Ikechukwu EzueH

561-***-**** • acfsxa@r.postjobfree.com

**** ******** **** ** • West Palm Beach, FL 33413

PROFESSIONAL SUMMARY

Result driven marketing operations professional with extensive knowledge

in managing business processes and systems that support sales and

marketing efforts in mid to large size organizations. Skilled at developing

scalable and adaptable processes to ensure the proper deployment,

measurement and reporting of marketing and lead generation initiatives.

An adept problem solver and critical change agent; proficient at devising

best practices to propel productivity and profitability.

PROFESSIONAL Experience

01/2014 Present Brikell Consulting Group, West Palm Beach, FL

[City, ST]

Marketing Operations Manager

Leading the development of all marketing operations infrastructure

including processes, metrics, initiatives and technology that support and

ensure the success of marketing initiatives.

Working with marketing operations team, customer care teams, sales

teams and strategic partners to develop, launch, and manage well

segmented and targeted marketing programs.

Ongoing evaluation of current marketing activities, performance and

investment against industry best practices, and providing roadmaps for

improvement. course content, lesson plans, audio/visual aids, test

criteria, handouts, learning aids and evaluation/measurement tools

01/2009 Present 239Logix Consulting LLC, West Palm Beach, FL

[City, ST]

Managing Partner

Working with small to mid sized companies to create, enhance and

promote their brands e.g. successfully launched a new marketing

campaign for Faith Farm Ministries that included a new website to

enhance visitor experience and increase customer inquiries. Increased

website traffic by approximately 75% translating to an average of 550

unique visitors per day. (Faith Farm Ministries is a faith based long

term addiction recovery provider with 3 locations in FL)

Working with companies to improve their business and administrative

processes – e.g. successfully led the implementation of a student

database, business and administrative processes to manage student

attendance, coursework and grades for the Faith Farm Ministries

Comprehensive Work Therapy Institute.

Responsible for researching new marketing trends and innovations and

formulating effective strategies for applying them to new and existing

marketing campaigns.

12/2011 – 01/2013 BMI Elite, Boca Raton, FL

[City, ST]

Senior Program Manager

Successfully formulated the business and administrative processes for

the company’s new Healthcare Sales Lead Generation Division

Successfully architected the sales lead workflow for new Healthcare

Insurance Call Center and customized a Customer Relations

Management solution to create a cross between a Business to Business

(B2B) and Business to Customer (B2C) platform for managing

healthcare insurance sales leads.

Successfully managed the migration of 30+ million records of legacy

sales lead data into a new Data Management System. Prior to this

implementation, sales lead data was scattered loosely across a number

of systems. The goal of the project was twofold – (1) To reduce cost of

buying new sales leads (2) To increase ROI through data centralization

and automation.

Worked with marketing team to identify and implement processes to

increase sales opportunities and sales cycle efficiencies through

database management and refined lead management strategies.

04/2010 – 11/2011 GlobalHealth Education, West Palm

Beach, FL

Associate Director of Lead Management

Successfully architected and implemented the call center

infrastructure (including Automatic Call Distribution (ACD),

Interactive Voice Recording (IVR), Predictive Dailing, Customer

Relationship Management (CRM) systems) to manage call centers in

West Palm Beach, Florida and Houston, Texas

Succesfully integrated dialer and CRM syetems to ensure that all

leads were contacted strategically and ultimately resulted in

significant improvements in Speed to Contact and overall Conversion

Rate.

Successfully centralized performance monitoring, reporting, and

data analytics from ACD, IVR, CRM and student database reporting

platforms to improve real time monitoring and campign effectiveness.

Led the deployment of advanced interaction analytics to compile

volumes of structured and unstructured data from all marketing

systems to offer 360 degree insight into customer behaviors.

Collaborated with Do Not Call (DNC) vendors to implement an

integrated process to ensure that all consumer data complied with

Federal, State and Wireless DNC regulations.

08/2006 – 12/2008 Sefl Empoyed, West Palm

Beach, FL

Business Systems Consultant

Worked with small to mid sized companies to improve their business

systems by evlauating existing systems and making recommendations

for improvements.

Developed and facilitated high level end user training programs

(including course content, lesson plans, audio/visual aids, handouts,

learning aids and evaluation/measurement tools) for commonly used

software applications and tools.

Managed outsourced IT accounts for various small to mid sized

companies

03/2004 – 07/2006 Capella University,

Minneapolis, MN

Systems Support Analyst

Worked with cross functional team to successfully migrate student

and course data from a legacy e learning system to the new WEBCT

VISTA/Iguide e learning platform.

Worked with a 4 member team to developed WIKI style system to

document solutions to common IT issues as well as maintain an

internal knowledgebase of procedures and helpful hints for commonly

used software applications and tools.

Functional part of a technical support team that implemented cost

effective training and support solutions, designed to improve

productivity, streamline operations, and provide faster access to

critical information.

08/2002 – 01/2004 University of Minnesota, Minneapolis,

MN

Graduate Assistant

Worked with faculty in the College of Education and Human

Development to develop pilot online collaboration learning

environments.

Worked with cross functional team to launch marketing campaigns

in the College of Education and Human Development.

Worked with cross functional team to launch marketing campaigns

in the College of Education and Human Development. Worked with

cross functional team to launch marketing campaigns in the College

of Education and Human Development.

Education

2008 2010 Walden University, Minneapolis, MN

Master of Business Administration (MBA)

1997 2010 Albany State University, Albany, GA

B.S. Computer Science

President of Mathematics and Computer Science Club

OTHER ACCOMPLISHMENTS

Board Member of A Bag of Smiles, a nonprofit charity that collects

toys, toiletries and school supplies to distribute to disadvantaged

children in the US and Haiti during the Christmas season

Author of Poetry Anthology titled “A Tender Bud”

Contact this candidate