MITCHELL KORN

*** ******** ****, ******, ** ***** • Tel: 914-***-**** • acfpbm@r.postjobfree.com

Senior Sales Executive with proven sales and marketing expertise combined with a strong background in developing and closing business. Strong field sales experience in penetrating new markets and cultivating new business. Builds relationships with key decision makers. Committed to achieving outstanding results and bottom line profitability. Analytical and strategic thinker who can rapidly make sound decisions. Fluent in English and Spanish. Core competencies include:

• Cruise Travel Marketing & Sales • Luxury & Exotic Vacation Sales • All-Inclusive Resort Sales

• Traditional & Digital Media Sales • New Market Development • Competitive Market Positioning

• Executive Presentations • Field Sales Development • Key Account Management

• Team Leadership & Development • New Business Development • Consultative and Quantitative Sales

• Integrated Marketing & Sales • Product Line Management • Strategic Market Planning

Career Chronology

Cappy's Travel International (2014 - present)

TRAVEL SPECIALIST

Research, present and sell customized land, sea, air and all-inclusive travel for a forty-year old brick and mortar Virtuoso agency specializing in domestic and international travel for singles, families, businesses and affinity groups.

Prospect and maintain group and corporate travel accounts.

Build and maintain relationships through in-office and online meetings with current and prospective travel clients and vendors.

Design unique, memorable vacation experiences with travel partners as Globus, Tauck, Monogram, GoGo, Worldwide Traveler, Sandals, Club Med, Disney and all cruise lines.

Negotiate with vendors for best rates and accommodations for all clients.

Monitor all bookings and notify clients of payment deadlines, future trip discounts, visa, passport and medical requirements.

Procure and issue all tickets, transfers, accommodation vouchers and other relevant documentation on behalf of clients before, during and after travel.

Expedia CruiseShipCenters® (2013 - present)

CRUISE AND VACATION CONSULTANT

Develop, present and book domestic and international air, land, hotel, cruise and all-inclusive vacation experiences for holiday, FIT, affinity group and business travel customers.

Work with travel partners to coordinate all itinerary details and identify cost saving opportunities for client travel budgets.

Conduct qualifying client interviews to establish past travel experiences, assess how travel decisions are made and identify unique needs to provide the best possible travel recommendations.

Assist clients with travel questions, issues and needs via inbound phone inquiries and outbound sales calls.

Procure all necessary travel documentation as passports, visas and other clearances.

Create and distribute attraction, retention and promotional marketing materials to ensure ongoing awareness and sales of all products.

Prior experience working on board cruise ships in the US and Europe.

Harrison Media Group, Inc. (2002 – Current)

VICE PRESIDENT, SALES AND MARKETING

Prospect, develop and manage marketing/media programs for local, regional and national advertisers. Client programs integrate media as: direct-to-door distribution of product samples and inserts, print, broadcast, mobile messaging, online sponsorships and in-store retail merchandising programs. Prepare and present geo-demographic research and analysis based on Claritas, Scarborough, Prizm, comScore, Google Analytics and other marketing data.

Drove division sales revenues from $800,000 to $4.6 million over career tenure.

Developed $2 million sales pipeline by engineering deployment of mobile messaging and video, online, search, broadcast and in-store POP programs.

Expanded company's direct-to-door product sample and door hanger distribution to the Canada and Puerto Rico consumer markets.

Revamped company infrastructure by implementing CRM sales management reporting, improving integrated media sales strategies and updating all company research and presentation material.

Work with Fortune 1000 companies and national ad agencies for key accounts as Verizon, MetroPCS, Kraft Foods, Stop & Shop, State Farm, Citibank and Auto Nation.

JSA Publishing / Internet Mercado Corporation (1997-2002)

VICE PRESIDENT / NATIONAL SALES

Developed and sold integrated media programs targeting the general market and multicultural consumer segments. Programs included custom publishing, door-to-door insert and product sample distribution, local broadcast, in-store marketing, online site sponsorships, live event and targeted e-mail.

Increased revenues 3-fold in first two years, surpassing team and personal sales objectives. Added revenue streams through development of digital and traditional media programs for consumer facing brands and services targeting the general market and multicultural consumer segments. Programs sold included: magazine; broadcast; pre-paid phone card/pre-call messaging; product sample and insert distribution; retail and event tie-ins; online site sponsorship; targeted e-mail, site sponsorships and sweepstakes/contests.

Secured key accounts including Sprint, Kmart, Goya Foods, Johnson & Johnson, Giant Foods, Citibank, Colgate and Procter & Gamble.

Developed and executed multi-media co-op sports marketing promotions for Major League Baseball, the World Cup and Major League Soccer.

EDUCATION AND SKILLS

University of Bridgeport - Music Major

Florida State University - Music Major / Business Minor

Advanced skills with MS Word, Excel, PowerPoint and Outlook

ACT! Sales CRM

Fluent Spanish

Prior experience working on board cruise ships in the US and Europe.

AFFILIATIONS

Pi Kappa Phi National Fraternity

Cruise Ship World

Cruise and Travel

Global Business Travel Association

Travel & Tourism Industry Professionals Worldwide

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