Diane M. Pisciotta *** Crosby Court #*, Walnut Creek, CA 94598
***/***-****, acfvli@r.postjobfree.com
Objective
To apply my strategic Project Marketing and Customer Management expertise, combined with my
innovative messaging skills, to build customer engagement, loyalty and brand awareness while
achieving corporate goals.
Accomplishments
• Created new integrated marketing initiatives used as touch-points in the account life-cycle,
promoting customer engagement
• Increased brand awareness, customer program enrollment and credit card activation,
contributing to overall revenue growth
• Collaborated with internal and external stakeholders to solidify marketing efforts and develop
cohesive strategies, which resulted in cost savings
• Developed an internal tracking system for corporate-wide marketing campaigns, ensuring
flawless execution and a seamless process
Experience
Product Manager II, Marketing Consultant II, Wells Fargo Bank, N.A., Concord, CA
July 2008 to present
• Management position accountable for customer-centric marketing to new and existing business credit
card accounts. • Develop strategic loyalty and retention marketing campaigns for several lines of
business, which involved writing, proofreading and approval on deliverables. • Increase card activation
and credit card usage with recurring sponsored and standard marketing campaigns using specific list
segmentation. • Interface with Risk Management, Compliance and Legal departments to ensure best
practices in all areas of customer management. • Produce new business cases and monthly business
reports summarizing the response results and expenses/revenue on tested and ongoing promotions.
Print Production Manager, Marketing Consultant I, Wells Fargo Bank, N.A., Concord, CA
October 2005 to July 2008
• Materials management for all business credit card product groups, which required monitoring daily
inventory, developing, proofreading and editing creative and providing final approval on deliverables. •
Vendor management and verification of printing, shipping, receiving, prompt distribution and billing. •
Project management for all required legal disclosures which required multi-tasking and re-shifting
priorities.
Group Circulation Manager Audience Development, CMP Media LLC, San Francisco, CA
April 1992 to June 2005
• Directed Healthcare magazine circulation (U.S. and International) for 8 business- to-business
publications and managed all customer subscriptions. • Strategically modified circulation demographics
to increase advertiser interest and build ad revenue. • Developed email communication as a new
marketing tool which expedited circulation changes and increased subscriber response. • Analyzed
changing business goals to increase the total number of qualified request subscribers to 100%,
demonstrating customer loyalty. • Supervised 2 assistant managers in fulfilling product management
tasks.
Education
UC Berkeley, BA degrees in English and Italian literature - Double Majors - 1989 to 1991 Berkeley,
CA Business Marketing Online Course - Completed January 2010 Diablo Valley College, Concord, CA
Visa International Business Credit Card Program June 2011 Denver, CO Franklin Covey “7 Habits of
Highly Effective People” Course - April 2007 San Francisco, CA Skills Proficient in Microsoft Office,
First Data Systems, Account Life-cycle Management, Brio, SharePoint, TSYS, Axciom