Sandra Witman

**** ***** ***** **

Bernville, PA 19506

Residence: 610-***-****

Cell 717-***-****

E-mail: acfhw8@r.postjobfree.com

PROFILE

Sales…Marketing…Account Management

Senior account manager with direct client interface and the ability to create client loyalty

above and beyond the sales relationship. Dedicated to providing high quality service and

performance within an exceptional company. Strong background encompassing

restaurant ownership and operation, sales, distribution, marketing, merchandising, and

staff motivation.

EXPERIENCE

SKW Consulting 2005 – Present

Restaurant & Foodservice Consulting

Consultant to independent & multi concept operators in the Central PA and North

Carolina/ South Carolina regions, specializing in start-ups and streamlining existing

operations

Reinhart Foodservice October 2013- August 2014

Business Consulting Manager

US Foodservice, Allentown, PA 2007 –September 2013

Business Consulting Manager

Work with our sales people, management team and a broad range of accounts including

independent restaurants, schools, colleges and assisted living facilities. Goals each day

are to assist our existing and potential accounts in creating an environment that will

facilitate growth and show them how to be a successful operator in the current market

conditions. Work closely with our sales team as a coach to help them expand, grow their

revenue and create self confidence in their abilities. Involved in all activities related to

accounts including planning sales meetings, food shows and office visits.

Sysco of Central PA., Harrisburg, PA 1997-2005

Director of Business Development 2003-2005

Responsible for conceptualizing and organizing new department within company that is

charged with developing relationships and growing business with new and top level

existing accounts. This group consisted of category specialists and corporate chefs.

Duties include organizing customer tours, specific account shows, trade show and sales

meeting presentations as well as directing day to day functions of the team. This team

was been responsible for significant sales growth within the company during my tenure.

Sysco Brands Manager 2001-2003

Responsible for the growth and expansion of Sysco brand sales. This included all of our

corporate brands and branded concepts. Efforts produced a significant increase in brand

percentage…resulting in increased revenue for the corporation.

A large part of this position was the opportunity to become very familiar with our

manufacturers and brokers while developing a close working relationship with them.

Sysco Sales Associate 1997- 2001

Expanded customer base in central Pennsylvania area, increasing sales in existing

accounts as well as developing new accounts. Business in these territories grew 30

percent during this period with profitability increasing at a directly corresponding

percentage.

Consistently recognized as a top producer within the company, exceeding sales and

margin goals on a monthly basis.

Assisted customers with creating promotions, developing new menu ideas and in general,

becoming their outside resource person for ideas and motivation.

Susquehanna Valley Country Club, Selinsgrove, PA. 1993-1997

Executive Chef/ Assistant Manager

Working with club manager, created a team that facilitated the streamlining and

expansion of operations within this private club setting.

Duties included revamping of standard menus, expanding outside function base,

developing internal operational systems, special event coordination and staff training

Food and beverage revenue increased 40 percent during this period of time.

Haddon House Foods, Medford, NJ 1988-1993

Sales Manager

Supported existing accounts and had responsibility for new account development in

department and specialty stores as well as supermarket chains.

Introduced new products, presented sales seminars, merchandised in store displays and

participated in national trade shows.

Served as liaison between corporate office and regional sales force, including publishing

of internal newsletter and on-site merchandiser training .

Territory sales increased 35 percent during this period.

Simply Scrumptious, Reading, PA 1983-1988

Owner & Operator

Owned and operated restaurant/catering business that focused on corporate and private

clients in the Reading area.

Sales of 1.3 million in final year of operation.

Developed a sales, marketing and support strategy geared to specific client needs; while

at the same time coordinating internal operations.

EDUCATION

Associate Degree, Business Administration, UCSD, San Diego, CA

Dale Carnegie Sales Training Course

Certified Culinary Professional

SELECTED ACHIEVEMENTS

Board of Directors, Les Dames Escoffier, Philadelphia Chapter

Presenter at NASFT seminars and Sales Training seminars

Founding member, Susquehanna Valley Food Professionals

Guest Lecturer, Albright College, HACC and PA. College of Technology

Mentor, Harrisburg Area YWCA Women Who Work program

Mentor, Women to Women program w/ Chamber of Commerce, Berks county

References available upon request

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