Larry G. Wood

*** **** ***** **. **

Issaquah, WA 98027

425-***-****-C

425-***-****-Fax

acfy0z@r.postjobfree.com

RESEARCH AND ANALYSIS OF MEDIA OF AMERICAS, Inc.

**** ** ****

President: Started a new subsidiary for media research in the Americas with

clients in the US, Canada and Latin America.

. Controlled budget costs and increased sales over the seven-year

period.

. Increased profit margin from a 2007 loss to 19% by 2008, over 30%

every subsequent year

. Increased revenue by 0ver 300% through the economic downturn in a

challenging newspaper industry by simplifying the pricing model,

introducing a case study contest where the entry allowed for the

company to use the case studies as examples of value for potential new

clients and by creating an industry study program that added value for

our clients with monthly programs.

. Created virtual offices in 5 geographically separated states to better

serve our client base.

Country Manager North America: Start up a product line in the US to

introduce a new research and analysis product for print media to the North,

Central and South American Markets for a Swedish based company.

. Generated new leads and signed clients in the US that were in the TOP

ten of their market

. Expanded the business reach to include Latin American clients.

ERICSSON RADIO SYSTEMS, AB

1992 to 2003

International and domestic experience with Ericsson wireless division

representing over 65,000 employees in 49 countries and 85% of the companies

overall 12 to 18 BUSD annual revenue.

Director, Strategic Marketing and Industry Relations: Influenced and

provided public statements and lobbying activities that represents

Ericsson's view with the GSMA, GSA, UMTS, 3GPP and ITU forums and

organizations. Represented Ericsson as a technical spokesperson for

Ericsson's 3rd Generation concepts and strategies.

. Strengthened Ericsson's position through industrial relations with key

customers, partners and competitors.

. Led negotiations on behalf of a multi-company organization, with

competitors and customers in joint inter-company white papers and

media releases.

. Represented Ericsson on the Board of Directors as an advisor to our

Executive representative, of the 3G Americas consortium.

. Business Unit spokesperson on the national and international market in

interviews with the media, journalists and analysts.

. Negotiated a formal partnership between two different industry forums.

Senior Network Architecture Specialist: Recruited to promote and lobby for

the TDMA IS-136, American Standards for Cellular Systems in the Asia-

Pacific region.

. Part of a "Tiger Team" in Singapore formed to promote Ericsson's

business in Asia.

. Lobbied and worked with customers and government representatives

throughout the South Pacific and Asian markets.

. Business Unit spokesperson in interviews with the media, journalists

and analysts in the region.

Manager, International Customer Programs: Coordinated activities for four

'User Groups' worldwide. Created agendas for the meetings and engaged

appropriate speakers from a variety of companies and backgrounds.

. Standardized customer information flow across the Americas, Asia, the

Middle East, and South Pacific.

. Consolidated a customer's requirements list for the Business Unit.

Manager, Product Management: Built and managed a new technical sales

support organization for network systems within the Technical Sales Support

Department in Stockholm.

. Assembled and led a team to consolidate our product line into saleable

packages, reducing delivery errors and the cost of our products.

. Produced a technical sales/marketing manual for the customer and

internal sales departments.

. Created a product road map for the sales and marketing departments.

Senior Staff Engineer (Product Management): Managed the Technical Writing

and Graphics personnel. Supervised the production of the Marketing Manual

and Feature/Enhancement Binders for customers and other Ericsson companies.

. Created and implemented a process that decreased by 6 to 8 months the

flow of information from design to the customer, on all new software

and hardware releases.

. Standardized content and availability of customer documentation.

. Created a technical road show to present new product information to

the customers prior to release.

ERICSSON NETWORK SYSTEMS

1985 to 1992

Training Operations Manager: Primary contact for customer questions and

complaints regarding the quality, content and schedule of training.

Delivered and maintained a software curriculum and developed new

software/Tier II courses as a joint venture with Bellcore TEC. Maintained

facilities (training switches, equipment and classrooms) in three locations

that delivered training 16 1/2 hours a day. Monitored quality of curriculum

by enforcing course development criteria, determined and monitored course

maintenance priorities, was cognizant of trainee satisfaction, and provided

editorial service for all course material. Oversaw 130+ hours of

receptionist and security service weekly for two buildings. Registered

about 6,000 trainees annually with invoicing in excess of $10 million.

. Coordinated the installation and maintenance of a Training Switch at

Bellcore TEC.

. Forecasted and scheduled training for two shifts in multiple locations

across the US, to ensure that we met the quantity and product mix

demands of our customers.

. Managed a 20 million dollar annual budget that covered equipment,

employees and invoicing.

Technical Training Supervisor: Supervised Tier I and New Technologies

Groups: Personnel supervision included maintaining, scheduling, and

presentation of 25 weeks of training for internal Ericsson personnel and

customers.

. Monitored trainee satisfaction and established instructor proficiency

charts to ensure full coverage of training materials.

. Due to unique qualifications, taught advanced Software Fault Handling

courses to Technical Assistance Center, Design, and Training

personnel.

Senior Technical Training Engineer: Taught basic and advanced Network

Maintenance, Radio Maintenance, and Switching Software courses. Taught the

Advanced Software Fault-Handling course in Sweden and rewrote and then

delivered the course for the US Market. Maintained and repaired the

Training exchanges and prepared them for all scheduled classes. Supported

new documentation by reviewing material for accuracy and ease of

understanding.

UNITED STATES AIR FORCE

1975 to 1985

Wideband Maintenance: Supervised and performed maintenance on Ground Radio,

Satellite, Microwave and Telephone equipment. Responsible for record

keeping, as well as safety and training of personnel. Provided regular and

emergency maintenance of Wideband Communications equipment and all systems

incidental to the operations of Wideband Communications.

. Four years as a technical training instructor.

. Developed and taught courses on basic digital theory and wideband

communications.

EDUCATION

Certified USAF Wideband Communications technician 1976

University of Maryland, Germany: attended 1977-1979

Mississippi Gulf Coast Community College: attended 1980-1982

University of Phoenix: Bachelor of Science, Business Management, attended

2003 - 2006

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