BHAVIN RAVAL

*** ******* **** **, *** *L Wheeling, IL 60090 847-***-**** acfv2g@r.postjobfree.com

PRODUCT MANAGEMENT AND MARKETING

An experienced, energetic, innovative and action oriented Product Management and Marketing professional with a

strong Business understanding and a solid focus on developing insights from data and translating those insights into

initiatives that drive business impact. Strong ability to gather, analyze and prioritize requirements, generate business

insights and implement insights as the basis for developing new corporate initiatives, and overseeing change

initiatives within the organization.

PROFESSIONAL EXPERIENCE

THOMSON LINEAR: Wood Da le, IL August 2013 – Present

Product Line Specialist – Product Management

Successfully achieved departmental and company metrics through lean concepts, kaizen and creating

continuous improvement environment.

Involved in Strategic planning. Communicating and monitoring new product plans, designs

Analyze competition and market place to design new product. Price, place and position product accordingly.

Gathering and analyzing VOC. Implementing changes to product, processes and procedures based on VOC

to improve growth and profitability of the product lines.

Evaluate and modify pricing strategy based on industry trends.

Assist channel partners and drive promotional activities to increase sales.

Financial forecasting and reporting for assigned product lines based on statistical data.

Create business case for new products for main stream industry and verticals

New Product planning, design, testing and implementation

Work with suppliers on a global scale to determine manufacturing capabilities and obtain the best possible

position in market to maximize revenue

Create and manage marketing material for existing and new product lines

Support sales team by making customer facing visit, providing technical material, and training.

FLUIDMESH C orporation: Buffalo Grove, IL March 2012 – August 2013

Product Engineer

Assist in managing product life cycle offerings including product, price, place and promotion

Evaluate customer requirements and design a network by providing technical recommendations to achieve their

objective. As a subject matter expert, provide expert guidance to customers. Work with cross functional team to

achieve project success.

Prepared Market Requirement Documents (MRDs) for the new products after requirements analysis.

Assist channel partners, inside and outside sales engineers in acquiring new projects by overcoming technical

barriers and providing technical support both remotely and on site and also by training and acclimating partners,

inside sales and outside sales personnel on product knowledge, competitive advantage and up -selling situations.

Developing Effective Technical/Marketing Material and Use cases for Marketing and PR activities.

Obtaining and defining customer needs and requirements using interviews, document analysis, requirements

workshops etc and implement them in product development to enhance customer satisfaction .

Collaborating with departments across the organization to develop insights based on product data.

Creating thorough and complete requirements documents for Market and Product including business and

functional specifications. Develop requirements specifications accordin g to standard templates.

Preparing recommendations for business cases and presentations for senior management.

Working with development team to ensure requirements are being met.

Understanding, gathering and using competitive information for strategic positioning of the product.

Providing support for product launches, trade shows, open houses, and presentations to major accounts

TARGET: Mundelein, IL Sept 2011 – March 2012

Business Sales Analyst

Increased customer conversion by 9%, customer service by 14%.

Performed Market Research to understand Customer Flow – for opening new stores.

Performed sales, Customer Service, Loss Prevention, and Merchandising of Hardlines Department.

Train New and Current team members on new strategy and customer service tasks.

VIJAY SALES: Mumbai, India (Retail) June 2008 – Sept 2011

Marketing - Business Analyst

Analyzed customer experience to achieve process improvement and customer delight . Interviewed business users

to gather VOC / requirements.

Prepared Business Requirement Documents (BRDs) for the new system after requirements analysis .

Maintained and kept track of stakeholders’ requests for enhancements and changes to products and conveyed it

to Manufacturers. Assisted in iterative approach of AGILE development with all the teams members .

Extensively involved in competitor and market analysis. Participated in various stages of data and requirement

analysis for project needs.

Managed and coordinated Alpha and Beta Testing

Participated in strategy decisions and roadmaps

Worked with suppliers on project basis pertaining to product features, enhancements, delivery and pr icing

Performed marketing project analysis to understand ROI

Assisted in customer segmentation based on demographics, geography and income potential

Collaborated with marketing for customer facing activities

Assisted in on-going process improvement efforts to ensure Test Planning, Execution, and Reporting is effective,

efficient, standardized, coordinated, and integrated.

Education

(GPA: 3.7)

SYMBIOSIS; Mumbai, INDIA: MBA (Marketing)

(GPA: 3.9)

BRIARCLIFFE COLLEGE; Bethpage NY: Associates (Computer Networking and Technology)

(GPA: 3.6)

AERONAUTICAL TRAINING CENTER, Mumbai INDIA: Diploma (Aeronautical Engineering)

Skills:

Product management and marketing - Solid understanding of Product Life Cycle, 4 P’s of Marketing – Product,

Place, Price and Promotion and Positioning the Product, MRD and PRD.

Customer service and account management

Thorough knowledge of business processes and best practices.

Agile, SDLC, VOC, New Product Development.

Business Requirement gathering, Business Process Modeling, Data Analysis and Process Mapping.

Project Coordination, business analysis, development of business case, user requirements specification (URS),

functional specification, use case, for comprehensive enterprise content management (ECM).

Cross-Functional team building and Customer facing experience. Excellent technical and analytical skills.

Demonstrated ability to follow up on analyses with clear assumptions, rationale and solid logic.

Industries:

Customer Service

Sales

Aviation

IT

Manufacturing

Wireless Radio – Video surveillance industry

Retail

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