DANIEL ARROYO

acfkyt@r.postjobfree.com

253-***-****

Summary: Exceptional marketing professional, with a Fortune 500 company, experienced in marketing

strategy, web content development, campaign strategies and market research. Strategic thinker with the

ability to solve challenging business issues while meeting the demands of the organization and customer.

Tenacious with a proven track record of fostering and developing cross functional and cross

organizational teams to deliver exceptional results to both partners and organization.

Web Marketing Market Research Field Marketing

Campaign Strategy Vendor Management Cross functional team mgmt.

Public Speaking/Presentation Skills Tele Sales/Marketing Partner/Channel Marketing

Professional Experience:

Microsoft Corporation Redmond, WA 2005 – Present

Sr. Marketing Manager, Pipeline Engines, US CMO 2011 - Present

Manage our unmanaged Partner Tele Channel and Event Tele-Registration teams within the US

Subsidiary using our tele sales/marketing capabilities. This includes partner readiness for competency

attainment at the Gold a Silver level, managing a sales book of business for our Cloud Business Desk and

Learning partners, to driving higher utilization of Microsoft products through our Partner Relationship

Marketing (PRM) engine. This also includes driving event registration for our National Technology

Roadmap Series and MEC Events.

• Drove Silver and Gold competency attainment for over 2 years with YoY scorecard at over 100%

of goal.

• Converted the usage of Ready to Go Marketing assets, digital assets, YoY by over 45%.

• Created a framework that gathered partner insights, both anecdotal and quantifiable for every

conversation had with partners. This insight is used by our leadership team to shape overall GTM

partner strategy.

• Help develop CRM dashboard for tracking several outbound tele motions for both to partner and

to customer campaigns.

• Using tele registration capability, drove a $100M pipeline for CAS and CTM customers.

• Reduced bad data rates by 86% saving $100K.

• Engaged with partners to spearhead the App Builder programs to have developers build

applications on our platform that supported both Windows 8, Windows Surface and Windows

Phone 8.

• Drove MAPS Subscription to over 1,600 in 60 days with a conversion rate of 35%.

• Exceeded annual MCC events goal of over 5,000 and set a new registration record in in June with

over 569 event registrations,

• Drove Event registration to over 40 MEC Tertiary and MEC Scaled Events.

Worldwide Strategic Alliance Manager, WW OEM, Microsoft Corporation 2008 - 2010

Manage the strategic relationship with key platform partners. Accounts included, Advance Micro Devices,

NVIDIA and VIA Technologies. Responsibilities included executive engagement, developing design wins

and design in, product roadmap alignment and management of sales pipeline.

1

DANIEL ARROYO

acfkyt@r.postjobfree.com

253-***-****

• Developed business plans for partners that drove the adoption of Microsoft core products on their

solutions that achieved 18+ % growth year over year.

• Designed programs that grew market share for both organizations. These programs grew the Total

Addressable Market by double digits in developed and developing countries.

• Led sales and marketing efforts with partners and internal key stakeholders to reduce escalations

and dramatically improved Customer and Partner Experience by more than 3 points.

• Managed executive engagement of partners on monthly, quarterly and annual bases. These

meetings ensure alignment with both companies’ product roadmaps and strategies.

• Created marketing strategies that aligned partner roadmaps, and products to key Microsoft

product launches, resulting in a 25% increase of PC sales and a 33% increase of Server sales.

Sr. Industry Marketing Manager WWPS, Microsoft Corporation 2005 – 2008

Established the worldwide government and healthcare marketing team for the WW Public Sector

business. This included marketing plans, branding, and Public Sector strategies. These strategies included

the government industry, plus 7 verticals within government and improved our presence as a thought

leader and innovator to government elites worldwide.

• Drove the worldwide adoption of the Government and Health industries key messages and value

propositions, for our Industry Priority Solution Areas.

• Responsible for leading and providing prescriptive guidance to the government and health

industry marketing community that ensured alignment of objectives and the ROI.

• Managed and provided guidance on breadth and depth campaigns for Small and Mid-sized

businesses which increased our share to from 18% to over 30% Year over Year.

• Drove the first Defense Leaders Forum with NATO HQ, and the BBC. This event exceeded all

success metrics, came in well under budget by over $100K.

Intermec Technologies, Everett WA 2001 -2005

Sr. Manager, Global Creative Services, Intermec Technologies

Senior Marketing Manager leading a team of marketing professionals responsible for demand generation

that supported our supply chain business worldwide. Intermec is a Fortune 500 company and the leader in

Automated Identification and Data Collection and the RFID technologies and serves 70% of the Fortune

1000 with business automation solutions.

• Managed and mentored a marketing team with an annual budget of over $3 million that set the

pace for marketing and sales excellence, demand generation, and sales and customer satisfaction.

• Developed demand generation programs that increased our lead acquisition by over 180% from

2001 to 2004.

• Reduced the average cost of leads acquired from $200 to $95 per lead in 12 months. This was

accomplished by building an integrated digital marketing program.

• Drove web programs that increased web presence by over 200% utilized portals and content

syndication sites to “push” our content to decision makers and decision influencers.

• Delivered comprehensive marketing plans that aligned with our strategic goals. Each action item

had measurable Key Performance indicators and improved our ROI by over 10%.

Manager, Marketing Communications, Bidpath Corporation, Seattle, WA 2000 - 2001

2

DANIEL ARROYO

acfkyt@r.postjobfree.com

253-***-****

Lead Marketing Communications Manager responsible for driving the adoption of Bidpath’s on-line

auction software. Increased leads acquisition by over 24% through aggressive demand generation

programs. Drove and Improved presence and brand identity into the B2B auction marketplace.

• Programs managed achieved a 24% response rate through telemarketing activities designed to

introduce auction companies to on-line auction solutions.

• Achieved 10%+, highly qualified leads using both e-marketing and direct marketing programs.

• Improved return on marketing investment for every marketing dollar spent on demand generation.

This was achieved by building a marketing program that leveraged components from each

marketing activity.

Account Supervisor, Babcock & Jenkins, Beaverton, OR 1999 – 2000

Account Supervisor delivering direct marketing solutions to high-tech and traditional brick and mortar

companies. Developed direct marketing strategies that exceeded clients expectations and managed

account team that developed and created integrated marketing programs. These programs generated

qualified leads for each client in excess of 10%.

Education

B.Sc., University of the State of New York

Kellogg School of Marketing – Executive Program

Awards/Achievements

Top Sub Award US FY 13

Windows 8 launch award - 2012

OEM AAA best sub award quarterly - 2012

Share Builder award – MCC 2011

Microsoft Gold Star Award 2007 – Worldwide Public Sector

Sales and Marketing Service Group Readiness award – Nov 2007

Worldwide Public Sector Marketing Excellence Award – December 2006

Certificate of Appreciation Windows Vista Launch Team – Nov 2006

Served in the United States Army

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