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Customer Service Marketing

Location:
United States
Posted:
September 02, 2014

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Resume:

Daniel Kyle Shuftan

*** ***** ********* ****** . **** 2504 . Chicago, IL 60654

Phone: 847-***-**** . E-mail: acfpnv@r.postjobfree.com

LinkedIn: Daniel Shuftan . Twitter: @StateStSports

PROFESSIONAL SUMMARY

I consider myself a marketing enthusiast who leverages traditional channels

and connects brands with consumers. I analyze how brands interact and

connect with consumers to drive revenue. Most importantly, I am completely

energized by customer service and client rapport.

Work Experience

2009 - PRESENT BLITZ BRANDING, LLC (Boutique Marketing Agency)

Chicago, IL

Head of Marketing (representative long term projects

included)

o Advise clients on how to increase brand presence and generate

sponsorship opportunities through the use of digital and

traditional marketing

o Work with corporate clients on strategic planning,

sponsorship activation and event creation from inception to

completion

o Create and maintain relationships with local and national PR,

marketing and media agencies

o Liaison between clients and media including print, digital

and broadcast platforms

o Generated multiple forms of sponsorship and revenue for

clients including Nike, Under Armour and Shock Doctor

o Collaborate with C-Suite Executives and cross-functional

teams on marketing programs and special projects

o Created and executed various experiential campaigns for CPG

brands and retailers

o Produce multiple charitable events for clients including

managing budgets and media outreach

o Secure TV, radio, newspaper and blog appearances for clients

o Partner with organizations on social media education, content

strategy, execution and analysis of all digital media

platforms

o Create and execute ongoing social media campaigns for clients

through Twitter, Facebook, Pinterest, Google+, Instagram,

LinkedIn, Quora, You Tube and Wordpress

o Participate as an expert panelist discussing social media

best practices for B to B and B to C marketing at conferences

including: Chicago Ideas Week, Social Media Week, Business

Marketing Association

Four Corners Tavern Group - representative client

o Directed strategic marketing initiatives for 8 different

restaurants

o Main source of communication in regards to PR messaging

including drafting press releases, appearances and interviews

with media

o Managed annual marketing budget of approximately $150,000

o Created unique partnerships with various corporations for

each establishment (i.e. blogger events, alumni partnerships,

networking functions)

o Created brand awareness through digital and traditional

channels including Twitter, Facebook, Instagram, LinkedIn and

You Tube

o Developed and conducted training sessions for up to 200

people per session to teach strategic social media to

restaurant operators

State St. Sports - representative client

o Operated sports and entertainment website focused on the

shared human experience of sports

o Featured as one of Chicago's top 50 most influential social

media personalities according to wefollow.com

o Website was profiled on several Midwest radio stations for

its social media campaigns

o Established and maintained working relationships with major

marketing, advertising and PR agencies

o Created marketing plan including SEO and online advertising

o Created and executed a successful ongoing social media

campaign to launch and promote website on

Twitter and Facebook

o Branded website through social media outlets, obtaining over

28,000 followers on Twitter and over 2,500 friends on

Facebook

2007 -2009 Allen Green, C.P.A.

Lincolnshire, IL

Client Services/Business Development Manager

o Served as liaison between clients and C.P.A.

o Generated client leads, created Requests for Proposals and

finalized deals

o Organized and maintained accurate documentation for all

client data

o Compiled, organized, processed and analyzed information for

the preparation and presentation of assigned projects and

reports

2006 -2007 Hyatt Select Hotels Group, a Subsidiary of Global Hyatt

Chicago, IL

Project Manager

o Worked with Global Marketing team to ensure renovations

represented brand equity

o Researched prospective vendors and conducted cost-benefit

analysis on hotel products to comply with Hyatt Place brand

standards

o Managed relationships between 50+ vendors and over 100

General Managers for procurement of all necessities for

renovation of hotel properties

o Coordinated all items for brand standard in 100+ hotels

o Negotiated sales terms including pricing, transportation and

product selection

o Created and implemented programs and templates for quarterly

review of vendors and products

o Implemented program to comply with budgetary requirements for

over 100 hotels

2004 -2005 Chicago White Sox

Chicago, IL

Group Ticket Sales Intern

o Surveyed season ticket holders to compile data to support

proposed marketing campaign

o Was in the top 5% of sales among the Group Ticket Sales

Interns

o Sold more than $200,000 worth of tickets and accommodations

o Created and maintained relationships with multiple corporate

and individual clients

o Created extensive database of potential clients utilizing

referrals and leads from established season ticket holders

2004 Clear Channel Entertainment

Prairie Village, KS

Marketing and Sales Intern

o Organized season opening events for multiple venues including

budgeting, operations and publicity for thousands of

customers

o Generated numerous client leads and responsible for over 100

established accounts to maintain relationships and up sell

products

Education

Northwestern University - Coursework for Masters in Sports Marketing; 2008

- 2009 Evanston, IL

University of Kansas - Bachelor of Arts; May 2004

Lawrence, KS

Professional MembershipS

. Social Media Committee of the Business Marketing Association of Chicago

. Chicago Interactive Marketing Association (CIMA)



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