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Advertising, Marketting, Sales Professional

Location:
Saanich, BC, Canada
Posted:
September 15, 2014

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Resume:

MARK S. DUTTON

acfyb8@r.postjobfree.com

***-**** ****** ****** 250-***-**** (h)

Victoria, BC V8P 0A3 250-***-**** (c)

Objective: to utilize my extensive sales, marketing and business knowledge to lead others in the pursuit of

sales, marketing and communications excellence

PROFESSIONAL PROFILE

Senior advertising and marketing consultant with valuable agency and entrepreneurial experience

Thrives on successfully overcoming significant intellectual, cerebral, spatial and business challenges

Take charge personality with the ability to confidently and capably step up to accept responsibility

Sharp mind & quick wit complemented by exceptionally strong aptitude for computer applications

Proven ability to apply critical / analytical thinking and investigative skills to identify opportunities

Inclusive and collaborative style with a demonstrated ability to easily relate and connect to others

Often known as the go-to person within the peer group, readily offering useful advice and coaching

Demonstrated ability to maximize profitability by successfully up selling / increasing account revenue

Excellent account management skills – natural ability to understand client needs, fears & expectations

Interacts at all levels of client / employer organizations, adding value, delivering ROI & creating trust

Internationally acclaimed Chess Arbiter, and well-known as an Tournament Referee and Organizer

VALUE PROPOSITION

Due to my experience and confidence (driven by my track record) I offer immediate credibility with clients and

colleagues. I will hit the ground running in order to grow top line sales while effectively managing existing

accounts. I will tap into my wealth of knowledge in order to ensure a broad business perspective with a bias

towards service excellence.

SIGNATURE STRENGTHS

Highly ethical Solutions oriented Motivational

Genuine belief in win/win Long term relationship builder Empathic

Listening skills Creative & strategic thought Self aware

CAREER SUMMARY

The Black Press – Victoria News, BC Jan 09 – May 09

ADVERTISING CONSULTANT

Sep 08- Jan 09

ACCOUNT REPRESENTATIVE

Responsible for all advertising for Victoria News Daily, for management of accounts across a wide geographic area, and for fl yer/on line sales

1999 – 2007

The Greater Toronto Chess League, ON COMMUNICATIONS DIRECTOR & WEBMASTER

1980 – 2002

Dutton Advertising, Toronto, ON MANAGING DIRECTOR

Started the agency and ultimately sold it to a larger agency, specializing in recruitment, corporate branding and advertising / marketing

1979 – 1980

J. Walter Thompson, Toronto, ON VICE PRESIDENT / BRANCH MANAGER

Recruited to start the company in its expansion to Canada

1973 – 1979

The Toronto Star, Toronto, ON CLASSIFIED ADVERTISING ACCOUNT EXECUTIVE

Key Result: Recognized for performance and rapidly promoted through the organization

Format created and copyrighted © by The Resume Hut® (1986 - 2009)

MARK S. DUTTON – CAREER EXPERIENCE IN DETAIL 2/3

The Black Press – Victoria News, BC Jan 09 – May 09

ADVERTISING CONSULTANT

Sep 08- Jan 09

ACCOUNT REPRESENTATIVE

Currently responsible for all advertising for Victoria News Daily, management of accounts across a wide geographic area, and for flyer/on line

sales

Achieve monthly revenue targets through effective account management

Manage schedule and attend frequent sales meetings to identify opportunities

Participate in advance planning of future editions / promotions

Key Results

Brought in new accounts who had not previously used print media such as Orca Air and Soho Computers

Successful in growing the business & providing exceptional satisfaction; placed on the Daily’s masthead

Ensured annual contracts for all premium advertising in order to lock in valuable, long-term revenues

Created innovative features, advertising combinations & unique, targeted, public awareness campaigns

Maintained a mutually beneficial relationship with the Publisher, respecting direct reporting relationships

1999 – 2007

The Greater Toronto Chess League, ON COMMUNICATIONS DIRECTOR & WEBMASTER

Key Results

Ran a successful chess-related business which grew into Canada’s largest chess club

Recognized in the Canadian Chess Hall of Fame as a prolific Organizer and Arbiter

Designed and maintained the website using MAC, PC hardware

1980 – 2002

Dutton Advertising, Toronto, ON MANAGING DIRECTOR

Started the agency and ultimately sold it to a larger agency, specializing in recruitment, corporate branding and advertising / marketing

Manage staff of 10 including traffic, creative, administrative, sales, photography, & copywriting

Provide media consulting in order to position ads

Responsible for day-to-day business decisions and strategic business development

Key Results

Grew agency from startup to annual sales of $2.25M in 7 years; it is now part of Access Advertising

Won awards in Creativity Magazine, Toronto Sun & Toronto Star

Captured a large market of the recruitment advertising in a very competitive environment

1979 – 1980

J. Walter Thompson, Toronto, ON VICE PRESIDENT / BRANCH MANAGER

Recruited to start the company in its expansion to Canada

Procure new accounts; acquire staff and build the infrastructure

Ensure consistent level of service as per JWT standards of excellence

Key Result: Grew the organization and obtained significant market share from well established competitors

1973 – 1979

The Toronto Star, Toronto, ON CLASSIFIED & DISPLAY ADVERTISING ACCOUNT

EXECUTIVE

Key Result: Recognized for performance and rapidly promoted through the organization

PROFESSIONAL AFFILIATIONS

2004 – Present

Strata Council Board of Directors Communications Director & Newsletter Editor

2008 – Present

British Columbia Chess Federation Board of Governors

Chess Federation of Canada Board of Governors 1990 - Present

Chairman National Appeals Committee 2001 - Present

Format created and copyrighted © by The Resume Hut® (1986 - 2009)

MARK S. DUTTON – CONT. 3/3

COMMUNITY / VOLUNTEER WORK

2004 – Present

Fédération Internationale des Échecs International Arbiter

Grand Pacific Open Chess Championship Chief Tournament Director 2008 / 2009 Season

Canadian Closed Chess Championships Chief Tournament Director 2004, 2006

EDUCATION / QUALIFICATIONS

1975 – 1976

Ryerson Polytechnical Institute Courses in Business Administration

Northern Secondary School Grade 12 Diploma 1974

1990 – 2004

Fédération Internationale des Échecs Qualified International Arbiter

Significant training in sales & closing skills

Training

J. Walter Thompson MUST management instruction of sales techniques

The Toronto Star Xerox Professional Selling Skills II

Computer Skills

PERSONAL QUALITIES (EXPRESSED BY OTHERS)

“…marvelled at his significant achievements when he applied his considerable talents to a business / marketing

challenge…when many individuals are still in school, Mark was already Vice President /Branch Manager at J.

Walter Thompson in Toronto where he pioneered a career advertising capacity with in that venerable

organization …took on a Managing Director role in his parents’ advertising business and transformed it from

very talented, but somewhat idiosyncratic, “mom and pop shop” into a recruitment advertising leader in an

extremely competitive market… advertising sales staff of the Victoria News and earned himself a place on the

masthead in less than six months … Mark is very industrious, highly motivated and exceptionally focused. He

meets adversity head-on, drives himself to excel and thrives on challenge …”

Roger Smithies

Manager, Pension Reform

Ontario Ministry of Finance,

Toronto

REFERENCES

Philip Chadwick President, 416-***-**** (c)

Access Advertising Management Inc. acfyb8@r.postjobfree.com

Paul Leblanc Admiral (Retired) 250-***-****

Canadian Forces (Navy), CFB Esquimalt acfyb8@r.postjobfree.com

Brian Pickering General Sales Manager, 250-***-**** (c)

Speedway Motors Ltd. acfyb8@r.postjobfree.com

Thank you for your time and consideration

Mark S. Dutton

Format created and copyrighted © by The Resume Hut® (1986 - 2009)



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