Ivy A. Caro
st
**** ** ****** *. #**, Arlington VA 22206
703-***-**** (Mobile) acfvjn@r.postjobfree.com
Versatile, results-oriented meetings and events professional with proven track record in
sales, operations, and outstanding customer service seeks a management position in a
hotel or non-profit association. Highly experienced in executing a wide variety of events,
overseeing convention and meeting logistics, coordinating housing services, and
performing a range of critical sales, marketing, and training roles.
KEY ACCOMPLISHMENTS
• Spearheaded face-to-face marketing campaign to promote a convention services
provider to DC association conference planners.
• Placed first in company for most RFPs solicited for convention housing and
registration opportunities
• Consistently met or exceeded monthly sales goals established by company
leadership.
• Grew accounts from room blocks of 8,700 peak rooms to 14,000 over six years.
• Coordinated efforts to move a citywide conference of 20,000 attendees in a span
of (3) three months after Hurricane Katrina.
PROFESSIONAL EXPERIENCE
B.F. Saul Hospitality Group March 2014 - Present
Catering Sales Manager
Westin Arlington Gateway Hotel
Convention Services Manager (Task Force) January - March 2014
Wyndham Jade, LLC 2012 – 2013
Sales Director, Convention Housing and Registration
Sold convention housing and registration services to Washington, D.C., metro area
association client as well as developed new business and managed relationships with a
robust existing clientele.
• Routinely conducted successful sales outreaches, building/fostering relationships
with DC meeting planners
• Negotiated and managed contracts with diverse clientele
• Co-managed registration and housing for approximately 6,000 attendees
• Brought in hundreds of leads through referrals and outreach events per year.
• Met high standards of customer service
J. Spargo & Associates 2004 – 2012
Senior Account Manager, Housing Services
Managed housing and logistical services for three national associations. Oversaw budget
development, conducted contract negotiations, selected sites, executed events, and
trained/supervised housing operations team.
• Planned, coordinated, and managed hotel blocks for conferences hosting up to
20,000 attendees.
• Managed all aspects of association’s housing to include collecting revenue in
excess of $1.4 million from creation to audit. Tracked revenue, collected
commissions, and reconciled/audited hotel inventory reports.
• Led critical online initiatives. Prepared specifications for online housing websites
and in-house client reports. Also assisted in creation of hotel database
management system.
• Acted as key client liaison with national hotel sales directors and convention
bureau staff. Streamlined communication and sales process by conducting
periodic pre-convention meetings.
• Trained in-house customer service staff and managed an onsite support team of up
to 10 people, receiving consistently superior performance ratings from leadership
team and clients.
Theracare Wellness Center 2002-2004
Office Manager
Managed daily operations and administrative functions of a physical and pulmonary
rehabilitation facility.
• Served as liaison between health insurance companies and facility.
• Managed daily appointment schedules for therapists and patients.
• Processed employee payroll, accounts receivable, and accounts payable.
J. Spargo & Associates 2000 - 2002
Meetings/Logistics Manager
Supervised meetings logistics for citywide conventions hosting up to 30,000 attendees.
• Created and maintained meeting logistics database, oversaw catering and
audiovisual requirements, and coordinated housing accommodations and shuttle
services.
• Supervised onsite contractors/vendors including security, banquet staff,
decorators, and temporary meetings staff.
Marriott Hotels & Resorts 1996 - 2000
Catering Sales and Event Management
Promoted Key Bridge Marriott to prospects in Rosslyn area via cold-calling, networking,
and outbound marketing. Negotiated resulting sales contracts for turnover to event
management staff.
• Managed Westfields Marriott (Chantilly) local catering events. Performed site
visits for social and corporate clients, negotiated and executed contracts, managed
event budgets, and oversaw all aspects of catering and setup for events
Industry Professional Affiliation: Special Events Co-chair, AMPS- 2012 to Present