EDUCATION

Columbia University, Fu Foundation School of Engineering

New York, NY

Master of Science in Engineering Management Systems

Dec. 2008

. GPA 3.7, GMAT 770 (99%), GRE (Quantitative 800, Verbal 640)

Shanghai Jiao Tong University (Ranked 4th in China)

Shanghai, China

Bachelor of Science in Applied Mathematics

Jul. 2007

. GPA 3.5

. Scholarship for Academic Excellence 2004, 2005, 2006 (Top 5%)

WORK EXPERIENCE

Reputation Institute (Global Leader of Reputation Management with Fortune

100 clients) New York, NY

Senior Consultant

Sep. 2013 - Present

. Developed analytical insights as the leading statistician in 80

global and regional projects on marketing and public perceptions

across a wide range of industries such as construction,

pharmaceuticals, financial services, insurance, retail,

telecommunications and consumer goods.

. Responsible for or involved in analytical insights for projects

that contribute to 50% of North American revenue and cover topics

including Communication Channels, Messaging, Stakeholder Support,

Consumer Behavior, Business Impact of Reputation and Corporate

Social Responsibilities.

. Secured a $1M contract for 2014 with a major insurance company by

leading statistical analyses and modeling on its 2013 Multi-

Stakeholder Reputation study and making on-site client

presentations.

. Conducted advanced statistical modeling in market research. Methods

include: Regressions, ANOVA, Cluster Analyses, MaxDiff, Conjoint,

Factor Analyses and Structural Equation Modeling

. Designed questionnaires and samples for studies on various

stakeholders (including the general public, employees, opinion

influencers, customers and special audiences).

Consultant

Sep. 2011 - Aug 2013

. Led team of 3 data analysts in the 2012 Global RepTrak Pulse study

of more than 2,000 companies in 30 countries across 30 industries.

Results published by Forbes magazine.

. Developed an innovative reputation risk management methodology and

tool. Tool adopted by a major European bank as part of standard

work process across marketing and public relations.

. Expanded company offering by acquiring and applying new analytics

to 7 projects. Trained consultants globally on its application.

. Generate around $ 200K in labor productivity improvement by

automating the data processing / export process for global offices.

Risk Data (Asset management firm serving over 100 financial institutions

worldwide) New York, NY Business Analyst

Nov. 2010 - Jul. 2011

. Expanded business with major financial institution by $100K by

presenting risk analysis results to senior-level quantitative

investment professionals.

Global eProcure (A spin-off of Accenture)

Clark, NJ

Associate Consultant

May 2009 - Oct. 2010

. Built relationship with client employees from different levels to

gain their support on consulting projects and presented to senior

level clients on project progress and savings goals.

. Realized total savings of $5M for clients in various indirect

sourcing categories, including travel and MRO (maintenance,

repairs, and operations), through spend data analysis, RFP process

and negotiations.

OTHER

Language Skills: Chinese Mandarin (Native Speaker), English (Fluent)

Computer Skills: SPSS, Advanced Excel, SQL, Python, Intermediate level on

VBA, Matlab, SAS and R

Hobbies: Drawing (studied at Cooper Union, Continuing Education), hiking,

international travel, culinary arts

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