SUMMARY

Lynne d An astute digital and social media strategist who has led cross-functional teams to

develop creative consumer content and community experiences both online and

Johnson mobile for popular media brands like Vibe, Spin, and Fast Company, as well as

for a range of B2C and B2B clients.

850 Jennings St. #1N

EXPERIENCE

Bronx, NY 10459

Content + Community Consultant, lynnedjohnson.com

New York, NY 2011-2014

646-***-****

acfh18@r.postjobfree.com

Guided brands (and agencies) in digital and social strategy to develop

communications and content strategies to increase brand awareness and

influence purchase intent.

Twitter @lynneluvah

Linkedin Accomplishments

linkedin.com/in/lynnedjohnson ● Provided insight and creative concept for a community and content

Blog lynnedjohnson.com/diary

platform that won a client a new business pitch

Slideshare

● Developed a blog strategy that improved a client’s overall website traffic,

slideshare.net/lynneluvah

social media referrals, inquiries, and intellectual property downloads

Clients: 4Info, Buzzr, Heartbeat Ideas, Rubinson Partners, Social People,

Spotify, TagMan, TrekkSoft, WeAreSocial, Whispr Group

Director Digital & Social Media Strategies, Waggener Edstrom

New York, NY 2012-2013

Provided strategy and guidance to current digital projects and created

opportunities for organic growth with current clients, as well as worked on new

business pitches and RFPs, with a focus on insights, planning, strategy, and

execution.

Accomplishments

● Lead team to build successful event strategy launch of tech startups

Mozido and FOMO Sonar via Twitter

● Successfully sold in recommendations to clients based on industry,

competitive and customer research and insights

● Developed and launched internal social media trainings for staff

Clients: 3M, Data Direct Networks, FOMO Sonar, Honeywell, Infosys, L’Oreal

WOW, Microsoft, Progress Software

Senior Social Media Strategist, R/GA

New York, NY 2010-2011

Provided conceptual and strategic direction for community management, social

platform creation, and integrated marketing campaigns to internal teams and

clients.

Accomplishments

● Architected effective conversation strategies for digital campaigns with

creatives, technologists, and designers across various community

platforms and mobile apps

Clients: Converse, MasterCard, Pfizer, Lancome, L’Oreal Luxury, L’Oreal Paris,

Nike

SVP Social Media, Advertising Research Foundation

New York, NY 2009-2010

Responsible for content, brand and social media development and strategy for

the organization.

Accomplishments

● Built the ARF’s social graph to 3X what it was when I was initially hired

● Developed thought leadership platform and community interaction

around events that increased buzz and generated new members and

event attendees

● Planned revenue-generating events, such as social media workshops,

webinars, and bootcamps

Director Social Media, FastCompany.com

New York, NY 2006-2009

Responsible for overall content and community functionality and strategy, which

included strategies for audience development and communication through various

social networking sites. Initially hired as Senior Editor 2006, promoted to Senior

Editor and Community Director 2007, and then Director of Social Media.

Accomplishments

● Launched and maintained expert bloggers network of over 60 high-

profile thought leaders from various industries

● Developed roadmap with developers and designers for the launch of

FastCompany.com as a full, interactive Drupal community site

General Manager, New Media, Vibe/Spin Ventures

New York, NY 2002-2006

Managed day-to-day marketing, editorial, production, and sales operations, as

well as all business development and affiliate relationships; and sales, marketing,

and content synergy with magazines. Created strategic integration of music-

related events, print and other company properties into Web and mobile

opportunities. Initially hired as Vibe Online Editor in 2002, promoted to New Media

Manager in 2003 to lead mobile content development for Vibe and Spin

magazines, and then to General Manager in 2004 to profitably grow the digital

business for VIBE, VIBE Vixen, and SPIN.

Accomplishments

● Led team to double both traffic and revenue during my tenure by

developing engaging content and advertising experiences

● Managed team to develop revenue-generating, community-enhanced

apps on mobile handsets across providers

EDUCATION

Metropolitan College of New York, MBA, Media Management

College of Mount Saint Vincent, Advanced Certificate, Multicultural Studies

State University of New York, College at New Paltz, BA, English/Journalism

RECENT SPEAKING ENGAGEMENTS

“The Future of Augmented Reality and Social Media,” Pink Power

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Conference, Atlanta 8/2014

“The Future of Augmented Reality,” Webvisions Portland, 5/2014

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“The Future of Augmented Reality,” Webvisions New York, 4/2014

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