Aritra Basu

Haitian Garden,No. **** Huqingping Road, B7-1103

Shanghai, China 201702

Mobile: 0086-18721310672

E-mail: acfo1l@r.postjobfree.com

Objective: Looking for a job preferably in Marketing-PR Specialist Position

in Software/MNC Sector. Seeking a position to utilize my skills and

abilities in international / bilingual environment.

Professional Summary

. 5yr. Marketing PR -BD Experience

. Business Knowledge in China and Asia

. Supply Chain ERP Knowledge

. English, Chinese, Hindi, Bengali,German - Basic

Academic Qualifications:

. MBA- Don Bosco University, Delhi International Marketing-PR

. Bachelor in Bio Science

. NIIT, India - C programming

. Brainware, India : Photoshop, CorelDraw, Illustrator, Flash,

Dreamweaver, HTML, 3DMax,

Aftereffects, MS-Office, Excel,

CAREER SUMMARY

May 2013- Present BysoftChina

E-Marketing-PR Manager

Direct Supervisor Title: CEO

Responsibilities:

< Managing and improving our company search engine optimization by using

techniques

Including but not exclusive to: Keyword Research, Article Marketing,

site structure,URL re-writes,social media, blogging and link building.

< Design and organize monthly newsletter, Webinars, Private Meet-up and

email through the digital marketing tool - Mail chimp .Event

organization with all Chamber of Commerce in Shanghai.

< Develop and optimize E commerce websites, online marketing initiatives

to drive customer acquisition; Media and public relation, liaise with

third party integrator and Agency to promote.

< Achieves operational objectives by strategic planning, accomplishing

projects by leading team, coordinating with technical staffs, reaching

the deadlines & maintain the right balance between our management and

Team.

< Improve company's organic search result, and deliver reporting on a

monthly basis.

Monitoring how different ads or keywords generate different bounce rates

can make a huge difference in your optimization efforts.

< Design, build and maintain our social media presence like;

LinkedIn,Twitter,facebook etc

< Analyze and provide weekly & monthly digital marketing metrics and lead

status reports.

< Conduct keyword research and SEO writing based on best practices.

< Coordinating with Chinese Technical team and Chinese Marketing team to

keep track on the

< Utilize strong analytical ability to evaluate end-to-end customer

experience across multiple channels and customer touch points

< Collaborate with internal teams to create landing pages and optimize

user experience

< Excellent analytical, time management and organizational skills to

manage multiple tasks simultaneously.

Apr 2012- May2013 Toy Monster Shanghai

Marketing-PR Manager

(China, Asia, USA)

Direct Supervisor Title: Managing Director

Responsibilities:

< Runs extensive new business development activities in the market like

USA, Canada, African and south east region.

Marketing & PR Activities:

< Keyword research, optimizing website performance, research & editing

creative copy, internet savvy, assist in development and execution of

communication/content strategies via social communities in coordination

with SEO goals.

< Keep pace with SEO, search engine, social media and internet marketing

industry trends and developments

< Experience working in ERP, follow up sales order, purchase order,

customer details and product's details through ERP and prepare PO

maintain ERP system.

Brand Marketing & Event Management :

< Participating events, arranging booth, product, meet supplier, buyer,

retailers and communicating effectively to achieve the possible

partnership with them.

< Recommends product lines by identifying new product opportunities,

and/or product, packaging, and service changes; surveys consumer needs

and trends; tracks competitors.

< Handles clients like LTD-Commodities, Wal-Mart (Japan & Brazil), Target,

Big-W, Toys RUs, K-Mart, Mastermind, Jumbo Toys (Korea), Tesco (Asia,

Europe) etc.

Jan-2010- Nov2011 Shanghai Yodak-Renai Hospital Group.

Marketing

Manager(China, Asia)

Direct Supervisor Title: CEO- Chef Executive operation

Responsibilities:

< Was responsible for developing international business relationship,

create global network and coordinated with other international hospital,

medical tourism and healthcare sectors.

Media &PR

< Creating, implementing and measuring the success of a comprehensive

marketing, communications and public relations program that will enhance

the Organization's image .

< Coordinate media interest in the Organization and ensure regular contact

with target media and appropriate response to media requests.

< Responsible for editorial direction, design, production and distribution

of all Organization publications

E-Marketing & Brand Management :

< Perform keyword research in coordination with client business objectives

to optimize existing content and uncover new opportunities.

< Provide SEO analysis and recommendations in coordination with elements

and structure of websites and web pages.

< Assisted projects for Indonesia, Malaysia, Singapore international

hospital collaboration.

< Sourcing advertising opportunities and placing advertisement in the

press, magazine.

May 2007 - June 2009 Rainbow Frame International India

Marketing & PR

Coordinator in India

Direct Supervisor Title: Business Development Director

Projects:

< Exp. in strategic marketing, brand endorsement, media - marketing &

event management taking initiatives and builds strong relation with

Hospitality, Hotels, Media, Magazines in India & Overseas.

< Plan, lead, promote and manage the operation to achieve set objectives,

budgets and Business plan.

< Prepare and implement procedures, guidelines and standards for the

operation. Ensures strategic operational improvements.

Passport No: G9691206

Date of Birth: 25.04.1986

Expected Salary: 18,000 RMB (After Tax)

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