Royce Noronha

****, * ******* ******, *** Mills, ON

C: +1-416-***-**** e: acfpk1@r.postjobfree.com

Profile:

Optimism has always been my key driving factor; be it in my personal or professional life, the

positive approach to any situation is what helps me relentlessly move ahead. I strongly believe that a

marketing professional should possess the 5 C’s – Common sense, Curiosity, Creativity, Consumer-

orientation and Clarity. I have come to develop a passion and undying intrigue for brand perception,

understanding what the consumer and the market needs, translating that creatively into the brand

promise and communicating the brand essence in a simple but effective manner. I genuinely feel

there is much more to mere choices, preferences, and ideologies that people possess.

Professional Experience:

1. Classic Kitchen Caterers

Duration: October 2012 – March 2014 Designation: Marketing Manager

Function: Strategy, Structure, Management and Operations.

Carrying out branding exercise, with intent to improve business performance.

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Responsible for end-to-end Business Development Process, starting from pitching to

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prospective clients till finalizing the deal

Instrumental in managing man power for various departments.

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Selection of vendors & suppliers and finalizing appropriate deals.

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Planning and setting up of various operation systems.

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Meticulously choosing installation of equipment and technology.

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2. FX School

Duration: August 2011 – August 2012 Designation: Marketing Executive

Function: Marketing Strategy and Implementation

Brainstormed for business development plans that targeted the identified group.

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Extensively involved in media buying of various mediums, on a contractual basis.

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Effectively carried out marketing activity in institutional spaces and other sponsorship events.

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Planned and executed strategy, pitches, look, feel for online marketing and PR activity, as

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well as ground activation for Times Education Fairs.

o Planned and executed workshops in FX School, at educational institutions and events. On-

ground activity in coffee shops and cafe’s to educate people intrigue people about FX School.

o Conducted regular research and development, and worked harmoniously with in-house web

designer to update the exclusive website.

o Worked on the YouTube channel in regard to design, content and offering. Repeatedly created

email and SMS campaigns.

3. NDTV Lumiere

Duration: Sept 2009 – Nov 2009 Designation: Market Research Executive

(Internship)

Function: Marketing Research

o Carried out extensive on-ground research through surveys and interrogation.

o Examined all the research data and then identified the specific target group under geographic-

demographic-psychographic segmentation (market segmentation).

o Created a detailed pitch and presented it to the entire marketing team of NDTV Lumiere. Also

suggested a merchandise pitch for the same that was approved of and taken for further

development.

Academic Qualification:

• April 2014 – Present : Post Graduate Diploma in Business Management- Marketing

Lambton College, Toronto, ON, Canada.

• June 2008 - April 2011 : Bachelor of Mass Media, majoring in “Advertising”

Wilson College,

University of Mumbai, India.

• June 2006 – April 2008: Higher Secondary Certificate, majoring in “Arts”

St. Andrew’s College, Bandra.

Maharashtra State Board, India.

Skills, Hobbies & Extra-curricular Achievements:

• Languages known: English & Hindi. (A little working knowledge of French).

• MS Office, Adobe Photoshop, Adobe Premiere

• An absolute nature lover and extremely love travelling.

• A complete foodie. Love to experience and experiment with cuisine.

• A keen interest in music and varied genres. Have taken interest in playing the drums recently.

• An unconditional disciple of sports, especially football, basketball, tennis and badminton.

• An enthusiast when it comes to technology and gadgets.

• Theatre and film partisan.

• Spear headed the NGO ‘Think Foundation’ for spreading awareness about Thalassemia (a

genetic blood disorder) and conducted blood donation camps pan Mumbai. Received a

certificate of honour from the State Blood Council for the campaign. (2011)

• Extensively worked on an Independent production and auditioned for ‘Thespo 2011’ one of

India's best known Youth Theatre Festivals, as the Lead Actor.

References can be provided upon your request.

Contact this candidate