Taylor McCullough

acfyo0@r.postjobfree.com

Home 847-***-**** Cell Phone 847-***-****

Permanent Address

*** *. **** **** *.

Beverly Hills, CA 90211

EDUCATION

The University of Illinois at Urbana-Champaign Graduation Date: May 2011

Bachelor of Science in Advertising, Sociology

G.P.A. 3.5/4.0

Università degli studi di Verona Spring 2010

Studied International Business in Verona, Italy

HONORS/AWARDS

National Society of Collegiate Scholars, Deans List ’08, ’09, ‘10

WORK EXPERIENCE

Sears Holdings Corporation Hoffman Estate, IL

Promotional Execution Planner – Kmart Apparel November 2012-Present

-Support the digital and analytic efforts across a number of channels, including Shop Your Way Rewards (SYWR),

targeted interaction (TI), circular productivity, promotional effectiveness, online and impression metrics

-Support marketing efforts for Sofia Vergara, Selena Gomez, Vanessa Hudgens, Jillian Michaels, Jaclyn Smith

and John Cena Kmart Apparel lines

-Manage high impact projects end to end; establish and standardize measurement, reporting and institutionalize

process calendar. Collects, analyzes and monitors data to evaluate performance against various competitors (LY,

forecast) and partner with planners and merchants to improve offers

-Provide creative content for emails and various social media properties

Digitas Chicago, IL

Associate Media Planner June 2011- October 2012

- -Handle all digital planning for Walgreens businesses: Beauty & Campus

- -Mastered campaign implementation process through ownership of initial execution of the media buys, mid

campaign quality assurance of contracted media and monthly billing processes for both publisher and client

finances

-Supported team during strategy and planning by gathering and organizing relevant media research using industry

tools such as Comscore, @Plan and AdRelevance

Michigan Ave Magazine Chicago, IL Summer 2011

Marketing Intern

-Compiles event recaps, RSVP lists, and fact sheets

-Aids with setup and take down, check-in photography, and marketing strategies and social media

Kirkland & Ellis Chicago, IL Summer 2011

Entertainment Law Intern

-Dealt with major entertainment companies such as Fox and Paramount in creating legal documents.

-Participated in teleconferences on cross-examination techniques/tactics and negotiation skills. Practiced behavior

in business ethics situations led by firm's Head of Professional Responsibility & Ethics

GoTryItOn.Com New York, NY Spring 2011

Intern

-Online visual stylist on the website for fashion 2.0 start up, review looks and help execute social media strategy

for creative properties.

-Interact with people from around the world and get an introduction to global fashion through WordPress

Kiss FM Chicago, IL Summer 2010

Intern

-Promotions and marketing for top-40 radio station: Kiss 103.5

-Handled listeners, organizing special events and concerts such as Fantabuloso

Spectrum Insurance Service, Arlington Heights, IL Summer 2006, 2007, 2008

Customer Service Representative

-Prepared analytical claims analysis for major Insurance companies including: Blue Cross and Blue Shield of

Illinois, Humana and United Healthcare; design and update Spectrum Financial webpage

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