Stacy MacGregor

**** **** ******, *** ****, NY **106 / 7 Murdock Ave, Asheville 28801

acfrpo@r.postjobfree.com

410-***-****

Highlights of Qualifications

** ***** ** ********* & Management [pic] 8 years in Senior Management [pic]

Community Relations, PR & Partnerships [pic] Sponsorship/Development [pic]

Fundraising and Event Management [pic] Animal Welfare & Conservation

Communications [pic] Volunteer & Staff Management [pic] Fiscal

Accountability and P&L Management [pic] Long Range Strategic Planning

[pic] Short-Term Tactical Planning [pic] General HR Principles[pic]

Capital Campaign, Construction and Project Management [pic] Problem Solving

and Change Management [pic] AZA Accreditation Process

Experience

Director of Marketing

Madame Tussauds New York New York, NY 11/08 - 6/14

Chief marketing officer for a leading New York City attraction,

delivering 1.2M visitors and $35M in revenue annually, championing a

broad range of marketing efforts including strategic planning,

advertising, graphics, brand identity, public relations, online

marketing and special events to drive revenue and profitability.

Consistently achieve and exceed annual EBITDA targets, KPI scores,

admission targets and spend per head year over year.

Marketing Manager (11/08 - 12/10)

. Develop and implement a comprehensive marketing and communications

plan that outlined specific goals, strategies, and accountability for

all public relations, marketing, social media, promotional

partnerships and other communication activities of Madame Tussauds

New York

. Achieved annual revenue and volume increased of 8-12% each year

. Manage relationships and execute PR events with celebrities such as

Alicia Keys, Kelly Ripa, Anderson Cooper, Troy Polomalu, Taylor

Swift, Sofia Vergara, generating over 1.2B media impressions annually

. Successfully deliver new phases of e-commerce solutions to our

current website, manage content and design, ensure SEO, and implement

online marketing strategies for both the NY and DC attractions

increasing unique visits and web sales 200+% YOY

. Direct and project manage all product development, new exhibit areas

and figure launches

. Created and executed the annual After Dark Halloween event generating

over $200K in incremental revenue

. Oversee the design, production, graphic identity and brand compliance

for all print and marketing materials, advertising, signage and web

for the NY and DC attractions

. Maintain strong working relationship with NYC tourism community

partners and consistently analyze NYC tourism trends

. Manage annual marketing and capital budget of $4.4M and oversee

marketing and studios team of 11

District Marketing Manager

Borders Books & Music Raleigh, NC/Baltimore, MD 11/06 - 4/08

Managed the marketing efforts for all NC and coastal VA Borders superstores

(12 in total) in order to drive sales and profit, develop customer loyalty

and build on Borders' position as a brand leader.

. Partnered with District Managers and the Regional Director to

determine district marketing objectives, develop and execute the

annual marketing plan and manage the area marketing budget

. Planned and executed all in-store events including national author

events, local author events, music performances, fundraisers, teacher

appreciation events, charity book drives and promotions tied to

regional or national goals and initiatives. Worked with major

authors/artists and their management teams; including Cal Ripken,

Jr., Jenna Bush Paula Deen,, David Baldacci, Patti Austin and more

. Developed partnerships with media and community organizations to

increase Borders market presence resulting in an increase of 2,000+%

of the attained promotional value including TV, radio, print, and

area sponsorship

. Coordinated media for district events, serving as the media contact,

creating and sending appropriate press materials, and managing the

district media database, increasing impressions and PR value by 145+%

. Maintained the event execution standards, training general managers

and supervisors on corporate event standards, and ensuring all stores

comply with Borders brand management policies

. Successfully launched the grand openings of 12 Seattle's Best Coffee

Caf s and a Borders Superstore

SAM Events Baltimore, MD 6/05 - Present Event Planner

President of a full-service event management company specializing in

weddings. Managed all event logistics, vendor relationships, event design,

budgeting, company accounting, website design and maintenance, marketing,

promotion and contracted staff. Continue to contract events on a case by

case basis.

The Maryland Zoo in Baltimore Baltimore, MD 12/99 - 5/05

Sr. Marketing Manager

Senior Marketing Officer for a top Maryland attraction, directing all in-

house marketing including advertising, promotions,

public relations, group sales, graphics, communications, publications,

special events and website. Developed short and long

term strategic initiatives for all departments and set attendance goals.

Marketing Manager (8/00-7/02)

Marketing Coordinator (12/99 - 8/00)

. Develop and implement the annual marketing and communications plan

that outlined specific goals, strategies, and accountability for all

PR, marketing, promotional partnerships and other communication

activities

. Directed the advertising agency, advertising strategy, media

placement, and creative concept for annual, seasonal and special

event campaigns

. Planned and executed the major seasonal events, generating 18,000-

25,000 visitors per event, and created new revenue generating events,

including Brew At The Zoo, producing revenue 200% above budget

. Oversaw all communication including advertising, publications, news

releases, signage and the website as well as a web redesign resulting

in a 300% increase in site traffic

. Developed and executed the regional marketing and PR campaign for a

$6M exhibit opening, Polar Bear Watch, resulting in a 30% increase in

incremental attendance in 2003

. Secured annual promotions valuing over $900,000 in added value,

increasing the attained promotional value of over $395,000 since

2000. Managed contract negotiations and fulfillment for corporate

sponsors and media partners

. Manage annual marketing budget in excess of $500K and oversee

Marketing and Sales team of 7

SSFI, Inc. Baltimore, MD 9/94-6/96 Project Manager

Served as account manager for an office system installation company, with

over $6 million in annual revenue, managing installation projects from the

sales stage to completion, crew of 35 installers, daily operation of the on-

site warehouse including product deliveries, shipping, damage claims,

departmental budget and expense reports

Tully's Restaurant & Night Club Baltimore, MD 7/93- 5/08 Head Bartender

& Manager

Lead bartender at a popular high-volume restaurant and night club,

working part-time through my career. Responsible for

general bartending duties, promotions and events, managing staff and

guest relations.

Education:

Bachelor of Science . University of Baltimore . December

1999

Business Management Specializing in Marketing

Associates of Science . Essex Community College . May 1996

Majored in Biology, Minored in Business

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