DS HANDS-ON senior growth & distribution mar- ADDRESS : 5220 South Morgan Street

Seattle, WA 98118

keter with strong B2B AND B2C product experi-

PHONE : (206) 851-413

BENBOW ence spanning enterprise to SOHO & consumer E-MAIL : acfoyf@r.postjobfree.com

Segments. Deep experience developing & TWITTER : @DSBenbow

executing on growth marketing strategies that LINKEDIN : linkedin.com/in/dsbenbow

RESUME drive impact.

WORK EXPERIENCE

WHO AM I

?

@ PRIME8 (MANAGEMENT CONSULTING) :

DIRECTOR

• Leading multiple client facing engagements delivering to major clients

CONS

IVEN

in the US and Western Europe. IST

EN

DR T

• Business Transformation to Cloud including Public Sector ANAL

ER YT

AD I

(Government, Defense, & Public Safety) across multi device types with

LIS

ING

CA

LE

emphasis on tablet and mobile devices.

TEN

L

ENGAG

ER

• Development of role specific field seller strategies for Cloud solutions

BENBOW

including best practice win insights.

LOYAL

ION

IOUS

PASSIO

2013 – PRESENT SEATTLE, WA

VIS

BIT

NA

AM

TE

VICE PRESIDENT, @ INTERNET IDENTITY :

• Guided a team developing new product messaging, positioning, and

MARKETING

taxonomy for the ActiveTrust cyber security platform aimed at enter-

prise, government and critical infrastructure.

• Drove partner strategy for McAfee ePO integration in collaboration

with sales and development teams, leveraging McAfee global sales INTERNATIONAL EXPERIENCE

force to drive Internet Identity revenue (IID’s 1st enterprise integration).

• Worked with IID co-founders and VC bankers to develop competitive

positioning, growth plans, and corporate pitch to accelerate business N

growth and capture new market opportunity via fundraising.

• Owned website redesign and built out the company’s social media

strategy, expanding to Twitter, Facebook, LinkedIn, and content blogs

laying the foundation for a solid media presence.

2012 - 2013 TACOMA, WA

@CHANNEL/PARTNER MARKETING CONSULTING :

CONSULTANT

• Led Microsoft Windows Intune all day workshops for partners around

US to consult on web 2.0 marketing/business strategies and tactics

with a view to driving business transformation to SaaS.

WORK EXPERIENCE

• Helped Microsoft’s top field nominated partners to understand impli-

cations of transitioning to a SaaS/cloud revenue model; my workshop

STRATEGY

rating 4 out of 5 by partners. SOCIAL MANAGEMENT

ENTERPRISE DIGITAL

2011 - 2012 SEATTLE, WA CAPABILITY

MESSAGING ANALYSIS SKILL

@ ICONMOBILE (A WPP OWNED AGENCY) :

PLANNING BUILDING BENBOW

DIRECTOR OF

• Directed a team of strategists in collaboration with account and deliv-

STRATEGY COMPETITIVE HACKING STRATEGIC

ery teams, to provide customers with a vision of how to leverage

PRODUCTDEVELOPMENT JEDI

DEVICE

mobile devices to achieve customer business goals.

NEW DS

LEADERSHIP SAAS

• Developed actionable mobile strategies collaborating with internal

PERSONA

teams and partner agencies to win clients including Microsoft, Johnson GROWTH MOBILE

MEDIUM INTEGRATED

& Johnson, United Airlines, and Expedia Travel. SOFTWARE

CLOUD

• Tasked by CEO to serve as the J&J account lead to pitch business, GOTOMARKET

ONLINE

mobile marketing, mobile technology platform, and traditional web TEAM

PRODUCTMARKETINGMODEL

marketing stages along with social components, becoming the 1st

TECHNOLOGY WORD DEVELOPMENT

mobile agency of record (MAOR) for J&J, a deal worth XX million+

READINESS PROFESSIONAL

annual.

AUDIENCE

• Requested by Ogilvy UK to develop mobile strategies driving aware- STRATEGICPARTNERSHIPS

ness, engagement and perception shift at the London Olympics for CHANNEL SALE SEGMENTATION

British Petroleum (BP), with a view to highlighting their global invest- MARKETING

ANALYTICS

FINANCIALBUSINESS

ments in green strategies.

2010 - 2011 SEATTLE, WA

@ BENBOW ESTATES :

OWNER, BRAND EXPERIENCE

• Boutique winery focused on high quality hand crafted small lots

WINE MAKER

• Exclusively focused on Washington style French blends (Rhone, CONSUMER: Microsoft 365, Windows

Bordeaux, Viognier) Phone, Xbox, United Airlines, Expedia,

Enyce, Ruff Ryders, Clear Channel,

2008 - 2014 SEATTLE, WA

BECU, Urban Asian, Vibe Magazine,

T-Mobile, HTC, AT&T, Johnson &

@ AT&T WIRELESS :

DIRECTOR, Johnson, Motorola, Orange, America

• Spearheaded team that drove successful AT&T Developer Summit

MARKETING Movil, Adidas, Isis

growing conference attendance from 75 to 4,000 including 50+ press

analysts, receiving a favorable mention in an IDC report. BUSINESS: Microsoft SQL Server, Visual

• Owned maintenance & growth of AT&T ~25K developers. Studio, Azure, Intune, Dynamics,

• Aligned marketing between AT&T and carriers with a cross- Commerce Server, SharePoint,

carrier/partner collaboration view.

• Managed a team of 9; lead internal team and vendors in the website

ACTIVITIES

2009 - 2010 REDMOND, WA

Leadership Tomorrow Seattle Class of

2004 ~ Puget Sound Market Research

PRODUCT LEAD @ MICROSOFT CORPORATION : Forum Past Board Member ~Founder

• Authored the 1st Windows Mobile global go-to-market plan, which Dating

resulted in a 12 geo campaign rollout.

• Led $10M advertising effort with T-Mobile for MDA/SDA mobile

devices. CONTINUING ED

• Steered the highly successful digital launch of Palm Treo 700w in

Strategic Digital Marketing

collaboration with Verizon.

Solutions Marketing

• Developed SQL Azure (Microsoft’s 1st cloud play) partner strategy

Precision Questioning

including positioning, funding, adoption; identified partner opportu-

Crucial Conversations

nity, segments, ecosystems, value propositions, and offers. Server & Tools Digital

• Led the development and rollout of 1st worldwide LAR site licensing

model readiness, targeted to SMB

• Created/managed the 1st global Application Platform Partner Advi-

PUBLIC SPEAKING

sory Council (Cloud PAC), comprised of top global partner executives.

• Created global Application Platform University readiness program Microsoft: Worldwide Partner

achieving 134% of target goal. Conference (WPC)

Tech Ready

2003 - 2009 REDMOND, WA

MidMarket Summit

Application Platform (app plat) Partner

PRODUCT LEAD @ NOETIX CORPORTATION : Advisory Council

• Developed channel partnerships; created the first Alliance Partner Mobile Advisory Council

program resulting in 7 enterprise SI partners and a 70% increase in Partner 101

partner related revenue over 9 months. Executive Partner Conference - AT&T:

CTIA – Internet Identity: GDS Security

• Established first Noetix certified education course achieving 140% ROI

Summit – Wharton School of Business

within 12 months; increased Web Seminar traffic by 200%, resulting in

an increase of new business by 30%.

HOBBIES

2001 - 2003 BELLEVUE, WA

Hobbies/Interests

basketball

EDUCATION food

golf

hiking

MASTER OF SCIENCE IN ADMINISTRATION & BACHELOR OF ARTS IN SOCIAL

scuba diving

MARKETING SCIENCE

wine

WEBER STATE UNIVERSITY

SEATTLE PACIFIC UNIVERSITY

’

4

SEATTLE, WA OGDEN, UT

TECH PASSIONS SKILLS & ABILITIES

ADDITIONAL RESUME FORMATS

0 5 10

PRODUCT MARKETING

SOCIAL MEDIA

CLOUD

ANALYTICS

STRATEGY

MOBILE ENGAGEMENT

SAAS/CLOUD

PARTNERSHIPS

MOBILE SALES ENABLEMENT

AGENCY MANAGEMENT * Scan the code to read

additional resume formats

WEB ANALYTICS

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