Express Yourself Language Institute

Increased competitive edge • Improved self-esteem • Enhanced thinking skills

Background

Many colleges and universities require foreign language study, and U.S. students from every degree-granting

educational institution recognize the importance of fluency in a foreign language. The Express Yourself Language

Institute (EYLI) is the premier destination for students wishing to get a head start on their language studies.

Drawing on student enrollment patterns as well as trends in language skills sought by business recruiters, the

EYLI programs continually evolve to serve our customers’ current and future needs.

Although we started in a small office with a reception area and only two classrooms, we have grown

exponentially over the years, expanding from a single location on the south side of Chicago to more than 20

locations in nine cities. Although initially we offered only courses in Spanish, we now offer courses in eight

foreign languages as well as American Sign Language.

Express Yourself Language

Institute through the Years

Year

New Cities

New Languages

2007 Chicago Spanish

2009 Tampa French, German

2011 Albuquerque, Boston Chinese, Japanese

2013 Cleveland Portuguese

Today Kansas City, Detroit, Huntsville Arabic, Korean, ASL

Current Language Study Statistics

According to the Modern Language Association, the language with the largest percentage growth has been Arabic,

growing by 46.3% and becoming the third most important language to learn for business.

Other languages with significant increases to enrollment include the following:

• Korean 19.1%

• Chinese 18.2%

• American Sign Language 16.4%

• Portuguese 10.8%

• Japanese 10.3%

This file created specifically for Heather Fipps

The main driver for the increased enrollment in EYLI and other language institutes is, of course, a heightened

demand by employers for bilingual and multilingual employees. The table below lists the industries that are more

likely to hire employees with knowledge of a second language, and the percentage of EYLI students who have

expressed an interest in those industries.

Industry Student Interest

Energy 20%

Hospitality/ 25%

Travel

Finance 25%

Other 30%

As we have in the past, EYLI will continue to follow these trends and respond appropriately.

In response to the latest statistics, EYLI has decided to add the following to its course offerings:

Beginning and Intermediate Arabic Fall 2015

Because of the increased interest in Arabic language studies, we will offer two courses in Arabic. We anticipate

that 30% of students taking Beginning Arabic will continue on this language track and sign up for Intermediate

Arabic.

Advanced Chinese Spring 2016

Many students studying Chinese at the Intermediate level at our facilities across the country have requested an

advanced level Chinese course. We hope to hire native speakers to meet this demand.

Additional upper-level Korean, Portuguese, and Japanese courses are also in the works. We hope to release

information about these programs as soon as we have fully assessed the demand.

This file created specifically for Heather Fipps

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