SEJAL N. SHAH

**** **** **** **.

408-***-****

San Jose, CA 95123

acfylo@r.postjobfree.com

OBJECTIVE

To lead key initiatives & provide strategic solutions for a customer

centric experience by utilizing my product management expertise in payment

platforms, mobile applications and consumer experience.

KEY ACCOMPLISHMENTS

- Selected by senior management to lead a key software experience focused

on increasing market share by targeting first time smartphone buyers. Droid

RAZR M launched worldwide Q42012 is powered by this software experience.

Responsibilities included: initiation of consumer insights research to

understand target segment and market size, research and gathered

requirements based on user needs, prioritized requirements & scope based on

timelines, influenced design to address target segment pain points,

prioritized design research goals for iterative usability testing, scoped

UI and requirements based on user feedback from usability testing. Software

experience met the key needs of first time smartphone users -

http://www.youtube.com/watch?v=4A7vAcmQHvw&feature=relmfu.

- Managed & gathered end-to-end requirements, prioritized & managed design

decisions, requested user testing and managed carrier negotiations to

improve the initial power-up & out of box experience. Shorter setup

process and streamlined out of box experience resulted in reduced customer

call volume and reduced the number of devices returns for Motorola and top

carriers.

- Recognized problem solver and owner of "thorny situations" by team

members

WORK EXPERIENCE

MLSListings, Inc., Sr. Product Manager, Mobile & Web

Sunnyvale, CA 02/13 -02/14

. Manage mobile application roadmap for iOS and Android, feature

prioritization, enhancements and escalations with 3rd party

development team

o Launched mobile app versions 1.95 and 2.0 on iOS and Android to

introduce Agent Branding feature, Home Assist and integration of

CoreLogic/Matrix Tax Info

. Lead product manager for a new consumer facing product vertical

(confidential)

o Lead recommendation, competitive research and prioritization of

features

o Analyze and prioritize new and existing backend data fields to

support front end experience

. Responsible for redesigning the customer facing Listing Management

portal by simplifying input of property details, introducing auto-

magic solutions and enhancing the user interface

. Collaborate with the Outreach & Marketing team to address customer

impact, prioritizing requirements from the field and recommending

outbound communication

. Managed consolidation and deprecation of 1000+ backend data fields

(new and old) for upcoming CoreLogic platform migration & conversion

. Developed a deep understanding of the business & engineering logic on

data distribution models to improve transparency for customers

Motorola, Inc., Product Manager, Android Applications

Sunnyvale, CA 02/10 -08/12

. Managed and prioritized requirements based on user needs for key

mobile applications shipping on lead devices such as Droid X, Droid 2,

Droid 2 World Edition, Cliq 2, Atrix, Droid Pro, Droid RAZR, and

Atrix2 for top carriers (Verizon, AT&T, Sprint, T-Mobile)

. Managed end-to-end experience & product life cycle for core device

applications such as Contacts, Dialer (Phone), Motorola aggregated

Social Networking (FB, LinkedIn, Twitter), Weather, News, Initial

Device Setup (Out of Box) and Settings. Projects such as:

o Motorola Smart Contacts & Emergent Groups, which launched on

Atrix2, Droid Bionic, Droid Global. This feature surfaced the

most important contacts contextually for a user in Contacts,

Text Messaging and Calendar by understanding user patterns and

usage data

o Analyzed & prioritized the value of existing features and UI

enhancements for the migration of the Motorola Contacts

application to leverage base Android while integrating key

carrier customizations. Launched on Atrix2, Droid Pro and all

future devices

o Managed carrier negotiations, platform requirements & carrier

requirements

. Strategized & presented product roadmap & customer solutions from

initial pitch (ideation) to execution to CEO, Senior Executives and

Carriers.

. Deep understandinganalysis of new Android platform releases and

integration points with Motorola applications

. Led competitive analysis for 3rd party Google Marketplace (Play) apps

for Facebook, Twitter, MySpace on Android, iPhone, Blackberry and

other competitive devices

. Managed feature prioritization, business relation and carrier

negotiations with top tier carrier account teams such as Verizon, AT&T

& T-Mobile as well international carriers in Asia, LatAm and ROW

. Drove down top customer dissatisfaction issues with innovative product

solutions and new feature support

. Established new partner relationships and evaluation of new business

opportunities to increase revenue

. Evaluated scalability of existing and new experiences for next

generation Android tablets

. Led prioritization & design of key features with global engineering,

UI/UX designers, user research and test teams

. Strategized new features based on competitive analysis, customer

feedback, marketing research and latest trends

EBay Inc., Global Billing Integrations Manager San Jose,

CA 07/09 -01/10

. Led & managed the integration of business units (Half.com, Stubhub,

Giving Works) and corporate initiatives such as the eBay Buyer

Protection program onto the Global Billing & Payments Platform by

providing an end-to-end billing solution

. Gathered requirements and understood the gaps to address product

enhancements while building for a scalable business solution to

optimize resources and timelines

. Drove communications with cross-functional teams and stake holders

such as Finance, Collections, Audit/Policy, Product Development and QA

to ensure all systematic and manual processes are in place for a

successful launch

. Prioritize & gather product requirements to build tools to optimize

manual processes such as the audit process

Fixya, Inc., Product Manager San Mateo, CA

03/09 -06/09

. Increased traffic & SEO by introducing user manual catalogs to

homepage & product details page

. Increased monetization opportunities by leading integration and

placement of product warrantees onto homepage, product detail pages

and in the check-out experience

. Evaluated and managed partner relations to introduce additional

payment options through merchant services such as PayPal & Amazon to

increase conversions

. Established and measured and key metrics for page conversions and web

traffic for new and existing verticals

PayPal, Global Market Places, Product Marketing Manager San

Jose, CA 08/08 -11/08

. Analyzed use cases where a Buyer's transactions are declined, and

prioritized future product enhancements based on analysis

o Results would include improved error messaging which would allow

Buyer to complete a transaction thus increase in revenue

. Gathered project requirements to improve granularity of metrics

dashboard and understand details for Buyers lacking financial

information

o Results would include assessing new data and prioritizing phase

II of the project which would be to improve front end user

experience where ROI is highest

. Analyzed & captured first time buyer experience to support a tailored

email consolidation program

. Evaluated key metrics for the PayPal and eBay buyer experience

business

Yahoo! Inc., Premium Services Platform, Product Solutions Manager

Sunnyvale, CA 03/06 -08/08

. Engaged existing and new business units to the core functionality &

capabilities of the premium services platform

. Prioritized & owned relations with internal business units such as Y!

Personals, Y! Games, Y! Sports, Y! Finance, Y! Connected Life (Mobile

& Home) and Flickr

. Managed & prioritized the launch of new services, products, campaigns

& promotions on the Yahoo! network with internal business units and

external partners such as Arby's, Blockbuster, Pepsi, UFC

. Provided support to business units to reduce production issues (call

volume, customer service tickets etc) and ensure a customer centric

experience

. Recognized & mitigated potential risks for business units and

customers prior to launching a premium service

. Analyzed business needs and translated into PSI requirements.

. Cross-functional communication with Finance, Legal, Marketing, and

Paranoids to ensure successful quarterly SOX audits.

Yahoo! Inc., Y! Real Estate, Product Management

Sunnyvale, CA 06/05 -10/05

. Analyzed and implemented ways to drive traffic from search engines to

Yahoo! Real Estate such as improved meta data tags for SEO/SEM and

enhanced content

. Performed competitive analysis for redesign to improve overall look &

feel of Yahoo! Real Estate.

. Monitored and reported key metrics for the various Yahoo! Real Estate

properties on a weekly and monthly basis

TECHNICAL

Platforms: Android, Motorola Cloud Services, Payment Systems & Platforms

(Ebay, PayPal, Yahoo!),

Technologies: HTML, Database systems & architecture concepts, client/server

systems, cloud services

Tools: DDMS, Jira, Bugzilla, Asana, Salesforce

Applications: Photoshop, GarageBand, iMovie, CoolEdit Pro, WordPress

OTHER INTERESTS

Tablets, Mobile applications/software, Social Networking (Facebook,

LinkedIn, Flickr), Mobile Devices, eCommerce, Electronic Billing/Payments,

User Experience, Usability Testing, Android applications, Blogging, Carrier

negotiations, Product Planning & Strategy, Customer presentations, Audio &

Video Editing

EDUCATION

Bachelors of Science, Business Administration (Management Information

Systems)

University of California, Riverside

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