Jennifer De Genova

**** ***** *** ****

Crystal Lake, IL 60012

815-***-****

acfvkn@r.postjobfree.com

SUMMARY

A seasoned professional who succeeds in dynamic and challenging situations where visionaries light the way,

encouraging growth and providing the means and motivation for individual and team successes across all levels,

with proficiency in:

• Practical, integrated communications strategy planning, budgeting, and management: 15+ years

• Marketing, corporate, technical, and training communications content and materials development: 20+ years

• Basic utilization of metrics in measuring effectiveness of communication tactics: 2+ years

• Project organization and management: 15+ years

• Practical content development that gets the message across, including accurate and thorough researching,

writing, editing, and proofreading: 20+ years

• Marcom deliverables including online content, white papers, case studies, direct mail, press releases,

publications, sales support materials, and industry events: 15+ years

• Limited scope market research and competitive analyses: 6+ years

• Dynamic interaction with colleagues and clients at all levels, including top-level management: 20+ years

• Team leadership: 5+ years

A hard worker with a foundation of positive work habits to deliver high-quality, visible results that add value:

• A quick learner, able to focus on and manage multiple projects and tight deadlines

• A competent team player who enjoys a collaborative environment but can also work independently

• A champion of new ways of thinking

• A resourceful, creative problem-solver and thought leader

• A responsible, motivated and high-energy point-person

• A concise communicator

• A leader who can mentor or assist in the development of colleagues

• A believer in and practitioner of first-rate internal and external relationship building

• A skilled negotiator

WORK EXPERIENCE

JC De Genova

Crystal Lake, IL

October 2003 – Present

February 1994 – October 1998

Freelance Communications Professional

Manage or engage in projects for a variety of corporate and small- to medium-sized business clients with distinct

needs and goals. Provide marketing road mapping and communications strategy project management to deliver

business results or promote engagement. Creative activities include all stages in the inventive process from

definition to writing to completion of communications tools and materials targeting unique audiences.

Projects and activities include:

• Engagements in corporate departments within companies with varying requirements as a communications or

marketing team member

• Social media and online content creation

• Corporate newsletters, speeches, interviews, and announcements, both internal and outward-facing

• White papers, case studies, capabilities and informational collateral, training materials, and technical pieces

• Promotional mailings, space ads, and press releases

• Negotiating with sources for cost-effective photography, video, and multimedia

• Orchestration of lead generation and follow up systems, brand-building campaigns, and efforts for launch

programs and content

• Presentation research and production

• Pro-bono thought leadership on the successful and innovative usage of traditional and online marketing

media deliverables

JJill Store

Algonquin, IL

October 2005 – September 2012

Part-time Keyholder

Reported to Store Manager. Performed sales and customer relationship-building activities and assumed role of

manager on duty during scheduled shifts for upmarket women’s clothing retailer.

Responsibilities and accomplishments:

• Received district recognition for providing best-in-class customer service

• Exceeded daily, weekly, and monthly personal and store sales goals

• Effectively worked in, led, and trained a high energy and diverse team of 6 associates

• Updated and submitted operational reports to district manager

• Opened and closed store; processed payroll and sales transactions

• Planned customer outreach and events that increased customer retention

Deloitte & Touche Tax Technologies

Deerfield, IL

March 2000 – September 2000

Communications Manager

Reported to North American Director of Marketing. Managed internal corporate and outward-facing marketing

communications for a professional services firm’s software and IT solutions.

Responsibilities and accomplishments:

• Crafted annual communications strategy plan and came in under a $750K flexible budget to increase

visibility of DTTT products and service capabilities

• Reviewed past methods for effectiveness, then proposed improvements to key message delivery with

adherence to corporate communications standards

• Strengthened CorpTax brand awareness by 30% within Deloitte tax practice offices

• Led design and support team of 2

• Wrote and directed the production of and improved the efficacy of regularly published pieces, voice and

email updates, press releases, and external web and intranet content

• Interfaced with often fractious functional area team members to collect data for communications activities

• Championed evolutionary effort for CorpTax external website by guiding site development work of several

teams, including project management, software development, and marketing by defining requirements,

identifying constraints, establishing design and content guidelines, and reaching milestones

ADP Dealer Services

Hoffman Estates, IL

November 1998 – October 1999

Content Producer

Reported to Vice President, Product Marketing. Prepared and published product, marketing, and support

information for corporate sales and marketing intranet sites for automotive financial software and systems provider.

Responsibilities and accomplishments:

• Re-purposed and leveraged existing sales support resources and produced new content for online use

• Established the intranet for the first time as the preferred source of product and program information

• Negotiated rates for the usage of third-party resources and relied upon self-directed functions to build and

customize the site at the lowest cost

• Reduced redundant field calls to sales support center by 50% by establishing a single point for competitive

and support information

• Reduced field communication load on product managers by publishing product information online and by

monitoring peer-to-peer chat areas

• Successfully contributed to the improvement in the efficiency of the sales support center

• Supervised up to 4 graphic artists, freelancers, and support personnel

• Completed rigorous sales training curriculum and achieved certification

Suntronic Technology Group

Crystal Lake, IL

October 1992 – February 1994

Marketing Communications Manager

Reported to President. Drafted yearly marketing communications plan, budget, and strategy, then directed and

implemented marketing activities for petroleum sales IT company.

Responsibilities and accomplishments:

• Successfully participated in the tactical execution of new company launch through communications and

networking which increased market awareness and interest in a new industry player

• Created, wrote, and produced special presentations, advertisements and collateral, newsletters, product

launch materials, corporate press releases, and promotional mailers

• Negotiated and sustained cost-effective direct working relationships with outside support agencies to

produce promotional items, supply photography and video, provide print services, and assist in media

placement

• Managed all trade show efforts from set up to completion, including promotional activities, realizing at least a

75% increase on average in leads generated per event

• Coordinated and supervised database management team and marketing staff

• Contributed to efforts that succeeded in migrating sales force from 2 part-time contractors to 4 full-time

employees

• Served as only non-executive management committee member on Improvement Steering Council to

implement Total Quality Management initiative

TECHNOLOGY

Proficient in both Macintosh and Windows operating systems with skills or experience in the following applications:

• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)

• Adobe Photoshop, Acrobat

• Quark Xpress

• Prezi

EDUCATION

BS Business Administration, Concentration in Marketing

Marquette University, Milwaukee, WI

MBA and College Student Services Administration graduate studies

Oregon State University, Corvallis, OR

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