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Sales Marketing

Location:
Westfield, NJ
Posted:
September 12, 2014

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Resume:

Mobile: 973-***-**** Email: acfwx6@r.postjobfree.com

NATAKI A. WILLIAMS

FINANCE, STRATEGY, AND GENERAL MANAGEMENT EXECUTIVE

All-around finance leader equipped with strong management, leadership, negotiation, and stakeholder relations

EXECUTIVE SUMMARY

skills. Action-oriented leader that delivers results in a highly complex matrix environment across multiple countries

and organizational functions including Sales and Marketing, Finance, Legal, Operations and Creative functions.

Recognized and respected for team management, financial planning and strategic expertise, exceptional

creative/analytical mindset and superior ability to effectively align strategy with business and organizational needs,

develop focused initiatives and provide tactical, grassroots solutions.

Consumer Products/Retail

Financial Planning and Analysis

CORE COMPETENCIES

Sales Planning

Strategy Development

Marketing Planning

International Execution

Operations and Process Design Team Training and Motivation

Recipient of the 2011 & 2012 Presidential Award (Top 25 Performers) amongst over 4,000 employees

CAREER ACCOMPLISHMENTS

Developed and implemented first-time procedures to produce financial forecasts/budgets & accurately account

for day-to-day activity, including tracking licensee and sales team performance.

Integrated Viacom’s centrally managed businesses into country P&L’s to encourage local accountability and

support

Participated in transition team for the spin-off of international multi- billion dollar company, Cendant

Corporation into four new publicly traded companies (Wyndham Worldwide, Avis Budget Group, Realogy, and

Travelport). Participated in the preparation of SEC Form 10 filing for each new company thru gathering

pertinent information from finance, legal, and tax departments.

CURRENT EMPLOYMENT EXPERIENCE

Vice President, Financial Planning and Analysis VIACOM, New York, NY (Feb 2010-Present)

Chief financial strategist for the international consumer products and program sales businesses; responsible for P&L

management and principal member of executive team that works to identify risks/opportunities, concurrent solutions,

and implement processes to optimize on-going operations

In collaboration with the C-Suite executives, create overarching sales strategy that align with business strategies

and objectives.

Successfully manage a team of 23 employees across 6 countries and 22 off-shore consultants.

Completely redesigned the finance organizational structure, across 2 teams and 6 countries, to secure new

financial processes. Developed culture of improved performance & integrity.

Developed multi-year financial plan to guide the business to profitability.

Partner with sales leadership to assess business performance & strategic opportunities worldwide.

Partner with marketing leadership to evaluate key marketing investments and correlate them to overall

performance. Also, streamline global marketing initiatives.

Audited financial statements for accuracy & re-organized financial cost structure to accurately reflect business

operations, allowing greater management transparency and investment evaluation.

Broad international experience with corporate acquisitions/spin-offs, self-governance audits, and major system

integration (SAP)/migration projects.

Direct and coordinate the annual strategic planning process for licensing and retail sales, delivering 20% CAGR

sales expectation internationally.

Developed the POS gathering process and retail analytics platform for key accounts across Europe.

N. Williams Resume Page 2

PREVIOUS EMPLOYMENT EXPERIENCE

Finance Director, Consumer Products, VIACOM, New York, NY (Aug. 2008-Jan. 2010)

Financial oversight of international consumer products P&L. Prepared, analyzed, and presented financial statements,

budgets, long range plans, and estimates to senior management

Implemented automated controls to eliminate process gaps and ensure financial and operational compliance.

Improved financial accuracy and visibility by gaining 100% licensee participation (1,000+ worldwide) in

forecasting, via an in-house online application management.

Reduced billed accounts receivables by 25% ($10.2M) through enhanced focus on financial controls.

Partnered with cross functional teams to analyze and understand key metrics and business drivers.

Transformed disparate regional teams into coordinated organization fully integrated with NY operations.

Finance Manager, Program Sales, VIACOM, New York, NY (Nov. 2007-Jul. 2008)

Managed the P&L for Viacom’s program sales and the program acquisitions functions, successfully maintained the

central expense support for financial recognition, forecasting, reporting, and internal analysis worldwide.

Oversaw various output, co-production, co-financing, and distribution deals with domestic channels. Managed

amortization schedules in accordance with contracts and Viacom’s policy.

Developed full accounting policy for Media Maestro system implementation through liaising with domestic

accounting and tax teams.

Executed an organizational business unit restructure which resulted in improved reporting accuracy for

forecasting and analysis.

Senior Financial Analyst, JOHNSON & JOHNSON, Bridgewater, NJ (Oct. 2006-Nov. 2007)

Managed consolidation and analyzed cost of goods sold statements on both an actual and forecast basis for domestic and

international Pharmaceutical products (including J&J’s 2nd leading product with $4B in annual sales).

Collaborated with the tax department to establish annual transfer pricing and to evaluate tax targets to achieve

maximum efficiency and profitability. Resulted in a 5% increase in Gross Profit (over $1M) due to tax savings.

Developed long-term strategic plan for domestic and international pharmaceutical products based on detailed

analysis of trends, company goals, and information provided by marketing and sales departments. Supported

the preparation of new product launches to ensure appropriate accounting structure and accurate reporting.

Built budgets and forecasts through liaising with the marketing and sales department, manufacturing plants, and

distribution centers. Identified and recommended opportunities to mitigate risks and decrease costs.

Senior Financial Analyst, CENDANT CORPORATION, Parsippany, NJ (May 2006-Sept 2006)

Corporate Accounting Supervisor, CENDANT CORPORATION, Parsippany, NJ (Aug 2004-Apr 2006)

Corporate Senior Accountant, CENDANT CORPORATION, Parsippany, NJ (Mar 2003-Jul 2004)

Corporate Staff Accountant, CENDANT CORPORATION, Parsippany, NJ (June 2001- Feb 2003)

EDUCATION

Executive Master of Business Administration, Fairleigh Dickinson University, Madison, NJ; Bachelor of Science in

Finance, Montclair State University, Montclair, NJ



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