CHI NINH

P RO F I L E

Seasoned communications professional with more than twelve years of experience in media and sales roles. A solid

team player who thinks outside of the box and has a proven track record of successful projects.

EXPERIENCE

F O O D S U P P LY M A N A G E R, E A T C L U B P A L O A L T O, C A 2 0 1 1 - C U R R E N T

Prospect new restaurant partners. Approach restaurant managers and owners to collaborate with Eat Club in catering

customized lunch boxes for a discounted bulk price. Set menu items and change those items on a monthly basis. Work

with restaurants to make sure the menu items are consistent in quantity and quality. Market Eat Club with personal

Yelp account, attending trade shows and networking events. Develop social media initiatives. Maintain company blog.

A C C O U N T E X E C U T I V E, M Y X T V R E D W O O D C I T Y, C A 2 0 1 0 - 2 0 1 1

Increased ad sales revenue by 100%. Manage 15+ accounts with increasing ad buys on a quarterly basis. Develop new

leads by cold calling, networking events, tradeshows and conventions. Deliver sales presentations to high-level clients

(i.e Toyota, JCPenney, AT&T, Ford Motors,Verizon Wireless, Macy’s, Bank of America, Wells Fargo, etc.). Process media

buys and draw up media plans and contracts. Develop new programming strategies to increase viewership and

advertiser interest. Develop social media plans. Contribute to company blog.

C H I E F O P E R AT I N G O F F I C E R, D R A G O N F RU I T M E D I A S A N J O S E, C A

2008-2010

Develop website content which illustrates Asian American culture. Develop relationships with prospective clients,

media and foundations. Formulate marketing strategies with media, creative and research staff. Oversee the status of

advertising campaigns. Develop social media strategy. Present creative work to clients for approval or modification.

Monitor the profitability of accounts. Write reports and keep track of financial details.

N E W S P RO D U C E R, K L A S T V - C B S L A S V E G A S, N V 2 0 0 7 - 2 0 0 8

Produce the weekend primetime newscasts and fill in for other shows as needed. Write all scripts for anchors to

read. Brainstorm story ideas and assign reporters their stories. Post stories online using World Web Network.

Coordinate reporters live in the field and in studio. Approve reporter scripts and packages before broadcast. Order

graphics from production and video from editors and photographers to implement the correct visuals into the script.

Booth live broadcasts, dropping stories as needed and keep all talent on a firm time track to ensure a smooth show.

N E W S P RO D U C E R, K V B C - N B C L A S V E G A S, N V 2 0 0 6 - 2 0 0 7

Produce the weekend morning newscasts and fill in for other shows as needed. Write all scripts for anchors to read.

Brainstorm story ideas and assign reporters their stories. Book guests for live studio interviews. Approve reporter

scripts and packages before broadcast.

E D U C AT I O N

S A N F R A N C I S C O S TAT E U N I V E R S I T Y S A N F R A N C I S C O, C A B . A I N

C O M M U N I C AT I O N S 2 0 0 2

REFERRALS

Available upon request

408-***-****

34140 O’Neil Terrace Fremont, CA 94555

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