Peter Spanos

address: ***-** ****** **** *** *P, Forest Hills, NY 11375

email: acfss7@r.postjobfree.com

Professional Profile

A dedicated, creative and results-driven Senior Marketing Professional,

with a highly successful background in the achievement of profitable

business growth through the creation and execution of innovative product

development and marketing strategies. Extremely skilled in networking and

building collaborations for increasing media exposure and generating

increased market share within the highly competitive telecommunications

industry. Polished communication, presentation, networking and customer

relations abilities with a proven background in delivering training and

directing a productive team. Adept at managing budgets and driving

multiple concurrent key projects. A results oriented professional with the

ability to take calculated risks to achieve maximum results. With a

primary focus on exceeding expectations for customer service delivery while

ensuring optimum brand impact, is passionate about marketing and achieving

success.

Objective

Now looking for a new and challenging Marketing and Communications position

at leadership level. Ideally a role that will make best use of existing

skills and experience and provide opportunity for further responsibility

and professional development.

Key Areas of Expertise

Brand Management Business Development

Marketing Communications Marketing & Advertising

Product Management Public Relations

Career Summary

2012 - Present MARKETING & PUBLIC RELATIONS DIRECTOR / SENIOR LEADERSHIP

EXECUTIVE

Barnabas Health Medical Group, West Orange, NJ

. Developing and implementing strategic marketing including a

progressive action plan, positioning Barnabas Health Medical Group

(BHMG) as a health care leader in the state of New Jersey. Integrated

key stakeholders and built a core team dedicated to executing under

budget and exceeding expectations

. Responsible for all aspects of marketing including internal and

external communications, branding, public relations, SEO, SEM and

marketing research activities

. Establishing BHMG brand vision, identity and culture in an environment

of rapid growth and change

. Overseeing and managing complete marketing strategy for all BHMG

primary care, multi-specialty physician practices and service lines,

including physician to physician, physician to consumer and B2B

targeted marketing campaigns with a proven track record of ROI

. Developing and managing a targeted online marketing strategy and

online content generation, including goals to effectively drive brand

awareness, engagement and traffic to BHMG website and social media

outlets

. Assess online marketing strategies to determine rate of return.

Identify and tap into new channels to optimize ROI and fuel revenue

growth

. Oversee content development for the BHMG website and leading the roll

out of BarnabasHealthMedicalGroup.org

. Creating and leading the roll out of the electronic internal physician

referral tool - Barnabas Health Medical Group Physician Finder

BHMGDOCS.org

. Creating, managing and roll out the Facebook page

Facebook/BarnabasHealthMedicalGroup

. Developing a user-friendly internal online ordering program for

stationery and collateral, leading to more efficient turn-around times

and significant long term company cost savings

. Overseeing and maintaining a department budget

2011 - 2012 MARKETING SPECIALIST & COMMUNICATIONS COORDINATOR

North Shore - LIJ PAANS, Manhasset, NY

. Assistant to the Marketing Director working towards establishing,

creating and managing North Shore - LIJ Medical Group

internal/external brand identity and integrity

. Collaborated on roll out of internal and mobile North Shore-LIJ

Medical Group Faculty Directory, Intranet website, and North Shore-LIJ

Medical Group public website

. Managed all promotions to physicians, leadership and administrators

. Managed the creation of the internal eToolKit marketing project

management tool

. Developed and maintained the Department Budget

. Managed Health System wide; physician to physician and physician to

consumer marketing campaigns

. Organized Medical Group Focus groups consisting of Physicians,

Chairmen and Administrators to further establish NSLIJ Medical Group

Brand

. Managed and maintained data regarding national and local physician

organization affiliations to increase NSLIJ's standing on a national

level

. Managed all internal email promotions including vision, strategy,

design, deployment and metrics

. Regularly presented continuous marketing initiatives to various boards

and committees

2005 - 2011 MARKETING COORDINATOR & BRAND MANAGEMENT SPECIALIST

Queens Long Island Medical Group, Garden City, NY

. Contributed at senior level as well as working as part of a small

Marketing and Development team

. Created, launched and managed all marketing and advertising

initiatives for Queens Long Island Medical Group (QLIMG) the largest

physician, owned multispecialty medical practice in Tri-state area

. Developed all digital media, including social media marketing

strategies, the integration of new media opportunities such as e-

marketing, web-based and viral video strategies, television and radio

campaigns

. Managed and distributed $1 m (USD) annual budget allocation for

Internet Marketing initiatives

. Brand management, ensured continuity of QLIMG brand across all

platforms

. Directed external communications including press releases, media

alerts, web content, newsletters & articles

. Conducted physician interviews and directed initiatives to promote

advanced clinical services

. Arranged and coordinated all QLIMG outreach initiatives including

Business to Business & Business to Consumer events including trade

expos, health fairs, health seminars, community outreach, special

events and Physician networking events

. Oversaw and developed all corporate and commercial trade videos

including content, production and final editing for internal and

external marketing and promotion

. Directed all local advertising including contract and rate

negotiation, media buying and placement for print, television, radio

and web

. Liaised with advertising agencies and account executives from various

marketing and advertising entities

. Monitored business analytics to determine Return on Investment (ROI)

and performance

. Created mechanisms for call to action including data capture

. Assumed supervisory role in Department Chief's absence

Education and Qualifications

MS International Marketing Management (Graduated cum laude)

Boston University, 2014

BS Journalism, concentrated in Marketing and Film (Graduated cum

laude)

Dean's List (2002, 2003, 2004)

St. Johns University, Queens, NY, 2000-2004

Certification Inbound Digital Marketing

Digital Filmmaking

Screen Play Writing

Advanced Lighting and Cinematography

Independent Film Producing

Dov Simmons Film School Graduate

Key Technical Skills

Microsoft Office: Word, Excel, MailChimp

PowerPoint LionShare

PC/MAC Digital/Hi def Video

Final Cut Pro 8 mm, 16 mm, and 35 mm film

Adobe Premiere Pro Digital Photography

Camtasia Short Films and Documentaries

Final Draft

Personal Details

Languages: English and German (fluent)

Other: Driver; full clean license

References are available on request

Contact this candidate