BARBARA TRENCHI

*** * ****** ( Coronado, CA *****

619-***-**** ( acffdy@r.postjobfree.com

EVENT MANAGEMENT

Experienced event professional with proven ability to acquire, retain

and delight customers, build marketing partnerships, increase brand

awareness, support sales teams and streamline business processes.

Results-focused leader with success in executing communications for

product launches and producing customer appreciation, educational and

lead-generation events. Exceptional ability to build consensus among

people from diverse backgrounds. Thrives in fun, creative and fast-

paced environments.

CORE COMPETENCIES

( Marketing Communications ( Public Relations

( Sponsorship Development ( Coaching & Training

( Concept Development ( Public Speaking

( Writing & Editing ( Problem-Solving

EMPLOYMENT HISTORY

UNIVERSITY OF SAN DIEGO, San Diego, CA 2013 to 2014

Marketing Services

. Developed direct mail postcards, ads, letters and email messages to

promote continuing education courses. Wrote and edited hundreds of

Web pages for the various programs. Maintained existing email

lists and pulled new lists from CRM system for email blasts.

BT ENTERPRISES - Contracts/Projects 2007 to present

Event Management, Marketing/PR, Merchandising, Research

. Planned and managed Padres game and pre-game events for the San Diego

Vanderbilt Club. Set up and registered participants for accounting

and biotechnology conferences. Served as room monitor for speakers

for a national training conference. Wrote proposals for a

construction management company. Wrote content about home affordable

loans for a real estate Web site. Developed content for Web site for

the Carlton Oaks Golf Resort. Facilitated small group, ran A/V for

music and speakers and promoted an annual conference for Daily

Disciples Ministries. Led culinary and history walking tours on

Coronado.

PHILIPS MEDICAL SYSTEMS, Bothell, WA 2005 to 2006

Marketing Communications Manager - Philips Medical Capital (PMC)

. Managed the complete re-branding and development of 60 customer and

sales rep collateral pieces in 10 months for PMC including a folder,

thank you note, brochure, flyers, finance account manager contact

sheet and posters.

. Managed the content creation and re-branding of the PMC Internet and

intranet sites to comply with Philips worldwide brand standards.

. Managed PMC national sales kickoff meeting in Pennsylvania including

site selection, conference planning, catering, communication,

handouts, presentations, audio visual & computer hook ups and special

events (game night at the Philadelphia 76ers and two offsite dinners).

. Served as American Heart Association Heart Walk Team Captain of top

fund raising team at Philips Medical Systems (out of 21 teams) in

Bothell, WA, 2006 (team raised $9,000)

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THE SEATTLE TIMES, Seattle, WA 2002 to 2005

Client Marketing Manager/Events Manager/Promotions Project Manager

. Developed and managed award-winning newspaper subscriber retention

programs including first-day delivery welcome gift package, second

renewal direct mail reward coupon booklet and See's Candy recurring

credit card promotion for The Seattle Times.

. Managed Seattle Times sponsored events including CityClub, Taste

Washington (largest food & wine event in the Seattle area), WIAA Hall

of Fame Awards Luncheon, Issaquah Chamber of Commerce Luncheon,

Edmonds Public Education Foundation Breakfast, Seattle Art Museum

exhibits, Everett AquaSox sponsorship and the Urban League of

Metropolitan Seattle Golf Tournament.

. Managed content, promotion and contract writers for the Newspapers in

Education programs for The Seattle Times and the Seattle Post-

Intelligencer.

. Newspaper Association of America (NAA) ACME Awards: Excellent -

Season Ticket Promotion; Merit - Day 1 Delivery Gift Pack; Honorable

Mention - See's Candy Recurring Card Promotion, 2003

NEXTEL COMMUNICATIONS, Redmond, WA 2000 to 2001

Marketing Manager - Pacific Northwest

. Developed and managed corporate sponsorship program for Nextel's

Pacific Northwest market while working closely with corporate partners

- Cascade Bicycle Club, The Seattle Marathon, Puget Sound Blood

Center, Rebuilding Together (Christmas in April), MLB All-Star Fan

Fest, and PacWest Racing (CART).

. Rolled out monthly pricing and promotions to Nextel direct sales staff

and dealers. Supported sales efforts by managing collateral and

tradeshow participation.

AT & T WIRELESS SERVICES, Redmond, WA 1998 to 1999

Marketing Project Manager

. Developed collateral and point-of-sale (POS) materials for AT&T

Wireless Services. Managed collateral inventory and distribution of

marketing materials for a Super Bowl Sunday nationwide launch (700

company owned retail stores and over 6,000 dealers) with 98% accuracy

in spite of a sudden northeastern snowstorm.

BOGLE & GATES P.L.L.C., Seattle, WA 1995 to 1997

Marketing Manager

. Built and managed marketing department of three. Developed a new firm

brochure, something they had been trying to do for the previous five

years. Managed responses to request for proposals, advertising,

public relations, collateral, partner announcements and current and

past attorney directories. Re-wrote and standardized resumes for 200

attorneys. Managed events including partner retreat at Semiahmoo, two

U.S./Canadian Bankruptcy attorney retreats in Canada, a national Trial

Lawyers conference, client luncheons featuring well-known Seattle area

politicians and leaders, partner luncheons, holiday party and informal

attorney socials.

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EDUCATION

. Promoters' University Certificate - Sports & Events Council,

Seattle/King County, WA

(6-week training program for community event managers)

. MBA - Marketing - Seattle University, Seattle, WA

. Human Resource Certificate - Seattle University, Seattle, WA

. BA - English - Vanderbilt University, Nashville, TN

COMMUNITY ACTIVITIES & AWARDS

. San Diego Symphony, Volunteer, 2012 - present

. Professional Women's Fellowship, San Diego, 2007- present

. San Diego Bicycle Club, 2006 - present, Ride Leader, Internal

Communications Director, 2006-2007

. San Diego Ski Club, Membership Chair, 2009 - present

. Public Relations Society of America (PRSA), 1994 - 2008; Chair -

Programs, 1998 & 1999;

Co-Chair annual PRSA Scholarship Auction, 1998 - 2002;

Hospitality Committee, National Conference, 1995

1. Toastmasters International, Mun-E-Mentors Club, Everett, WA, 1994 -

2005; Evaluator of the

Year, 2004; Table Topics of the Year, 2002; Toastmaster of

the Year & Evaluator of the Year, 1998; VP - Public Relations,

1998

2. Seattle International Music Festival - Public Relations Intern,

1994; Marketing Committee, 1995

3. Tri-lsland Bicycle Trek (American Lung Association) - Winner's

Circle, 1999 & 2001; Top Fund

Raiser, 1991; Elite $2000 Club, 1988 & 1989

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