ELLEN GUGGENHEIM

*** ***** ********* - #*** *******, Illinois 60610 Phone: 312-***-**** E-Mail:

acftgl@r.postjobfree.com

BLUEOCEAN MARKET INTELLIGENCE, CHICAGO, IL 2013 to

2014

VP, Client Development

• Advised Fortune 500 global organizations on blueocean’s 360 big data analytics and insights offerings across

industry sectors and multi-disciplinary business functions

• Collaborated development of digital analytics and social media market strategy, including value proposition

creation, case studies, pricing, blog entries, presentations and proposals

• Devised engagement solutions aligned with clients’ business challenges

• Delivered strategic recommendations to C-level cross-functional executives

• Selected to participate as presenter at IIEX Exchange innovation competition

• Generated highest pipeline volume and revenue production - 2013

LISTENLOGIC, CHICAGO, IL 2012

to 2013

VP Business Development

• Defined and executed Go-To-Market Strategy – market differentiation, solution offerings, fee model, target

accounts, sales quota, compensation plan, client presentations and proposals.

• Advised Fortune 500 C-Level Executives on advanced big data analytics and social media insights solutions

across industry sectors

• Trained and managed Senior Account Executive to drive new and incremental business

• Generated 1M team revenue

SHESPEAKS, CHICAGO, IL 2010 to 2012

VP Business Development

• Advised CPG, Retail and Technology brands and partner agencies on the value of leveraging campaign and

white label community social engagement platform solutions to drive two-way engagement, generate in-store

sales and build long term advocacy across media channels

• Demonstrated earned and paid media benefits and return on engagement value proposition to C-Level

executives

• Led sales team in driving new and incremental revenue and achieving top performance results

• Exceeded 1M annual revenue targets

NEUROFOCUS/NIELSEN NEURO CHICAGO, IL 2009 to

2010

VP Business Development

• Advised Fortune 500 brands on the value of applying breakthrough neuroscience insights to advertising,

branding, product development and shopper behavior

• Presented value proposition to C-Level executives and managed complex sales process

• Collaborated with neuroscientists, project management and Nielsen partners to devise custom solutions

• Expanded ad-hoc engagements to multi-year neurolab clients

• Attained 1.5M annual revenue target

BUZZMETRICS/NIELSEN ONLINE CHICAGO, IL 2003 to

2008

CPG Client Services Director – Nielsen Online, VP Business Development - BuzzMetrics

• Advised Fortune 500 brands and agencies on the value of quantifying consumer generated media, engaging with

influencers, leveraging user-generated content and developing communication strategies to understand

consumers’ candid opinions and needs, establish positive brand equity and devise integrated marketing

campaigns

• Recognized as top revenue producer – 2003 – 2007

• Exceeded annual revenue targets – 2003 – 500K; 2004; 1M; 2005: 1.5M 2006: 2M; 2007; 2008 – 3M

• Earned recognition for closing highest revenue RFP account – General Motors

• Earned trip award for closing complex Nielsen One Voice solution – Pepsi

• Received promotion to manage CPG vertical accounts

JUPITER MEDIA METRIX, CLEVELAND, OH, 2000 to

2002

Global Relationship Manager

• Advised Fortune 500 brands on the value of strategic research and advisory, audience measurement and online

advertising effectiveness solutions

• Led global B2C and B2B account strategy in conjunction with account executives to drive new and incremental

revenue

• Exceeded annual 1M revenue targets

• Earned recognition as top 5% of national sales force – 2000 - 2002

SBC CORPORATION, CLEVELAND, OH 1998

to 2000

Data Solution Consultant/Major Account Manager

• Advised Fortune 1000 brands on integrated data, voice and video solutions

• Exceeded 1.5 annual revenue targets. Maintained 99% renewal rate with an 8M assigned account base

• Achieved recognition as highest revenue producer over margin – 1998 – 1999

• Managed three account executives and trained team on products and sales process

LCI INTERNATIONAL/US SIGNAL COMMUNICATIONS, CHICAGO

1994 to 1998

Sales Trainer/Sales Manager

• Advised Fortune 1000 brands on integrated data, voice and video solution

• Attained 1.2 annual revenue targets. Maintained 98% renewal rate with a 4M assigned account base

• Received promotion to Sales Manager

• Managed and trained six account executives

CABLE & WIRELESS CORPORATION, ARLINGTON, VA 1990

to 1994

Senior Account Executive

• Advised businesses on integrated voice, data and video solutions

• Exceeded 500K annual revenue targets .Maintained 99% renewal rate with a 1M assigned account base

• Achieved fastest induction to Honors Club for highest new revenue production

• Achieved upper echelon President’s Club award for exceeding annual quota

• Received promotion to sales manager

SAMPLE CLIENTS

Microsoft, Kraft, P&G, Hershey’s, Mars, Unilever, General Mills, Kellogg’s, SC Johnson, Schwan's, Georgia Pacific,

Coke, Pepsi, McDonald's, Whirlpool, Clorox, Del Monte, Campbell’s, Heinz, Sara Lee, General Motors, Ford,

Volkswagen, Kellogg’s, Hershey’s, DelMonte, Johnsonville, Colgate, Perdue, Hormel, Philiips, Sony, Verizon, Eli Lilly,

Pfizer, GSK, Bristol-Myers Squibb, Merck, Citi, Best Buy, Fisher-Price, Progressive, State Farm, Target, Sears, Wal-

Mart, Digitas, RazorFish, Starcom, Zenith, Carat, Mindshare, Publicis, Campbell-Mithun, Weber-Shandwick, Edelman,

AKQA, etc.

EDUCATION

Case Western - Weatherhead School of Management University of Wisconsin

Master of Business Administration – 2002 Bachelor of Arts in Economics –1988

Contact this candidate