AARON ORR

Product Management

acff7s@r.postjobfree.com 385-***-**** Orem, UT linkedin.com/in/aaronorr

Accomplished product management professional. Experienced in bringing to market new

products and improving current product performance tailored specifically to meet the customer

need. Lean product management advocate.

PROFESSIONAL EXPERIENCE:

Product Manager – Mobile Apps

Ancestry.com – Provo, UT

July 2011 to present

Making family history appeal to a broader audience and improving the experience of those

already hooked. Responsible for Ancestry’s mobile apps (iOS and Android) and their role in

Ancestry’s product suite. Daily routine includes conducting product analysis, usability testing,

identify needs/opportunities, writing user stories, creating wireframes, working tightly with

design, development, API, services, marketing, etc. to provide a meaningful experience for

paying subscribers and an experience conducive to new customer acquisition. Experience with

Agile, Scrum, and KanBan development.

Key accomplishments include:

Owning several complex cross-functional projects to make family history a social,

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collaborative, and fun experience.

Played an integral roll in propelling the Ancestry app into the top 25 grossing iTunes

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apps.

PM’d a complete app refresh around iOS 7 and was featured by Apple as best new apps.

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Identified and implemented conversion improvements resulting in an 18% lift in

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conversion.

Steadily increasing conversion through rapid A/B testing and optimization.

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Dramatically increase the apps revenue by launching in-app auto-renewing subscriptions.

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iOS app maintains a 4.5 star customer rating with more than 4.4MM downloads.

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Managing our Android app that was named as Google’s top pick of 2012.

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Tightly integrating with Facebook to provide a fun and lightweight way to start making

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family discoveries.

Managed and launched a privacy and legal features essential to Ancestry’s core product

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to address common privacy questions and concerns.

Product Manager, Assoc.

eInstruction – Scottsdale, AZ

2009 to 2011

Responsible for managing eInstruction’s student response product line a software and hardware

solution comprised of assessment software and handheld remotes to help teachers measure

student comprehension immediately. Reported to director of product management.

Key accomplishments include:

Developed and launched the new CPS™ Spark product which outperformed the initial

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sales volume of sister products.

Headed a large maintenance project to stabilize eInstruction’s core assessment software

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products. This included three maintenance releases and seven service packs over an 18

month period, resulting in a 35% reduction in tech support calls and a significant increase

in sales channel confidence.

Proposed dramatic changes to a virtual student response product and iPhone app based on

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customer observation, tech support trends, sales interviews, win/loss analysis and

competitive research. The project has been approved and currently holds a place on the

roadmap.

Lead multiple successful beta programs which included recruitment of beta participants,

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beta communications, tracking of reported issues, and collaboration with development

and QA.

Wrote PRD for the student response piece of a new product package. This required

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working closely with other product managers to ensure each requirement would work

interdependently.

Lead a product strategy team to research and propose the direction of the student

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response product line over the next 3-5 years.

Corporate Education Liaison

University of Phoenix – Phoenix, AZ

2006 to 2009

Responsible for generating enrollment leads by developing strategic relationships with key

customers and increasing the positive awareness of the University. Responsibility included an

aggressive monthly quota.

Key accomplishments include:

Consistently exceeded expectations and placed among the top 20 performers of over 400

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employees.

Developed many key relationships with customers which resulted in a steady generation

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of quality leads.

Aaron Orr acff7s@r.postjobfree.com 385-***-****

Headed a project to develop a series of professional development workshops which

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opened the door to previously untapped recruitment opportunities.

Effectively facilitated behavioral assessment workshops leading to a high level of trust

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with customers.

Mentored new and seasoned team members.

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KEY SKILLS:

• Product road-mapping • A/B Testing

• Agile product development

• Product ownership • Innovation

• Market and product expertise

• User stories • Problem solving

• Win/loss & competitive analysis

• Usability testing • Customer awareness

• Working with APIs

CERTIFICATIONS:

Pragmatic Marketing Certified

Practical Product Management

EDUCATION:

Master of Arts in Education

Emphasis in training and instructional technology

University of Phoenix, 2009

Bachelor of Science in Business

Emphasis in strategic management and business process

University of Phoenix, 2007

Aaron Orr acff7s@r.postjobfree.com 385-***-****

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