E-Mail: acfg0b@r.postjobfree.com Mobile: +91-961*******

www.thesecrethighway.com

Profile Summary

< Management Trainee, Marketing at the Apparel Group, Dubai

< M.B.A. (Marketing & Strategy) from Great Lakes Institute of Management,

Chennai (2012-13)

< Bachelor of Engineering (Computer Science) from Mumbai University

< Experience in engaging with multiple stakeholders both internal and

external to drive marketing activities

< 33 months pre MBA work experience as an Instructional Designer in the e-

Learning domain

< Expertise in identifying Training & Development need of customers to

develop and implement innovative Learning Solutions based on appropriate

Instructional Design Strategies

< Extensive experience in Content Design and Development across both

technical and non-technical domains including Marketing and Sales

< Led effective and seamless engagements with global clients, gained

experience in customer engagement and expectation management

< Experience in owning and operating travel experience sharing website

(www.thesecrethighway.com)

< Certified by Ministry of Micro Small and Medium Enterprises in Digital

Marketing

< Skills: Team/ People Management, proven leadership skills, expert in

cross functional co-ordination, effective communicator, good with

multitasking, attention to details & strong analytical skills with

logical thinking and problem solving abilities, Excellent writing skills

and verbal communication skills

Professional Scan

Apr 2014 onwards

. Free-lance writing assignments

. Conceptualization, planning, design, implementation of self-owned travel

experience sharing website (www.thesecrethighway.com)

Dec 2013 - Mar 2014: Apparel Group, Dubai

Designation: Management Trainee, Marketing

. Managing the production of marketing materials, such as posters, flyers,

newsletters, e-newsletters

. Executing a comprehensive social media strategy focused on high quality

marketing content

. Responsible for all internal marketing communications

. Liaising and networking with a range of stakeholders including customers,

colleagues, graphic designers

. Contributing to development of marketing plans and strategies by

providing various inputs such as timely reports spanning important KPIs,

marketing strategy inputs in team meetings

. Working closely with the creative department and providing marketing

content for the social media platforms

. Assist in the management of the company's e-commerce website,

www.dukanee.com

Past Engagements

LRN Technologies and Content Solutions Instructional

Designer Feb 2009 - Nov 2009

. Worked in the Novo Nordisk project, Ensuring timely delivery of artefacts

through proper planning, scheduling and execution

. Interacted & collaborated with multitude of SMEs across variety of

domains such as Marketing, legal, ethics, and CSR etc. to ensure

technical/functional accuracy of the trainings

. Worked in the production support team, handled and resolved production

support queries

. Created training content for clients such as, Rolls Royce, Pfizer, SAAB,

BAE Systems, Novo Nordisk, and Camelot

. Coordinated with the QA, Research, Design teams to create synergies

leading to high quality product

NIIT Limited Development

Executive Nov 2006 - Oct2008

. Gathered and synthesized training requirements; created trainings for the

Sales, Pre-Sales, and Product Development teams of McAfee, HP and

Microsoft

. Performed requirements analysis, requirements gathering, organized,

prioritized and validated requirements for clients' training needs

. Performed the role of an acting Analyst in the McAfee project

. Undertook knowledge management and process improvement activities,

trained and mentored new team members

. Visualized creative graphics for the training material with the

Communication Design team to deliver innovative, creative and rich e

learning content

. Coordinated with the research, design, edit, production, and QA team to

deliver high quality products

. Worked with cross functional teams to deliver error-free, high quality

and creative products

Education

2013 PGPM (Marketing and Strategy) from Great Lakes Institute of Management,

Chennai, 3.3/4 GPA

2006 B.E (Computer Science), from Mumbai University, 66.06%

Academic Projects

. Intern at The Hindu, Chennai: Working directly with Head of Research for

Business Line on a new initiative

. Intern at MyDeals24X7: Working on Business Development, Lead Generation

and Internet Marketing

. Active Member of Economics Club at Great Lakes

. Empirical Study on 'Destination Branding Through Indian Cinema'

. Consumer Behavior study in the Food and Beverage domain, Paint Industry

and Automobile Industry

. Brand Audit of Titan including detailed study of Brand Image, Positioning

& Personality

. Market Research: Project to identify the factors driving Brand Loyalty in

consumer durables (Nokia)

Extra- curricular Activities

. Involved in Karma Yoga program, learnt about Transformational Leadership

& improving education delivery

. Winner of inter/intra-college robotics and sports events, and English

debate competition at school

. Participated in inter-B School article writing competitions in AY 2012-13

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