PROFILE

A Product Management professional and leader with a track record of

improving growth and profitability of product lines in mature markets:

. 10+ years of global Product Management experience in different

types of product lines

. Highly skilled in market and competitive analysis, and identifying

growth opportunities

. Extensive experience in product planning, and leading New Product

Development projects

. Passion for positive customer experience, loyalty, frontline sales

support

PROFESSIONAL EXPERIENCE

9/2013 - Present Product Representative

Independent Representation

Represent three Chinese manufacturers of Refrigeration-HVAC, fluid

connectors and fractional motors to penetrate the US market.

Responsible for the business development, product strategy, and sales

operations to achieve sales and marketing goals in the US.

Key Achievements to Date

. Established sales organization and sales team within 4 months

. Exceeded annual sales target for FY 2014

2011 - 2013 Product Manager

Parker Hannifin - Sporlan Division

The Sporlan Division is a manufacturer of residential and commercial

refrigeration and HVAC components with annual global revenue exceeding

$375 Million. Responsible for the product management and marketing of

flow control product lines:

. distributors & distributor assemblies

. ball valves & service valves

. couplings & hose assemblies

Key Achievements

. Increased revenue of couplings & hose assemblies product line by 20

percent and improved gross margins by 15 percent; launched 2 new

coupling products and several hose assemblies

. Reversed declining revenue of premium brand ball valves experienced

since 2007, and created off-shore sourcing plans to launch an

economy brand of ball valves

. Improved margins of service valves and distributors assemblies by

15% through product portfolio optimization and rationalization of

two competing brands

. Developed and managed 3-year product line in response to market

trends and customer needs

. Provided superior product support to Sales, Distributors and

Customers globally

2010 - 2011 Consultant

Independent Consultant

Provided consulting and advisory services to clients in the following

areas:

. Product Management and Go-To Market Strategy

. Market and Competitive Analysis and Opportunity Assessment

. Competitive Product Benchmarking and Next-Generation Product

Target Costing

. Asia Sourcing

Industry Served: Automotive, Electrical Household Appliances, Power

and Hand Tools

1995 - 2009 Held 6 Progressive Positions Delphi Corporation -

Electronics & Safety Division

At its peak in 1999, Delphi was the largest automotive supplier with

sales exceeding $27 Billion; sales of the Electronics & Safety

Division exceeded $6 Billion

2008 - 2009 Consultant, Product Management (Mentor, Competitive Cost

Modeling)

Responsible for developing and implementing product initiatives to

improve 6 underperforming product lines in Asia and N. America as part

of the corporate plan to exit Chapter 11 Bankruptcy.

Key Achievements

. Achieved profit and growth objectives of all of the 6 product lines

in the near-term

. Created 3-year Best-in-Class product pipeline and Go-to-Strategy

for each product line

2004 - 2007 Consultant/Senior Analyst, Competitive Benchmarking &

Analysis (CBA)

Responsible for providing performance analyses of Business Units to

the Divisional President and served as internal consultant for CBA,

product management & cost reduction, and new market entry.

Key Achievements

. Delivered and presented objective performance analyses of product

lines against market potential and competition to executive team to

make critical "hold" or "exit" decisions

. Improved margins of "hold" product lines by 8 percent through

product CBA projects

. Successfully enabled product business units' strategic entry into

the emerging growth markets of China and India with market-oriented

products backed by Go-To Market Strategies

2002 - 2004 Business Development & Marketing Manager, Commercial Vehicles

Sales Group

Responsible for developing a profitable and growing portfolio of

products for a newly established Commercial Vehicle (CV) Sales Group

Key Achievements

. Successfully launched a portfolio of products based on product

extensions for quick market entry

. Exceeded revenue and profit objectives in first and second year of

operations

. Developed and executed a longer-term CV-specific product pipeline

with product teams to ensure continued success in the CV market

. Gained brand recognition within 6 months; built dealer & customer

loyalty in 12 months

2000 - 2002 Product Business & Marketing Manager, In-Vehicle Audio Video

(IVAV) Products

Responsible for product business and marketing functions of the new

IVAV product line

Key Achievements

. Successfully developed and launched the IVAV product line within 9

months

. Achieved revenue, profit level and market share that exceeded

marketing plan objectives

. Recognized for using market-based approach and understanding

customer needs (VOC) to define product specifications, value

proposition and to determine product positioning

. Built strong dealer relationships and created a center to support

positive end user experience

1997 - 2000 Division Competency Lead, Market/Competitive Intelligence

(MC/I)

Responsible for managing the division's global team of M/CI

professionals, and providing M/CI analysis to support strategic, high

impact decision making at the divisional level

Key Achievements

. Established M/CI global organization as a core competency staffed

by trained M/CI professionals

. Provided accurate and timely M/CI analysis to support key product

and business decisions

. Served as a member of divisional strategic planning staff

1995 - 1997 Regional Lead, Market/Competitive Intelligence (MC/I)

Responsible for leading M/CI competency for the Asia-Pacific Region

(based in Singapore)

Key Achievements

. Successfully developed and staffed M/CI competency in the region

within 4 months

. Enabled Regional Office to develop strategic and business plans

with M/CI analysis and Regional Sales to develop sales tactics and

achieve conquest sales

ACADEMIC ACHIEVEMENTS

. MBA Finance, Michigan State University, E. Lansing, MI

. BA Economics (with Honor), Michigan State University, E. Lansing, MI

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