RESUME

Ronald E. Lamar

**** ******** *****

Spicewood, TX 78669

318-***-**** . acfpdj@r.postjobfree.com

GENERAL MANAGER/SALES DIRECTOR

Seasoned sales-oriented manager offering over 20 years of customer- and

service-oriented experience in such diverse arenas as cable/broadcast

television, print, out-of-home, manufacturing, promotions and event

sales/management. Unique direct team development experience, acquired

through years of turnarounds, start-ups and acquisition assimilations.

Have been particularly successful at dealing with adverse conditions in the

face of stiff competition. Adept at setting and achieving goals and

managing budgets of leading national, multi-office teams.

Pursuing management position, offering a unique business prospective that

consists of analytical, creative problem solving. Possesses the ability to

produce dramatic growth in revenue, profit and market share of distressed

companies.

SELECTED ACCOMPLISHMENTS

? Selected to manage a luxury ranch resort in Central Texas that booked

weddings, corporate events and conferences. Through community involvement

and aggressive sales and marketing, increased sales by over 30% in the

first full year as Chief Operating Office.

? In the first year of serving as the manager and sole sales

representative for a Victoria, Texas-based company (and the first year in

the industry) increased sales 17.5%, profits by over 34% and was named

Sales Executive of the Year for the 11-company corporation.

? Selected to reverse the negative earnings of a Delaware company.

Expanded and reorganized the sales staff, instituted vital training and

restructured the account allocation and commission structure. Fully

successful, closed the first year there at 105% of revenue goal. The

account assignment/commission system was subsequently adopted by numerous

subsidiary newspapers, television stations and out-of-home plants.

? Tasked with boosting falling sales in the highly competitive and rapidly

changing San Antonio market. The first initiative was to establish a

corporate identity program designed to distance the competition. Re-

pricing and re-packaging, coupled with in-depth sales staff negotiations

training, now captured 75% of competitive bids at superior margins.

Increased sales 10% while dramatically boosting cash flow 64%.

? Requested to reverse a four-year trend of falling sales in an

Albuquerque company. Instituted a customer focused approach, training and

incentive system to support this core philosophy. Within the year, sales

improved 13%, followed by record setting cash flow and sales increases in

the years following ... 8% year-over-year sales growth.

? Assumed the responsibility for the turnaround of a Little Rock company

and was faced with 14 years of missed revenue targets. The first order of

business was to reshape the public image prompted by years of poor customer

responsiveness and maintenance practices. Drove an aggressive image

makeover campaign, backed by sales team and customer service training and

upgrades. Reversed the negative public image and made revenue target in

the first year.

CAREER OVERVIEW

Director of Community Services, Centenary College - Shreveport, LA

2011 to 2014

Was hired to assume 1/3 of the administrative duties of the College's Vice

President of Finance and Administration. Was tasked with managing

Conference and Events, Campus Police, Food Service and the Bookstore.

Primary thrust was to build auxiliary revenue through summer camps,

weddings in the campus chapel, corporate events and expanded use of other

campus facilities (sports, theatrical, musical performance and classroom).

Chief Operating Officer, Moon River Ranch - Satin, TX 2009 -

2011

Overall management - both property and events - for this luxury ranch

resort in Central Texas. Primarily responsible for sales, bookings, public

relations, marketing and customer service for weddings, corporate retreats

and family reunions.

National Sales & Marketing Manager, Senox Corp. - Austin, TX 2007-

2009

Responsible for all aspects of this construction industry manufacturing

company's sales and marketing department including the sales staff, product

line, marketing materials and inter- and intra-company communications.

Sales department produced over $48 million in revenue in 2007.

Co-owner, Publisher TravelHost Magazine - Austin, TX 2004-

2007

Purchased the license to publish the local edition of this magazine with a

family member. Was responsible primarily for B2B sales and customer

service.

Owner, B's Restaurant, Key West Fishing Club - Key West, FL

2000-2004

Owned and operated two tourist-oriented businesses in the post-9/11 period.

The sudden downturn in tourist activity required a refocusing of marketing

and sales efforts and an overhaul of cash flow management to survive.

Executive, Donrey Media Group, Fort Smith, AR

1990-2000

Held manager positions with this company with increasing responsibilities.

Improved production at each business unit until finally being responsible

for a 16 unit division. Headed up the team that handled national and

critical regional accounts and provided training and direction to all of

Donrey's 68 companies.

Manager, Rollins Outdoor Advertising, San Antonio, TX

1981-1990

Began management career with this multimedia company. Ran increasingly

larger branches from Victoria, TX to Wilmington, DE to San Antonio, TX.

Improved sales and profits at each location through innovative pricing and

packaging as well as creative sales staff motivation and incentives.

EDUCATION/AFFILIATIONS

Hold a BS, Advertising, University of Texas at Austin complementing a BA,

Anthropology, received from the same institution.

Former US Navy NCO, Air Traffic Controller.

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