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Sales Marketing

Location:
South Pasadena, CA
Posted:
September 03, 2014

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Resume:

David Clow

South Pasadena, CA *****

626-***-**** - cell 323-***-****

acfqwp@r.postjobfree.com

Samples and portfolio at w ww.davidclow.com -- L inkedIn profile

Overview

Communications Specialist / Copyw ri ter / P roject Manager w ith proven

expertise in creating customer-facing communications to promote awareness, open

m arkets, support sales and exceed revenue objectives

B-2-B, B-2-C branding and marketing communications

I nternal and external t raining

Corporate journalism, speeches; newsletters, sales support collateral,

shareholder communications

Video scripting

Experience

Communications Specialist / Copy Writer, Los Angeles, CA - June 2009-

P resent

Proven resource for internal and customer-facing communications; developed and

w rote:

White papers: D un & Bradstreet, Inc., Millburn, NJ; Comcast, Philadelphia, PA

Case studies: Comcast, Philadelphia, PA; Eli Lilly & Co., Ethics & Compliance Division,

I ndianapolis, I N

C hange management communications: Avery Dennison, Pasadena, CA; Southern

California Edison, Rosemead, CA

Web copy and positioning strategy: Advanced Depositions, I rvine CA

Sales collateral in print and Web: SunTech, Los Angeles, CA; DRI Energy, Los Angeles,

CA; Idealab, Los Angeles, CA

Computer-based t raining: continuing education for nurses in “Care of the Bariat r ic

Surgery Patient.” HealthStream, Nashville, TN

Proposal w r iting/editing: I n ter-Con Security Systems, Pasadena, CA

Web journalism: McKenzie Management, La Jolla, CA; RocketSTEM Pensacola, FL

Feature-length journalism: New Dentist Magazine, L a Jolla, CA; Quest, the History of

Spaceflight Quarterly, Washington, DC

Southe rn California Edison, Rosemead, CA Communications Specialist –

08/2005-06/2009

Recruited to create new B-2-B and B-2-C outreach media for large, mid-size and

small business accounts and residential customers utilizing SCE energy

m anagement programs and services:

P roduced a new line of marketing collateral : fifty customer-facing Energy

M anagement Case Studies (research, interviewing, wri ting and approvals) branding SCE

as the “t rusted energy advisor” to small and mid-market business customers

Wrote B-2-B, B-2-C technical and marketing copy for print, direct mail, presentations

and Web on business and consumer sustainability and conservation tactics and strategies,

D avid Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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demand response and energy efficiency

Created new internal and external t raining : produced internal and external t raining

on optimizing energy uses and ROI, utility rates, market conditions and renewable energy

Wrote executive communications, newsletter articles, competition entries ; handled

a r ange of short-deadline assignments for SCE executives and staff

Author/ Business Copy Writer / Executive Coach, Los Angeles, CA –

06/2002-06/2008

Pitched, project managed and completed two books:

S ix Lessons for Six Sons ( Harmony, 2005; Three Rivers Press, 2006; Larousse

[ Brazil] 2007)

A Few Words from the Chai r – A Patient Speaks to Dentists ( CreateSpace, 2008);

w ww.fromthechair.com; revised version 2015

Executive coach for over 150 healthcare professionals on practice branding and

delivering practice-building presentations to lay audiences

I n tel, Los Angeles, CA – Communications M anager, Content – 01/2001-

06/2002

David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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R ecruited to lead branding for an I ntel acquisition in middleware / telecom

software for mobile devices and to distinguish the I ntel brand in a commodity

space

Led Web site overhaul for improved business development and user experience

-- C reated new user experience, web architecture, web copy rebranded an In tel

d ivision as the value-add middleware sector leader

-- P artnered w ith IT during planning and programming

-- C reated content curation strategy for improved SEO, engagement, and retention

-- D eveloped u niform product line information template

-- D eveloped master content and editorial calendar for timely site-wide updates

-- E nforced navigation and style guide for product presentations

-- P artnered w ith Senior Managers and Product Managers for updated content

Wrote/ghosted b log entr ies, white papers, technical wri ting, marketing and t raining

collateral, presentations, newsletters supporting brand positioning; liaison with internal

customers

Awarded P residential Certificate for Results Orientation

Quisic, Los Angeles, CA - Head Writer/Editor – 06/1999-01/2001

Recruited to w r ite and develop content creation protocols for an early-stage e-

learning leader.

David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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W rote and managed w r iting process for award-winning business e-learning products

p roducing over $2.5 million in revenues

Hi red and supervised staff ; served on merger teams for integrating new acquisitions

and working processes

Co-produced proprietary streamlined production tools ; led team for company

w rit ing style guide

Cited by management for excellence in performance

Photogenesis, Los Angeles, CA – D i rector of Communications – 02/1994-

06/1999

Recruited to create and execute internal and external communications for an

early-stage medical device company.

W rote and managed shareholder communications, documents and reports

Co-authored business plan, internal and external communications

Liaison w ith research and clinical staff, physicians, press, patients

F reelance T raining Communications Consultant, Philadelphia, PA, Los

A ngeles, CA, 03/1986-02/1994 (concur rent)

Versatile freelance w r iter / program designer for t raining, marketing

communications.

C reated t raining program design and media for American Express ENVOY; scripted

D avid Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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t raining media for National Association of Realtors; Nissan Motor Corporation, CRM

Learning, Universal Studios

A micus Communications, Los Angeles, CA Writer 08/1987-12/1994

(concur rent)

Writer / program designer for t raining, marketing communications.

Scripted presentations, executive communications, t raining programs: MCA, Great

Western Bank, Amgen, Fluor, Dial Corporation, ENOVA Corporation

LS I Communications, Philadelphia, PA 06/1982-08/1987 (concur rent)

Marketing Communications Writer; t raining, sales support, collateral for AT&T, Bell

A tlantic

F reelance Jou rnalist, Philadelphia, PA 1983-1987 (concur rent)

Freelance news and feature coverage for USA Today, Philadelphia Magazine, Pennsylvania

Outlook Business Quarterly

U rban P roductions, Philadelphia, PA 06/1978-06/1982

Wri ter, Researcher, Production Assistant, U nderstanding Cities, award-winning,

nationally-broadcast five-part half-hour documentary series on the history and

development of Rome, Paris, London, American cities, and the City of the Future

David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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P ublications

Books

http://www.amazon.com/David-Clow/e/B002BLS8IW/ref=nt t_athr_dp_pel_2

Academic Publications

https://independent.academia.edu/DavidClow/Papers

Creative Awards, P roductions

http://laplaywrights.org/meetourmembers.php?do=view&users_id=808

Texas A& M University Baylor College of Dentist ry “Dental Crossroads”

http://newsstand.bcd.tamhsc.edu/?p=1391

http://vimeopro.com/user2335290/dental-crossroads

Podcast

http://www.thepassionatedentist.com/davidclow/

Samples and Portfolio

http://www.davidclow.com

Education, Certifications, and Affiliations

University of Pennsylvania, BA with honors, English and History

David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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Certificates in Mul timedia Authoring, University of Southern California, American Film

I nstitute

Richmond College (London, England)

A uthors Guild

Alliance of Los Angeles Playwrights

David Clow - 626-***-**** - cell 323-***-**** - w ww.davidclow.com - d acfqwp@r.postjobfree.com -

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