D. JUSTIN GOODERHAM

**** **** ****** *. *********, VA 22204 703-***-****

acfg2j@r.postjobfree.com

CAREER OBJECTIVE

Obtain a challenging position in marketing that allows me to be innovative

and strategic; all in service to meeting company objectives and personal

development goals.

PROFESSIONAL SUMMARY

. Results oriented leader focusing on testing and innovation to drive

revenue and customer count growth

. Lead acquisition team to 10K+ leads per year and $10M+ in new

customer revenue

. Developed strategic online marketing initiatives to help grow SaaS

product over 100%

EDUCATION

Bachelor's Degree- Marketing

Marshall University

WORK EXPERIENCE

Intuit, Inc. San Diego, CA / Arlington, VA

Digital Marketing Manager November 2010 to

Present

. Owner of end to end user experience for selling Professional Tax

Software Online and through Direct Response efforts:

o Strategic planning, budgeting, campaign design, execution, and

analysis of lead gen and revenue driving efforts that drive 10%

YoY growth in revenue and customer count

o Manage online efforts X-functionally across agencies,

developers, marketers, and Senior Leadership stakeholders

o Drive innovation through deep customer empathy, insights and

Lean Testing, resulting in incremental increases across all web

metrics

. Manage efforts from conception to final ROI analysis for Desktop

software and SaaS products across multiple channels

Manage PPC/SEM Agency. Subject matter

expert on Paid Search and SEO.

Oversee Email and Direct Mail efforts and

segmentation

Develop online advertising and media buys

through agencies and media partners

Creative brief development and management

of Design agency

. Routinely present learnings and implications to stakeholders at all

levels including Directors and VP's

. Lead and coordinate brainstorms sessions and customer focus groups to

gain insights on messaging and creative in order to "delight"

customers

. Solid understanding and working knowledge of x-functional groups

(design, dev, analytics, engineering)

Zeta Interactive San Diego, CA

Digital Account Manager March 2009 to November

2010

. Manage all aspects of online marketing initiatives and client

relationships, including:

o Strategic planning and budgeting; ROI and usability studies

o Email marketing strategy, PPC and SEO efforts, social media

o Media planning - buying, branding and creative development, and

ROI analysis

. Manage 12+ Enterprise level clients with $10-15 Million budgets each,

across a wide range of tactics

TurboTax/Intuit Sony Pictures

24 Hour Fitness SuperShuttle

US Airways Neustar

. Successfully propose solutions to clients through cross and up selling

to increase company revenue, while providing solid ROI for clients

. Routinely call on and present to clients, stakeholders, and prospects-

in person

MEA Digital San Diego, CA

Account Executive-Online Strategy November 2007

to January 2009

. Managed all aspects of online marketing initiatives including:

o Strategic planning and budgeting

o Branding and creative concepting process

o Media planning buying and strategy

. Proficient in all online marketing tactics including:

o Pay-Per-Click (SEM/PPC) and Search Engine Optimization (SEO)

o Website Usability and User Interface best practices

o Email Marketing and Web Analytics

. Successfully managed website building and advertising campaigns which

increased

ROI and reinforced brand recognition for national and global brands

including:

o Nickelodeon

o Vistage International

Inter@ctivate Inc. San Diego, CA

Online Project Manager/ Account Executive April

2007 to November 2007

. Project manager for all aspects of Online marketing and advertising

initiatives

. Liaison between client and creative and development teams to

coordinate projects

. Proposed ideas and initiatives and fulfilled client requests for

additions to sites including:

o Increasing traffic to sites via email, banners, PPC, and SEO

campaigns

o Developing micro sites and updating client sites with new copy,

images, and functionality

. Successfully managed creative and development processes for email

marketing campaigns

. Managed budget and ensured client needs and expectations are

continually exceeded on projects

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