Brigitte Atta-Poku

** *** **. ( Valley Stream ( NY 11580 347-***-**** (

acfkwu@r.postjobfree.com

OBJECTIVE

To secure a position which utilizes my technology, online marketing,

project management and account management skills that will allow me to

secure a project management director position within a stimulating work

environment.

EDUCATION

St. John's University

B.S., Computer Science, July 2003

Nassau Community College

A.S., Computer Information Systems, May 2000

EXPERIENCE

Project Manager

01/11 - Current Springer Science + Business Media New York, NY

> Develop new web functionalities and provide new technical features while

working in an Agile environment

> Develop and manage relationships with external vendors and internal

development teams to develop strategic marketing plans and manage the

implementation

> Assist with writing and approving technical specifications, software

development

> Quality assurance testing of new software, campaigns and web

functionalities

> Manage and implement global product managers to initiate online marketing, mobile and email campaigns and support efforts across teams

> Provide support assistance to product managers with the use of a

proprietary content management system

> Provide quality assurance of website content regarding site structure,

navigation and copy

> Define and manage project scope, schedules, goals and deliverables that

support business goals in collaboration with developers and stake holders

> Managing resources and budgets

> Evaluate and improve web usability to increase conversion rates e-content

downloads, book sales and making use of web usage and sales statistic

using

> Up to date with the latest online trends and transferring solutions in a

publisher environment

> Observe ongoing global market performance and develop innovative projects

to satisfy business needs and manage teams for campaign execution

> Trained new hires and provide support for colleagues utilizing our

Content Management System

> Manage & maintain content using Content Management Systems: Coremedia,

Content Management System (CMA) and Newsletter Tool

Interactive Project Manager

04/08 - 01/11 Acxiom Corporation New York, NY

> Directed and monitored project implementation from beginning to end

together with client project managers and maintain interactive projects

such as websites, micro sites, social media campaigns, banners and email

for various clients including Sprint, Rite Aid, American Automotive

Association, Gerber Life Insurance, Advanta Bank Corporation, Marriott

and Comcast

> Developed and improved executive level relationships with clients and

promote satisfaction through progress reports, client interaction as well

as engage in strategic planning, trouble shooting account complications

and assuring clients are satisfied.

> Defined project scopes, goals and deliverables that support business

goals in collaboration with developers and stake holders

> Developed project plans and associated communications and project

schedules

> Met and exceeded revenue run rate and incremental growth targets,

profitability targets and goals.

> Determined avenues for account growth and profitability acceleration

including new business, up-sell and cross-sell opportunities

> Facilitated contract renewal process for clients

> Facilitated client quarterly business review sessions

> Facilitated volume management process resulting accurate volume

forecasting leading to increase accuracy in revenue forecasting for the

month, quarter and year

Project Manager

05/07 - 04/08 Did-It Search Marketing Long Island, NY

> Developed Strategic Online Marketing campaigns for clients including

Corell. All Star Directories, Pet Care, Steiner Sports, Gucci, Nine West,

Brookstone, Chase, Chanel Rodale Inc. and Coach.

> Daily monitor campaign performance, optimization recommending or making

adjustments to clients target metrics (CPO, ROI) to achieve desired

results.

> Managed bid optimization (maximum value per advertising campaign) for

each client.

> Assisted Account Directors to develop timelines, budgeting and

projections for clients.

> Reviewed power terms for market competition, noting any new competition

or existing competitor creative/positive changes.

Channel Manager

10/05 - 04/07 JumpTV New York, NY

> Managed 16 channel partnerships with media companies from Africa and the

Caribbean.

> Solicited and managed affiliate partner relationships on and offline to

drive subscriber growth.

> Overseen product management from contract execution to pricing, to IPTV

Stream launch.

> Created monthly email marketing newsletters in HTML to drive subscriber

and revenue growth.

> Developed and executed targeted online and off-line advertising and

marketing campaigns with a focus on quantitative measurement of ROI.

> Managed Pay-per-click (PPC) efforts for my products including use of

Google ad words.

> Analyzed search engine rankings and improve results of Search Engine

Optimization (SEO) efforts for my products.

> Researched niche marketing opportunities and performing

behavioral analysis.

> Sales support, public relations and strategic planning.

> Launched a new region for JumpTV in Africa with 15 channels and over 100%

month over month subscriber growth.

Network Support Engineer

08/04 - 06/05 MSNBC Secaucus, NJ

> Provided support for MSNBC users including troubleshooting connectivity

problems, hardware failures, and other technical issues.

> Setup and support IBM desktops and laptops running Windows XP.

> Installed and support HP Servers and Dell servers running Windows

2000.

> Installed remote access client software on laptops and

provided end-user support.

> Network installations, configuration, troubleshooting

and Backing up data using Backup Exec.

> Supported Windows 2000, XP, Avid iNews, MS Office Products, Internet

Browsers, Citrix, Norton Antivirus, SMS client, Norton Ghost

applications.

Regional Research Analyst

02/04 to 08/04 General Motors Purchase, NY

> Built and maintained dealer ranking report on key metrics.

> Maintained and published APM/AVM/FOM monthly and historical sales

reports.

> Developed and maintained progress reports on key regional

programs/promotions.

> Analyzed effectiveness of regional programs/promotions at

conclusion.

> Identified key regional sales trends using readily available data.

> Identified business growth opportunities with key dealers utilizing

established benchmarks.

> Developed and maintained dealer profile database and sales

presentations.

Marketing Assistant (Internship)

07/03 to 02/04 Atlantic Records New York, NY

> Supported Vice President as well as manager.

> Coordinated travel arrangements.

> Managed high volume calendars.

> Maintained and completed monthly travel and expense reports.

> Mailing promotional materials, CD's and press kits.

> Sending and responding to emails and faxes.

> Researched marketing targets and concepts.

New Media Assistant (Internship)

01/03 to 07/03 Atlantic Records New York, NY

> Tracked artist promotions online.

> Conducted interviews in person as well as over the phone.

> Sending and responding to emails and faxes.

> Solicit and managed affiliate websites for marketing and promotion

plans.

> Managed contest winners.

> Maintained artist online street teams.

> Formatted HTML text for display on artist web pages.

> Sized digital artist imagery for placement on the Atlantic website.

> Took screenshots of artist placement on websites for company wide

distribution.

> Assisted in encoding digital audio and video streams for the

Atlantic artist website.

> Maintained network of digital artist assets for distribution to

promotional partners.

COMPUTER SKILLS

Server Software: Microsoft Exchange 5.5, 2000, and 2003, SQL

Server 7.0 and 2000, Windows Terminal Services,

Microsoft Operations Manager, and SNMP network

monitoring platform.

Hardware: IBM, Macintosh, Dell Desktops, HP Network Printers, Dell and IBM

Laptops

Software & Applications:

Microsoft Outlook, Office, Access, Power Point, Word, Excel, Project,

Visual Basic, HTML, XML, API calls, Photoshop, Avid

iNews, Citrix, VPN, GPMS, PLSQL, Base camp, Jira,

Trello Coremedia, Coremetrics

Operating Systems: Windows Server 2003, 2000 and NT 4.0 Servers, Windows

XP, and Macintosh OS X.

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