Connie Celaya

**** ****** **** *****, ** Habra, California

Telephone: 562-***-**** Email: acfibj@r.postjobfree.com

Executive Summary

Dynamic 15-year sales career, reflecting record-breaking performance in the business to business Internet

Advertising and Marketing Industry. Proven track record of leading profitable campaigns and exceeding competitive

sales-goals. Remain on the cutting-edge by driving new business through key accounts, establish strategic partnerships

and a disciplined work ethic to increase channel revenue.

Multi Award Winner ● Branch Sales Manager ● Key Account Sales● Seminar Key Note Speaker

Consultative & Solution Sales ● Contract Negotiations ● Networking & Relationship Building

Sales Management / Business Development Qualifications

● Branch Sales Manager ● Key Account Executive ● Strategic and Market Planning

● Forecasting/Prospecting ● Profit/Loss Management ● Budgeting & Expense Control

● Needs Analysis, Presentations ● Contract/ Price Negotiation ● Social Media & Blog Specialist

● SEM/SEO, Website & Online Advertising Specialist

Professional Experience:

TruGreen Landcare, Santa Ana, California 09/2013 – 12/2013

Branch Manager – Business Development, North Orange County

Marketed and sold Commercial Landscaping Projects to top tier industries such as hotel resorts, hospitals, large HOA’s, property management firms, apartment complexes and select network associations.

Hire, train and manage a sales team for the Orange County territory. Build/maintain my own book of business. Gain market position by developing strategic business relationships, cultivate existing partnerships and close/retain contracts. Key Presenter at client/board/association meetings, industry exhibits, trade shows and conferences. Cultivate client relationships through continuous follow up and solve client inquiries.

Managed a team of 4 Account Executives – Provided field training, assisted in negotiations and closing accounts

Maintain a short and long term business development plan for a team of 4 Sales Executives monthly

Facilitate weekly sales calls – Review forecast for the week/month and assess sales strategies for the month

Annual new sales & proposal goals of $5m new contracts / $25m new contract proposals quarterly

Report directly to Vice President of Sales – West Coast

LexisNexis, Los Angeles, California 04/2012 – 01/2013

Law Firm Marketing Specialist, Client Development / Team Lead

Consult with small and medium sized law firms to develop online marketing programs for client development. Successfully increased new business sales and account retention through relationship building, cold calling and program recommendations. Products sold include: Lawyers.com, Websites, SEO, SEM, Pay-Per-Click, Social Media Campaigns and Lead Booster (lead purchase program).

Team Lead for 8 sales representatives – Held weekly conference calls to review pipeline management, revenue forecasting and product training. Assisted reps with new sales negotiations and closing

Nov 2012 Achieved 100k Elite Club Member Award. First time in company history a rookie has won

135% Annual Objective - Accomplished in 8 months

Designed and taught Marketing Seminars for prospective clients and bar associations

Professional Experience Continued

Seminars were made a mandatory part of prospecting as a result of my success

Created a profit and loss spreadsheet to track seminar cost-effectiveness, consequently, was the implemented Seminar Profit & Loss Template region-wide

Created/marketed blog and website; conniecelaya.com & lawfirmmarketingwithconniecelaya.blogspot.com

Adventure Boot Camp Women’s Fitness, La Habra, California 03/2010 – 01/2012

Owner

Started and developed a successful outdoor fitness business. Created marketing materials, advertising campaigns and referral incentive programs that produced new clients and brand awareness. Conceptualized a 4 week blueprint of what each client would experience and achieve by participating. Dissolution of business took place in 2012

● Negotiated, via service-trade, Title Sponsor for the City of La Habra’s Annual 5k/10k Run/Walk

● Designed a fundraising program for the Whittier Little League to increase client base and profits

● Authored an e-book titled; BCM Drill Book which included boot camp workouts and training manual

AT&T Advertising Solutions, Los Angeles, California 01/2001 – 12/2009 Advertising Sales Executive II

Advise small to medium size businesses on yellow pages print and Internet marketing products (websites, SEO, SEM, Pay-Per-Click and YP.com). Maintain and increase existing revenue and developed new business.

Print Sales Canvas Winner Internet New Business Annual Sales Winner

● 2007 110% Alhambra Canvas ● 2009 153.0% Annual objective

● 2006 Northeastern Independent Territory ● 2008 187.2% Annual Objective

● 2006 176% New Business Sales ● 2006 134.5% Annual Objective

● 2005 & 2004 Pasadena Book Winner ● 2005 159.3% Annual Objective

● 2004 178.3% Annual Objective

Verizon Directories, Los Alamitos, California 3/1999 – 01/2001 Telephone Advertising Sales Representative

● 2000 Los Angeles Canvas Winner 659% ● Hispanic Market Initiative Team Winner

● 2001 Quality Improvement Team Winner – Color Process Initiative

Education, Certifications & Development:

Education / Certifications

● University of La Verne, Degree Earned: August 2006, Business Administration

● Certified Social Media Manager ● Google AdWords Certified ● Yahoo! Certified

Development

● Certified Business Coach, Spencer Institute

● Certified Life Strategies Coach, Spencer Institute

● The 7 Principles of Public Speaking, PR Professional Institute

● Certified Solution Selling Training, Sales Performance International

Internet / Software Skills & Experience

● Salesforce / Seibel – CRM ● PPC Management Liaison ● Personal Blog Management/Writer

Reference & Salary History

Professional references and salary history provided upon request

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