targets

Conducting various promotional campaigns such as road shows, meets,

participation in fairs, etc.

Managing advertising & PR to enhance product visibility and ensuring long-

term brand equity

Highlights:

Successfully generated the business of Pipe/ Fitting & Furniture North

India worth Rs. 150 Cr. through key Strategies, Account Management &

handling a team size of 40 persons which consisted of Branch Sales

Managers, ASMs & Commercial Managers.

PREVIOUS EXPERIENCE

Jul'07 to April. 10 Elekta Gulf, Dubai as AGM Sales & Retail

Business

Highlights:

Handled a team of 25 executives for spearheading sales of CTVs, Washing

Machines, DVD, Refrigerators, Home Theatres, Microwave Ovens & Small

Appliances across countries in GCC & Africa

Achieved sales of AED 25 million a month

Managed several key clients such as S&CH Bank, City Bank, ABN Amro, HSBC,

Mashreq Bank, Habib Bank, Dubai Intercontinental, Hyatt Regency, etc.

Successfully established the company's presence in property business by

registering with Nakheel Properties, Arab Tech Properties, and Emaar

Properties & Damak Properties

Appreciated for acquiring business of 10000 DVD's & Electric Irons from ABN

AMRO Bank

July.'05 to June'07 KENTOSH-KENSTAR Appliances TOSHIBA Televisions.

Videocon Sister Concern, Chandigarh as Sr. Manager Sales DELHI -PUNJAB.

Highlights:

Managed a team of 20 sales personals including ASMs & Sr. Executives for

spearheading the sales of Consumer Electronics, Home Appliances & Small

Appliances in Delhi & Punjab with turnover of Rs. 50 Crores

Successfully established TOSHIBA, KENSTAR & VIDEOCON Brand in UP, Delhi &

Punjab

Enhanced Business by 25% in Punjab for Home Appliances.

Played an important role in managing key accounts of Punjab such as Simran, International Amritsar, S.R. Fin Jullundhur, EPT Ludhiana, Goyal

Patiyala, Jiwan & Shiva Bhatinda

Jul'02 to Jun.05 Mirc Electronics Ltd., Ghaziabad as Zonal Manager-

ONIDA Washing Machines

Highlights:

Headed a team of 8 sales personals and spearheaded sales in UP &

Uttaranchal with turnover of Rs. 10 Crores of Washing Machines

Managed a network of 400 dealers/ distributors through a team of 10 sales

personals

Established & developed dead markets of Dehradun, Agra, Lko & Kanpur with

incremental business of 30% Annually

Promoted as Senior Business Manager from Business Manager in Apr'04

Nov'99 to Jun'02 KENSTAR, Ghaziabad as Branch Manager

Highlights:

Adeptly spearheaded sales in West UP & Uttaranchal for KENSTAR Brand

COOLERS, MICROWAVE OVENS, MIXER GRINDERS

Holds-the distinction of consistently achieving pre-set targets as per

value & quantity

Managed a network of 200 dealers/ distributors

Established & developed dead markets of Meerut, Saharanpur & Bareilly with

incremental business of 24% Annually

Aug'95 to Oct'99 Whirlpool of India, Haryana as Deputy Manager-Sales

Highlights:

Played a stellar role in managing sales worth Rs. 12 Crores per year of

Washing Machines, Refrigerators & ACs

Efficiently developed key clients such as Better Deals, Manoj Ele. Delhi,

Dawar Sales, Khera Ele, Haryana; generated sales of Washing Machines in

1995-97 and escalated the market share by 4%

Recognized as the Best Performer across India in 1998

Jul'88 to Jul'95 Eureka Forbes Ltd., Delhi & Chandigarh as Area Sales

Manager

Highlights:

Deftly led a team of 15 Executives for handling the sales of Water

Purifiers, Vacuum Cleaners, etc. in Delhi, Chandigarh & UP

Effectively introduced Air Purifiers and developed new markets for the same

Dexterously handled key clients such as Ministry of Defence, Australian

High Commission, ABB, BPL, etc.

Bagged Best Salesperson Award in 1989

EDUCATION

MBA (Marketing) from Birla Institute of Management Technology, Delhi in

2001

B.Com. from Delhi University in 1988

PERSONAL DETAILS

Date of Birth: 25th November 1968

Address: F-72, Ground Floor, East of Kailash, New Delhi-110065

Languages Known: Delhi-NCR

Costing

Inventory Management

HR Operations

General Administration

Commercial Operations

Competitor Analysis

Strategic Planning

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