Manager Sales

AmAndA diAmond

**** ******* ******* **** • new albany, ohio 43054

614-***-**** Cell • acfvgs@r.postjobfree.com • behanCe.net/ajdiamond

CREATIVE STRATEGY

Professional design, production, eLearning, digital and print background with a commitment to on-going excellence. Crucial player in

strengthening equity of strategic brands. Excellent creative problem solver, contributing to the bottom line to increase sales and profitability

by producing effective design solutions.

MANAGEMENT

Extensive experience managing large, cross-functional teams in deadline driven environments, establishing employee career development

and collaboration.

QUALIFICATIONS

• 16 years building and directing creative and brand initiatives for leading corporations

• 10 years of retail design and branding experience

• 8 years of management experience including overseeing staff, consultants and vendors

• Excellent creative problem solver with a focus on solution-based results

• Contribute to the bottom line to increase sales volume and profitability through innovative designs and project management

STRENGTHS

• Brand Identity and Marketing Direction • Team Building and Leadership

• Project Management • Budget Management

• Strategic Planning • Retail and Corporate Design

• Problem Solving and Decision Making • Strengthsfinders: Achiever, Restorative, Deliberative, Discipline and Arranger

PROFESSIONAL EXPERIENCE

EXPRESS, Columbus, Ohio – 2005 - 2014

Manager, Brand, Learning & deveLopMent, 2013 - 2014

Created innovative programs to develop field leadership in support of company initiatives.

KEY INITIATIVES/ACHIEVEMENTS

• Led cross-functional team of instructional design, graphic design and eLearning professionals

• Led internal branding initiatives for Learning & Development as well as cross-functional departments for all associate facing initiatives

• Key leader in the design and development of training programs, whether performing the creative and instructional design, managing

the development and design or providing expertise in this subject matter

• Designed and managing New Associate Orientation/Onboarding program for the field organization

• Responsible for budget of Store Operations Learning, Development & Brand Team. Continue to meet monthly with internal teams,

finance, procurement and all outside vendors for pricing, timelines and proofing resulting in a savings of nearly $400K a year

• Assess training and performance leveraging needs analysis. Responsible for developing, implementing and evaluating training

programs

• Develop agenda and learning strategy for field leadership meetings

• Develop & maintain relationships across business groups

• Manage the LMS platform to provide field associates with training that teaches them up-to-date and timely methods and strategies

that enable them to keep up with ever-changing business initiatives

• Manage programs that include scheduling and communication plans for the launch of new training initiatives to support delivery of

said training on schedule

• Manage the SuccessFactors Learning Management System

• Select, engage, lead and develop a best in class team

• Construct compelling development plans and follow-through to execution

• Provide on-going, in-the-moment feedback and coaching. Hold frequent development discussions

• Strive to elevate the team and myself on a regular basis to improve overall performance

• Create a climate in which people desire to do their best

• Empower others through delegation

AmAndA diAmond

PROFESSIONAL EXPERIENCE continued

internaL Brand Manager, 2010 - 2013

Primary gatekeeper of the brand. Daily, dynamic collaboration with the creative team and other stakeholders to ensure strategic objectives

are met.

KEY INITIATIVES/ACHIEVEMENTS

• Led the design, editing, publishing, branding and maintenance of all internal materials

• Held primary responsibility of all internal projects and ensured that they visually represented all Express brand standards by

partnering with all cross-functional teams

• Oversaw the overall art direction for printed products produced for internal customers

• Collaborated with Marketing to execute strategic initiatives and communicated brand guidelines accurately within all internal and

associate-facing materials

• Designed, developed/sourced and implemented blended learning solutions in a variety of delivery modes including on-line, print

and instructor-led training

• Managed photo shoot logistics such as booking of models, stylists and photographers; if required, negotiate related fees

• Supported design and implementation of Human Resource and Legal initiatives as needed

• Managed project plans and deadlines to achieve all objectives on time and within established budgets

• Led storyboarding and design of all eLearning initiatives

• Partnered with internal experts and external vendors to execute branding strategies

• Demonstrated experience developing employee education programs as well as creating employee buy-in for change by building

awareness, understanding and acceptance

• Designed and implemented Learning Management System (LMS) for the entire organization

Senior graphic deSigner, 2005 - 2010

Responsible for the management and execution of comprehensive brand and graphic design projects.

KEY INITIATIVES/ACHIEVEMENTS

• Designed and created the internal brand identity, which was successfully adopted throughout the entire organization.

• Partnered with all levels of the organization which ensured all produced material maintained a consistent brand message

• Saved company approximately $500,000 per year by bringing 90% of all design work in-house, reducing print costs, and

standardizing the internal print review process

• Redesigned the Fashion 411 stylist magazine. Brought the design in-house. Converted the item from a magazine to a binder

allowing sections to be updated as needed, thus reducing publication costs. Created visually impactful information allowing for “on-

the-job” learning

• Branded APEX. Designed and established the overall event theme, including the look, color scheme and direction of all collateral

and onsite material

• Created the brand, promotional material, and collateral pieces for the new District Manager On-boarding program, District

Manager In-Training program, and Sales Leadership Team program

IN[VISION] DESIGN

Managing partner, 1997 - 2005

Built and directly impacted client service, morale, administration, the rapid acceleration of this startup design firm and the development of

professionals and staff.

KEY INITIATIVES/ACHIEVEMENTS

• Established direction, developed the vision, built consensus throughout the company and gained commitment behind that vision and

direction. Established client base and maintained credibility while executing day-to-day responsibilities. Generated revenue from a

startup to over S750,000 in sales.

PROGRAM EXPERIENCE

• Adobe InDesign • Adobe Photoshop • Adobe Illustrator

• Microsoft Word • Microsoft Excel • Microsoft Powerpoint

EDUCATION

Bachelor of Fine Arts, Visual Communications and Illustration

Columbus College of Art and Design, Columbus, Ohio

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