Craig R. McNett
***** * **** *****, ******* AZ 85032 - 509-***-**** - acfp6o@r.postjobfree.com
Professional Overview
I’m a highly experienced sales and marketing executive with over 20 years of profit generating experience across a diverse assortment of
industries. My focus has been to build lasting client relationships created on solid fundamentals and mutual benefit. Much of my career
success can be attributed to truly listening to clients express their challenges, then crafting a solution that makes sense.
Areas of Impact
B2B Research & Sales Budget analysis & planning Training & Employee development
Solution selling New business development Negotiation & Influencing stakeholders
Sales Team Management C level presentations Creating streamlined & effective business processes
Technical Proficiencies include: MS Office Suite, CRM systems; Salesforce, ZoHo, Google Docs
Professional Progression
Digital Solution Advisor • adhesive.co, Phoenix, AZ • 480-***-**** • www.adhesive.co
November 2012 to May 2014
This adtech firm was founded in August 2012 under the partnership of Chad Little and Patrick Schwind who have a great track record for
creating successful start up businesses within adtech. This new company specialized in digital advertising delivery based on online
shopper behavior using a proprietary database developed by the company. I was hired to build a client list from ground zero.
Key achievements
Signed the first significant account for adhesive.co.
Achieved or exceeded sales goals every quarter.
Promoted to the Gold Team to handle IRCE Top 200 accounts.
Helped grow the company’s gross profit to over 1.7 million within a 6 month period.
As one of the first employees in the new company, I guided and created vital policies that help streamline sales processes. I
led meetings on sales processes and how best to develop scalable processes.
Interviewed prospective new employees and gave recommendations to the owner.
Area Director • N2 Publishing, Wilmington, NC • 910-***-**** • www.n2pub.com
March 2012 to Oct 2012
Founded in 2004, N2 Publishing quickly became America’s leading publisher of neighborhood publications. N2 builds strong, active
partnerships with every community it serves. The result is a customized, private, monthly publication designed to suit each community's
unique needs and taste. As Area Director for the North Spokane Area, my position required sales of print advertising by local businesses
to support the publishing of the publication. I was also responsible for the gathering and formatting of content by the communities served
by the publication.
Key achievements
Signed local businesses to advertising contracts totaling $6,250 monthly revenue.
Attended training seminars in Omaha and Chicago.
Reached 85% of the funding requirement for the launch.
Collected content for 1st issue launch in December.
Sold my share of the business to another rep prior to launch.
Independent Account Executive • Corvus Law Group, Post Falls, Idaho • 888-***-**** • www.corvuslawgroup.com
August 2011 to Feb 2012
Resume of Craig McNett
Corvus Law Group is a real estate securities law firm specializing in multi-plaintiff litigation. The specialized attorneys at Corvus Law
Group work exclusively with homeowners. Unlike other law firms that simply counsel clients to attempt a loan modification (an incredibly
wasteful and unproductive exercise) or turn to bankruptcy, we encourage our clients to fight the banks through the formal litigation
process. I worked closely with clients to develop a comprehensive and cost-effective litigation strategy to achieve the best possible
solution; whether homeowners are regularly making their mortgage payments, struggling to make their payments or are no longer able to
pay.
Key achievements
Pre-screen counseling hundreds of potential clients prior to meeting with our legal team.
Worked closely with the home office lawyers in Utah.
Highly familiar with loan paperwork and the markers for litigation
Part of the team that signed the required 20 litigates for the WA action filing.
Director of Global Sales • Magnuson Hotels, Spokane, WA • 866-***-**** • www.magnusonhotels.com
May 2010 to July 2011
Magnuson Hotels is an American hotel chain. It was founded in 2003 by Tom and Melissa Magnuson. It is the largest group of independent
hotels in the world. The company was begun by several independent, unbranded hotel properties. In December 2010, it was listed
in Fortune 500 as the fastest growing hotel chain based on revenue. As of that year, it had more than 1,500 properties in 30 countries.
Key achievements
Promoted from client services to Director of Global Sales.
Supervised a staff of 5 sales people and 3 implementation specialists
Team added over 223 new properties to our brand.
District Sales Manager • SCAFCO Grain Systems, Spokane, WA • 509-***-**** • www.scafco.com
Feb 2006 to Feb 2010
Spokane, WA based manufacturer of corrugated steel grain storage. SCAFCO provides grain storage commercially around the world. I
was responsible for sales growth and dealership relationships domestically.
Key achievements
First rep to expand distributors in the Midwest. Added 9 distributors in 4 states.
Sold over 1 million dollars in equipment 2009. Top domestic sales person.
Supervised the installation of equipment at 3 ethanol plants in California and Oregon.
Territory Sales Manager • Reynolds American Tobacco Co., Winston-Salem, NC • 336-***-**** • www.reynoldsamerican.com
Feb 2000 to July 2006
Key achievements
Top 5 rep in the Seattle District in 2003
Managed a budget of 52,000 in rebate funds quarterly.
Maintain relationships with over 300 accounts.
Grew revenue in my territory by 23% in 2003
Education
Spokane Community College – AAS Administration of Justice – Law Enforcement 1999
Resume of Craig McNett