Vivek Singh

M.B.A. in sales & marketing with **+ years of hands-on experience in Sales

& Marketing, Retail, Business Development and Channel Management in the

Consumer Durable & Consumer Electronics industry.

Core Competence

Channel Management Dealers Management Product Management

Business Development Retail Operations Network Expansion

Sales & Marketing Brand Management Retail Management

Organizational Experince

August 2013 to till own business, now like to close & join

services

February 2010 to till July 2013 with Intex Technologies (India) Ltd.

Intex Technologies is a 15-year-old IT Hardware, Mobile Phones and

Electronics Company, headquartered at New Delhi. Brand 'Intex' covers 9

business segments- Computer Peripherals, Mobile Phones, PC, Consumer

Electronics, Security Software, Power Electronics, Retail, Enterprise and

International Business.

Designation: - Regional Sales Manager-Retail Sales (U.P. & Uttaranchal)

Current Duties & Responsibilities in Intex (Retail Division): -

. Responsible for Retail Management, Business Development, Brand

Management, Retail Store operation & Team Management.

. Responsible for complete store operations incl chasing sales targets,

Inventory Management, Store Merchandise, Supervising and training of

Sales Staff, Commercial issues, Reports/MIS.

. Contribute to sales plans & implement activities as per agreed plan

and carry out cost control measures to achieve set targets vs budgets.

. Conduct regular store visits to review operational standards and

monitor quality of customer service.

. Observe the standards and provide feedbacks to Store Managers to take

appropriate action at Store Level.

. Competition mapping-monitoring competition study their product prices

workout accordingly Schemes.

. Monitor the sales figures against forecasts, analyze and intercept

trends and capitalize on data to maximize Sales & Profits.

. Implement Policies and procedures to ensure full compliance.

. Managing and control all aspects of stock management, ensure adherence

to procedures and guide the team towards achieving targets stock level

and minimize stock loss with effective space management.

. Effectively monitor and manage cost at store within budgetary

guidelines.

. Action plan the new store openings in line with operational policies

and procedures..

. Organize and implement sales promotional and any marketing activities

with the operations and ensure that the set up is in line with

operational policies and successful..

. Undertaking Initiatives to develop store display and bringing more

footfalls.

. Range Planning and product mix.

. Ensuring Zero stock beyond aging brackets.

. Training & Development of front end staff for better customer

experience.

. Ensuring the authentically and timely submission of audit data for KRA

Rating.

. Marketing initiatives taken to achieve sales target like outdoor

visibility and retailers meets.

. Keeping touch with Franchisee on regular basis for review business and

also resolve their Queries & Doubts

. Channel expansion, Alternate channel development, Sales process

implementation, Market research, New towns/ Market development &

Competitor tracking

. Recruitment and selection of Area Sales Manager, sales Executives.

. Training and Motivating the sales force to make them equipped with

changes in any of the product feature or market condition

Key Achievement

. Established strong sales & operations infrastructure for consumer

electronics division

. Qualified for all available incentive along with team In consumer

electronics division

. Ranked no1 at all India level for 2 Quarter in FY 2012-13 in retail

division...

. Ranked No 1 at all India level for 4 times in FY 2011-12 in Retail

Division.

. Ranked No 1 at all India level for 3 rd & 4 Th Quarter 2010 in

Consumer Electronics Division.

. Growth 155% in East U.P. and 100% in West U.P in C.E.Division.

. Launched successfully LCD TVs and CTV in U.P in C.E Division.

. Performing >100% each month in Retail after joining Retail Division.

Earlier Responsibilities in Intex(C.E.Division):-

. To prepare a distribution plan for the Region as per the Channel

policy. Select and appoint distributors for respective territories.

. To generate Sales through the Sales team consisting of Area Sales

Managers, Sales Executives and Distributors Sales Representative.

. To maintain and nurture good business relations with distributors and

ensure long term channel capability per terms and policy.

. Sales forecasting and task setting per market, per Area Manager, per

Area Sales Executive per distributor.

. To establish stock norms per distributor per market and ensure stock

levels as per the same.

. To implement debtors policy and maintain control over outstanding.

. Monitoring market trends and competition activity per market and

providing feedback.

. To develop from time to time, special Sales incentive plans for

distributors and their Sales Staff obtain necessary approval and

implement the same.

. To redress customer (distributor, retailer, end-user) complaints in a

quick and efficient manner.

. To organize, in conjunction with suitable agencies, sales promotion

campaigns, dealer-meet, product launch demos, product displays etc.

. To generate monthly contact / visit plan for self, Area Managers and

Sales Executives based on regional requirements and monitor

compliance.

. To co-ordinate and ensure timely deliveries and execution of orders

across the Region in conjunction with Area Managers / Sales

Executives.

. To effectively communicate and implement trade loads / Schemes across

the Region, within approved levels, in line with budgeted

profitability levels, through a well designed and monitored

communication process.

. To manage the working capital allocated for the Region, as per norms,

within or above the budgeted.

Reward

. Joined Organization as Branch Manager and promoted as Deputy

Regional Manager in July 2010 & In June 2011 promoted as Regional

Sales Manager.

TATA TELESERVICES LTD

From Sep 2008 to Feb 2010

Worked as Deputy Manager (Varanasi Zone) and handling HNI (Postpaid)

Business.

Job profile

. Responsible for achieving of primary & acquisitions targets.

. Product handled Data Card,(Modem),Walky and voice for Post paid

acquisitions

. Daily review of sales and collection of the team.

. Managing the marketing activities like Canopy and enhancing the

product through distribution centre.

. Evaluating & implementing sales strategies for market penetration of

products & increasing the market share of existing products.

. Handling Sales Teams for Varanasi Zone -Tracking/reviewing performance

time-to-time and sharing ideas/taking suggestions on Business

enhancement

. Close direct interaction with DSA, Distributors, Dealers and Retailers

across Varanasi Zone

. Performed day to day operation of DSA/distributor like Beat

Management, MIS reporting, and Credit control entire market coverage,

proper scheme execution and Retailer satisfaction.

. Approached institutions, small & mid size organization for S.M.E.

Business

Achievements

. Introduced new concept of post paid business through Retailers for

Data card Product...

. Added 500 Retailers for data card business in Varanasi division.

. Launched Nano Products for S.M.E. Business in Tata Indicom.

Electrolux-Hyundai Ltd

(Videocon Industries Ltd)

Dec 2006 to Aug 2008

Branch Manager (Uttaranchal)

Company Profile; Electrolux-Hyundai ltd is Videocon Group Company

.

Key Responsibilities

Sales/Channel Management

. Handled Dehradun Branch for HA products in the name of

Electrolux Brand...

. Responsible for target & value business of team & Branch.

. Planning for sales - Month-wise / Week-wise

. Implementation of sales strategies to achieve targets.

. Channel expansion & Penetration.

. Close look / immediate action on Channel Development.

. Monitoring after-sales- service and Customer satisfaction.

. Addressing accounts related issues and manage timely schemes

& FOC.

. Addressing service related issues in coordination with

service team.

Achievements

. Successfully launched the New Range of Frost free Refrigerators in

Uttaranchal and doubled the business from last year specially

Refrigerator,Microwave and Air Conditioner category.

. Channel expansion in Garhwal & Kumaun.

. So many times our Dehradun Branch Ranked no 1 in different

category.

Rewards

After excellent performance promoted as Product operational

Head of H.A Products in Videocon Global for Uttaranchal area.

Videocon Industries ltd.

Aug 2004-Dec2006

Bareilly & Dehradun Branch

JOB Responsibilities

. Entrusted with the responsibility to manage a wide distributorship for

Videocon Home appliance in Bareilly and Kumaun belt around U.P. territory

for expanding market reach for company products so as to achieve 30%

market share for Videocon Washing Machine and 25% in refrigerator.

. Managed a wide distributorship & handling a team.

. Network Expansion & penetration

. Sales & collection target achievement of team members and for Branch.

. Manage Distributors/Direct dealer's accounts reconcillation,No dues,and

schemes in coordination with accounts team.

. Product placement and promotional activity i.e. Dealer meet,Free service

camp.

. Address service related issues in coordination with service team.

. Launch of new products

. Appointment /Motivation of sales team.

Key Achievements Successful in achieving the highest revenue Growth 5.5 cr

In H.A. with the highest market share of 35% in Washing Machine category.

. Appointed 10 Distributors' and 5 direct dealers .

. Recognized as Fast Tracker award for financial year 2004-05

. Awarded as Star Performer in 2005-06.

. Many Recognition letter from HR & V.P.SALES

Super cassettes Industries Ltd

Area Sales Executive (UP) Sept 2000- .Aug 2004

Job Responsibilities

. Handled the Distributor for Haryana & UP with clear focus on expansion

of distributor for CTV &DVD Player and Music system distribution in the

assigned territory

. Managed Sales & collection monthly by dealer and distributor visits.

. Explored new markets and potential Distributors for the organization.

. Handled various issues of the channel partners pertaining to Sales,

Monthly Commissions, Customer Care and Collections & Service

Key Achievements

. Recipient of the best Sales Executive award in the month of in 2002 &

2004.

Kirloskar Oil Engines Ltd

Sales Officer (Mar 98-sept 2000)

Company Profile- Incorporated in 1946, Kirloskar Oil Engines Limited (KOEL)

is a part of the Kirloskar Group. It is one of the leading and largest

manufacturers of diesel engines ranging in capacity from 4 hp to 800 hp

Job Responsibilities

. . Distinguished efforts towards managing the sales of Diesel Engines in

the assigned territory of Faizabad, Gonda, Bahraich, Balrampur, Kheri

districts & reporting to the Area Manager/Zonal Manager for the same.

. Effectively handled the various brand building & market support

activities such as C.C.C., C, G. T, & different types of Melas etc.

Achievements

From Field sales Officer to Sales Officer-Grade-2 nd after excellent

performance in sales target.

Commenced career with M/s Orissa Lamps Ltd. as Sales Representative from

Sep'97-Feb'98.

Demonstrated excellence in launching Rashmi Products (lightning products)

in the assigned territory of Western U.P.

PROFESSIONAL

DEVELOPMENT

EDUCATION

. MBA : Madurai Kamraj University (specialization in Sales & Marketing)

in 2001.

. BA : Luck now University in 1993

PERSONAL PARTICULARS

. Date of Birth : 24 th July 1971

. Material Status ; Married

. Languages Known : English Hindi

. Permanent Address: 105/198,Phool Bagh,Lucknow

. Contact Number : 818-***-****

. E-mail id : acfmfo@r.postjobfree.com

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