Michael Eller Rhodes

*** ***** ***** ****** ****

Fayetteville, AR 72704

acfv6w@r.postjobfree.com

847-***-****

Work Experience

IRI Bentonville, AR

Analyst – Advanced Analytics and Consulting July 2012-Present

Developed and implemented a number of statistical models, including a proprietary

clustering algorithm that leverages IRI’s “big data” assets to provide actionable insights and

drive growth for our clients. In particular, these models use POS sales data to optimize our

retailer client’s on shelf assortment and identify other opportunities for growth.

As I have grown in my position, I have been given the responsibility of innovating new or

improving upon existing analyses to help answer our client’s most pressing questions. This

responsibility requires the ability to understand the intricacies and movements of key retail

categories and, with that knowledge in mind, formulate ways to derive clear action steps for

our clients via data analysis.

ROCKET CLICKS Milwaukee, WI

Pay-Per-Click Analyst January 2012 - July 2012

Worked with Rocket Click’s oldest and largest client to understand the dynamics of their

online business landscape and drive growth through strategic marketing in an increasingly

competitive and saturated online marketplace.

Education

MARQUETTE UNIVERSITY Milwaukee, WI

Bachelor of Science in Applied Mathematical Economics January 2009 – December 2011

Program focused on application of economic theory/thought and statistical analysis to real-

world problems. Since there is an enormous amount of data now available to businesses

and researchers, an understanding of how data should be collected, ways it can be used for

analysis, the interpretation of the results and how those can be made actionable are integral

to the success of any organization.

Key Courses:

Econometrics, regression analysis, theory of probability, applied global business

learning (AGBL), intermediate macroeconomics and microeconomics, and

mathematical modeling

HOLY CROSS COLLEGE Notre Dame, IN

Economics and Math August 2007 – December 2008

Coursework included, among other things, introductory economics and mathematics as well

as advanced research methodology and survey design.

Dean’s List – Fall 2007, Spring 2008, Fall 2008

Math and English Tutor – Fall 2008

Other Skills and Experience

Statistical Analysis: Expert in linear regression and discrete choice models, cluster

analysis, factor analysis and PCA, decision trees, time-series analysis and web scraping and

text data mining.

Software/Programming:

Expert in R, SQL (Microsoft SQL, PostgreSQL and MySQL), Tableau, Excel and VBA, Access,

Power Point, Word and Word Press. Currently learning C++, Java, and QGIS as well as

HTML, CSS, JavaScript and PHP.

Retail/CPG: POS and panel data analysis (using Retail Link and IRI Retail Advantage) and

search engine marketing. Working knowledge of modular (planogram) space planning using

JDA ProSpace.

Ecommerce: Google AdWords and Analytics, AdCenter, and WooCommerce

International Experience: Have visited India (Ahmedabad and Delhi), Russia (Moscow,

St. Petersburg and Sochi), Germany (Frankfurt, Heidelberg and Munich) and Puerto Rico

(San Juan) for both personal enjoyment as well as for cultural immersion. I am currently

open to opportunities requiring international travel (both short and long term) .

Awards, Interests and Volunteer Projects

Eagle Scout – Troop 399, Evansville, IN; July 2007

DataKind World Bank and UN Data Dive

o Worked with other statisticians and programmers on a variety of projects to help

the UN and World Bank find ways to collect data for key metrics that are more

cost and time efficient without sacrificing accuracy.

News Text Data Mining

o I have written a script in R that continually updates a database of news stories

from roughly fifty sources. Among other things, these data will be used to

measure tone around important socioeconomic issues as well as key world

leaders and businesses. It is my hope that this tone measurement, along with

other data types, can be used to predict world events (e.g. elections).

Running – Have completed two marathons (Bank of America Chicago Marathon and

Wisconsin Marathon) and seven half marathons.

Cheerleader – Marquette University

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