Lynn Head

**** *** ******

Roeland Park, KS *****

acfiac@r.postjobfree.com

816-***-****

EXPERIENCE

****-*******, ****** ******

The University of Kansas Cancer Center

Developed integrated marketing campaigns including direct mail, outdoor media, website content, print

advertisements and email blasts increasing physician referrals to the cancer center 300% quarterly.

Created annual reports, physician directories, website content, patient brochures and physician fact

sheets after comparative analysis of communications from national competitors.

Managed projects to deadlines and budgets ensuring brand consistency using AP and internal style

guidelines.

2009-2011, Marketing Director

Affinity Biotech, Inc.

Assisted in increasing revenue 900% by assisting in restructuring to a national specialty pharmacy by

spearheading regulatory compliance, sales and marketing initiatives.

Negotiated resolutions with state Medicaid programs recovering more than $1.5 million in back

reimbursements.

Managed sales team and comprehensive marketing events in 28 states.

Oversaw vendor, government and private insurance payer relations.

1999-2009, Marketing Director

TekAd Marketing Communications

Created and managed integrated marketing campaigns by providing technical and advertising

copywriting, design, photography, videography and website development for clients in the import/export

and chemical manufacturing industries.

Played a key role in taking one basic manufacturer to top supplier in concrete construction chemicals

nationwide by providing technical writing for all print and web content and customizing it for their 1,700

distributors.

1997-1999, Marketing Director

Wolf Photography

Increased revenue 200% each year.

Directed marketing initiatives to corporate and advertising agencies, including direct mail development,

sales presentations, video/photography productions and website development.

Procured candidate for company buy-out.

1994-1997, Vice-President

Express One of KC

Managed Kansas City office overseeing all departments.

Increased customer base by 150% each year by delivering dynamic sales presentations.

Oversaw partnership relations with DHL Worldwide Express.

EDUCATION

B.S.E., University of Kansas, Lawrence, Kansas

Post-graduate work from University of Kansas, University of Missouri at Kansas City and Ottawa University

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