Russell Hampel

**** ***** **** ******

Oviedo, FL 32765

C 631-***-**** acfkel@r.postjobfree.com

Flawless Project Management * Competitive & Trend analysis * The RIGHT

products and services * Operational Insight * Significant increase in Sales

* Maximum Marketing ROI * Bottom line results * Cross Functional Team

Leadership

Vice President: Operations / Marketing / New Product Development

INERGETICS, Newark, NJ (Martha Stewart Essentials, Surgex, Bikini Ready

$1.5M) 2012 - Present

Directing companywide Promotional, Operational and Supply Chain

activities. Contract Manufacturing, Project and Process Management,

Promotional Analysis, Financial Analysis, Logistics and Warehousing.

* Managed the roll out and Campaigns of 25 New Mass Market Products

* Successfully launched 7,000 store Walgreen's initiative for Martha

Stewart Essentials

Senior Project Manager: Marketing

COUNTRY LIFE VITAMINS, Hauppauge, NY (VMS, Sports Nutrition, $47M)

2010 - 2012

Product Innovation, Marketing Strategies, Brand Development,

Forecasting, Project Management

* Maximized the success of Promotions & Products: Product Value

Propositions, Ideation meetings, Hurdle analyses, Fact based

forecasts, and Executive reviews

* Directed Cross-functional teams, maximizing communication,

minimizing delays

* Launched 17 new products ($2M Incremental sales) on time, on

budget!s

Senior Marketing Manager: Snacks, Non-Dairy, Vegetarian Products

HAIN CELESTIAL GROUP Melville, NY (Natural & Organic Foods)

2007 - 2010

Marketing and Program Leader for Hain's two largest divisions: Snacks

($105M) and Non Dairy ($101M); Terra Chips, Garden of Eatin, and Soy

Dream. Channels: Grocery & Food Service

* Increased New Product Sales $3M by creating cross functional teams,

critical path timetables, status meetings, and new selling materials.

Improved speed-to-market by 20%

* Propelled the launch of 47 New Products by leading cross-functional

new product teams and analyzing market trends (POS, Nielsen, SPINS,

IRI data)

* Improved division P&L $500K by trimming SKU's by 4%, optimizing

existing product margins and eliminating or revising underperforming

SKU's.

* Maximized Profit / Minimized cannibalization from new products by

establishing brand strategy. Created "Reason for being" documents

and trend based forecasts.

Senior Project Manager / Senior Brand Manager

NATURE'S BOUNTY Ronkonkoma, NY (Sports Nutrition, Vitamins)

2004 - 2007

Marketing and Program Leader for Sports Nutrition (Met-Rx & Pure Protein)

and Retail Units (Vitamin World & Puritan's Pride Catalog); Trade shows;

Two reports

* Increased new product pipeline by 75% by analyzing industry trends

and reviewing competitive introductions to the market.

* Improved new product Speed-to-market by 50% by establishing and

directing cross-functional new product teams and creating critical

path timetables.

* Reduced costs by $500K by standardizing display components for

economies of scale and developing economical packaging / sales

materials.

Director of Program Management

DEL PHARMACEUTICALS, Uniondale, NY (Pharmaceuticals, Cosmetics)

1998 - 2004

Directed new product launches and marketing programs for all brands

(Sally Hanson, Orajel and Lacrosse); Including FDA Regulated OTC

products. Staff of four program managers

* Improved promotion on-time percentage from 45% to 95% by revising

the existing Program Management system to include product flow, task

owners and hand-offs. Sale cancellations were reduced by $1.7M.

* Avoided $300K in write-offs by innovating and implementing a virtual

inventory system to recover and repurpose unused point of sale

materials & packaging.

EDUCATION / Other

MBA - Finance / Marketing - Adelphi University, Garden City, NY

BS - Accounting / Finance - C.W. Post College, Brookville, NY

Co-founder of the I Care Bar: a product that helps feed the hungry

2008-2010

Board of Education Trustee: Shoreham Wading River School District 6

Years

School Board Audit Committee Chair 2000 - Present

Lifelong Community Volunteer

Results Driven High Energy Leader, Passionate about Teamwork and

Success

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