RAY BEHARRY

* ***** ***** 917-***-****

Highland Mills, NY acfht0@r.postjobfree.com

VP STRATEGIC CLIENT SERVICES, HEALTHCARE

Senior Marketing, Product Development and Sales Leader who drives revenue, profitability and market growth

across broad product portfolios in highly competitive technology markets. Exceptional at identifying and

successfully launching home run products with award winning creative marketing and new media campaigns. A

change agent with a track record of turning around underperforming businesses, products and teams and making

them the best.

CORE COMPETENCIES: Strategic Marketing Planning/Execution, Product Innovation/Leadership, Public

Relations, B2B/B2C, HCP, DTC, Consumer Marketing Strategy, Branding/Brand Loyalty, SEM, SEO, Digital

Analytics, Online Sales/Advertising (Web, Mobile, Social Media), Marketing Communications, KPIs, Budget

Responsibility, Segmentation, Pricing Models Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per

Thousand (CPM), Real Time Bidding (RTB ), Copywriting, Client Relations, CRM (Salesforce.com, Saleslogix),

Software as a Service (SAAS), Agile/Scrum, HIPAA, FDA, CMS, Reimbursement, MS Office Suite

CAREER ACCOMPLISHMENTS

Increased sales at client accounts 20% YTY in a flat market : Drove a disciplined marketing approach to

deliver superior customer experiences. Leveraged existing client relationships and drove traffic via Integrated

Marketing Campaign: web presence management, SEO/SEM/SMM, radio, print and community outreach.

Increased traffic 350% & sales 12% for a $1B brand in a flat market.: Leveraged market insights to

develop Unique Selling Proposition for Stryker’s knee product portfolio. Developed integrated marketing

campaign with traditional and new media elements. Launched Get Around Knee campaign web, print, TV, radio

ads and iPad app.

Launched 4 new products, exceeding overall sales goal by 180%: Utilized Customer Journey Mapping to

gain insights and create unique marketing campaign to reach Influencers of Users (family members, friends).

Developed brand advocates creating emotional ties to the brand through unique reward program. Reinvented go

to market strategy and created new consumer market segment gaining key market insights from 95% female

customer base.

Drove revenues from $40M to $120M leading all marketing divisions for growth and competitive

conversions: Launched 4 game changing products in record time. Set new standards for product launch, go to

market tactics, and profitability. Earned Outstanding Marketer of the Year Award and Gallup Great Workplace

Award, reserved for top 12 managers in the company.

Developed market research plan to generate $250M in new revenues: Offered actionable insights to deliver

new business strategy via new sales channel and consumer outreach, utilizing traditional and new media

channels, including social media, digital marketing, and influencer campaigns

Grew territory revenues 22% (from $36M to $44M) in flat market : Personally recruited and cultivated 18

President’s Club winners by determining each rep’s personal motivators and tying to sales goals. As a result,

100% of reps were above quota and Earned World Class Sales Leader Award as well as Gallup Great Workplace

Award, reserved for top 12 managers in the company.

Conceived and presented plan for iPad roll out to an 800 person sales force ($1,000,000 budget):

Leveraged knowledge of Agile/Scrum software development methodology to conceive, develop, and launch over

10 iPad apps creating high impact tools for reps to engage customers, comply with regulatory requirements for

control of sales and marketing collateral and reduced paper clutter & costs.

Conceived and launched the first website to sell PCs online. Increased sales from $500M to $1B: Ran an

internal agency and created 2 new brand entities to manage the channel (VARs), Direct high end, Direct mid

tier, and QVC. Partnered with Intel, Microsoft, AMD to deliver product road map that catered to various

channels. Rebranded $200M high end consumer brand and launched into SMB and Enterprise sales. Launched

over 20 new award winning products and services.

RAY BEHARRY PAGE TWO

CAREER ACCOMPLISHMENTS (continued)

Reduced operating costs 20% and increased speed of delivery up to 50%: Conceived and presented plan for

web based back office software systems. Leveraged knowledge of Agile/Scrum software development to launch

software platform to improve efficiency and reduced lost inventory.

PROFESSIONAL EXPERIENCE

INTEGRATED BUSINESS MANAGEMENT, LLC, Hoboken, NJ 2014 Present

Executive Director of Marketing & Digital Brand Strategy

Independent consultant/thought leader/creative strategist providing market research, corporate branding, competitive

differentiation and messaging, developing unique go to market strategies for start ups and small/mid sized

companies in retail, B2B, non profit. Develops brand strategy, and monetizes web/social media. Partner with

multiple agencies to deliver unique, compelling customer experiences that drive revenue.

STRYKER, Mahwah, NJ 2004 –

2014

Group Product Manager/Sales Manager NY Metro

For this $9B Fortune 400 medical technology leader, recruited to launch and revitalize a product portfolio as part of

a turnaround strategy. Quickly promoted to lead 4 product managers. Again promoted to turn around

underperforming NY territory with 22 sales reps. Transformed the position, utilizing marketing strategy &

B2B/B2C tactics to accelerate revenue, share and margin.

OTICON, INC., Somerset, NJ 2002 – 2004

Product/Brand Manager

For this Digital and Wireless Hearing Technology company, created a new business strategy for US product offering

in high volume segment. Led a global cross functional team in new product development and marketing

communications.

GLOBIX CORPORATION/MAIL.COM, New York, NY 2000 – 2002

Senior Product Manager

Recruited by VP Marketing of this Global Internet and Application Services Provider to manage $ 10M budget and

commercialize Hosted Microsoft Exchange SaaS.

QUANTEX MICROSYSTEMS, Somerset, NJ 1995 – 2000

Director of Product Marketing

Recruited by CEO of this multinational computer technology company to lead 16 product managers & engineers for

one division and oversee product management/development for $1B parent. Managed all aspects of upstream and

downstream marketing for mobile, desktop, workstation, server, software, services and peripherals.

EDUCATION

MBA, Marketing, 2005, UNIVERSITY OF PHOENIX, Phoenix, AZ

BS, Exercise Science & Sports Marketing, 1998, RUTGERS UNIVERSITY, New Brunswick, NJ

LEADERSHIP DEVELOPMENT

Certificate in Digital Marketing, 2014, SCPS, NEW YORK UNIVERSITY, New York, NY

Stryker Executive Leadership at Harvard, 2008, HARVARD BUSINESS SCHOOL, Boston, MA

Strategic Marketing Certificate, 2006, KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN

UNIVERSITY, Chicago, IL

COMMUNITY SERVICE

Brand Strategist/Grant Manager, Taproot Foundation, New York, NY

Professional Mentor, TeamUP Program, Rutgers University, New Brunswick, NJ

Co Founder, PartywithPurpose.org, Hoboken, NJ

Firefighter, Public Relations Officer, Woodbury Fire Department, Highland Mills, NY

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