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Customer Service Manager

Location:
Walnut Creek, CA
Salary:
80000
Posted:
September 10, 2014

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Resume:

Diane M. Pisciotta *** Crosby Court #*, Walnut Creek, CA 94598

***/***-****, acfvli@r.postjobfree.com

Objective

To apply my strategic Project Marketing and Customer Management expertise, combined with my

innovative messaging skills, to build customer engagement, loyalty and brand awareness while

achieving corporate goals.

Accomplishments

• Created new integrated marketing initiatives used as touch-points in the account life-cycle,

promoting customer engagement

• Increased brand awareness, customer program enrollment and credit card activation,

contributing to overall revenue growth

• Collaborated with internal and external stakeholders to solidify marketing efforts and develop

cohesive strategies, which resulted in cost savings

• Developed an internal tracking system for corporate-wide marketing campaigns, ensuring

flawless execution and a seamless process

Experience

Product Manager II, Marketing Consultant II, Wells Fargo Bank, N.A., Concord, CA

July 2008 to present

• Management position accountable for customer-centric marketing to new and existing business credit

card accounts. • Develop strategic loyalty and retention marketing campaigns for several lines of

business, which involved writing, proofreading and approval on deliverables. • Increase card activation

and credit card usage with recurring sponsored and standard marketing campaigns using specific list

segmentation. • Interface with Risk Management, Compliance and Legal departments to ensure best

practices in all areas of customer management. • Produce new business cases and monthly business

reports summarizing the response results and expenses/revenue on tested and ongoing promotions.

Print Production Manager, Marketing Consultant I, Wells Fargo Bank, N.A., Concord, CA

October 2005 to July 2008

• Materials management for all business credit card product groups, which required monitoring daily

inventory, developing, proofreading and editing creative and providing final approval on deliverables. •

Vendor management and verification of printing, shipping, receiving, prompt distribution and billing. •

Project management for all required legal disclosures which required multi-tasking and re-shifting

priorities.

Group Circulation Manager Audience Development, CMP Media LLC, San Francisco, CA

April 1992 to June 2005

• Directed Healthcare magazine circulation (U.S. and International) for 8 business- to-business

publications and managed all customer subscriptions. • Strategically modified circulation demographics

to increase advertiser interest and build ad revenue. • Developed email communication as a new

marketing tool which expedited circulation changes and increased subscriber response. • Analyzed

changing business goals to increase the total number of qualified request subscribers to 100%,

demonstrating customer loyalty. • Supervised 2 assistant managers in fulfilling product management

tasks.

Education

UC Berkeley, BA degrees in English and Italian literature - Double Majors - 1989 to 1991 Berkeley,

CA Business Marketing Online Course - Completed January 2010 Diablo Valley College, Concord, CA

Visa International Business Credit Card Program June 2011 Denver, CO Franklin Covey “7 Habits of

Highly Effective People” Course - April 2007 San Francisco, CA Skills Proficient in Microsoft Office,

First Data Systems, Account Life-cycle Management, Brio, SharePoint, TSYS, Axciom



Contact this candidate