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Sales Customer

Location:
Los Angeles, CA
Posted:
September 16, 2014

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Resume:

Donald P. Koller

***** *** ******, ***** *****, CA 92886 612-***-****, acfy5w@r.postjobfree.com

Qualifications for Executive Management

Possesses 20+ years of experience providing vision and leadership to US/global companies in startup, turnaround,

growth, and Fortune 500 environments. Offers proven abilities in cultivating business partnerships, capitalizing on

changing markets, and driving worldwide market penetration. Adept at engaging top talent, fostering collaboration,

and leading high-performing teams. Proactive in identifying problems, resourceful in devising solutions, strategic in

initiating change, and calculating in taking risks. Expertise spans:

Profit/Loss Management Business Development Sales Forecasting Operations

Franchising Sales (Retail/Wholesale) International Business Manufacturing

Contract Negotiations Marketing Product/Brand Improvement Recruiting/Hiring

Purchasing Public Relations Merchandising Coaching/Mentoring

Experience

Founder/Chief Executive Officer/President, NU-TECH FOODS, Apple Valley, MN/Yorba Linda, CA 2010-Present

Originally served as a consultant to previous company, First Products Inc., in which 225 investors had lost $8.5M over

four years. Provided guidance to enable emergence from Chapter 7, allowing existing shareholders to re-invest in new

company. Organized business to leverage an opportunity to purchase certain assets, including intellectual property, to

facilitate development of proprietary shelf-stable bakery goods for the food industry.

• Obtained $1.8M in initial private funding to support company startup, business development, marketing,

and manufacturing functions.

• Secured purchase orders from nine national and regional retail and wholesale chains by introducing

improved products and new marketing concepts.

Chief Executive Officer/President, LAWRENCE MERCHANDISING SERVICES, Minneapolis, MN 2003-2009

Brought on to lead this $20M business providing merchandising services to the retail industry. Challenged to grow

the company without further investment and position the company to sell for maximum return. Conducted a detailed

organizational analysis and identified three major issues: over-dependence on a single customer (90% of revenue), the

need for a technology platform to support existing and future business, and the need to provide better direction to

staff. Sourced 15 potential M&A candidates and conducted extensive structuring analysis.

• Altered focus from growth through acquisition to organic growth in response to challenges posed by three

different private equity firms buying and selling LMS over a 6.5-year period.

• Fueled dramatic expansion of the customer base within existing channel; reduced dependency on major

customer from 90% to 60% while increasing business with that customer.

• Increased headcount from 1,600 to 3,000 employees and elevated engagement through sound leadership

and communication of vision.

• Grew sales more than 340% and tripled earnings in five years.

• Propelled EBITDA from $700K to $3.3M in less than three years.

• Selected a state-of-the-art technology platform and spearheaded installation.

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Donald P. Koller

20316 Via Oporto, Yorba Linda, CA 92886 612-***-****, acfy5w@r.postjobfree.com

Chief Executive Officer/President, M-C MCLANE INTERNATIONAL, Oakland, CA 2000-2003

Hired to grow a 50-year-old global distributor, which served Asia and the South Pacific and had been struggling and

unprofitable for seven years due to low margins and inadequate staffing. Directed day-to-day operations, sourced

potential alliances, coordinated mergers with other notable exporters, and revitalized distribution center performance.

• Interviewed and hired three key multilingual sales directors away from competitors on the West Coast.

• Established alliances, negotiated, and signed brand agreements with Procter & Gamble, Kraft, Hormel,

IGA, and Fleming.

• Adopted an earlier company name to take advantage of brand recognition.

• Relocated offices to a lower rent district.

• Transformed the demoted Chief Executive Officer/President into a key contributor.

• Turned around losses of $1M on revenue of $25M into a profit in 18 months.

• Doubled sales to $50M and gross profit from 5% to 10%.

President, MCGLYNN BAKERIES, INC., Minneapolis, MN 1997-2000

Tapped to resolve an unworkable situation with the largest customer of this $125M commercial bakery while growing

the business and achieving profitability.

• Determined that 25-year-old leases were resulting in unprofitable sales and blocking growth; renegotiated

leases from leasing space to becoming a wholesale supplier of nearly 500 SKUs.

• Developed additional channels and added co-packing (private labeling).

• Guided the business to become profitable within 18 months.

• Catapulted sales to $123M a 27% increase in three years.

• Expanded from 120 to 430 retail outlets.

• Positioned the company for sale.

Previous: Director of Operations & Merchandising – Holiday Companies; Director of Franchise Operations, Director

of Grocery Merchandising, Buyer/Merchandiser/Trainer/Consultant – SuperValu/Cub Foods.

In addition, served as a consultant to Malt-O-Meal, Procter & Gamble, Old Home Foods, Stratmar, and Premium

Retail Services.

Military: US Army National Guard; honorably discharged as a Sergeant E-5.

Education

Winona State University, MN – Bachelor of Science in Business Administration

Industry Affiliations

Chairman National Association of Retail Marketing Services (NARMS) 2007-2010

Board of Directors Minnesota Grocers Association 1993-2000

Board Member Various Consumer Product Companies

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