Ry an J Pe t e r s o n

Market i ng Cam paign & Co nt e nt St rat e gy Auto mat io n ROI Anal ys i s

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C: 801-***-****

Su m m ar y

I am an en er g etic, mot iv at ed, an d d r iven p e r son wit h a wid e r an ge o f exp er ien ce. My

r o les h ave in clu d ed var io u s in d u st r ies, in clu d in g: Dir ect an d h igh lev el in t egr at ed

mar k etin g, st r at egic p lan n in g, acco u n t / p r o ject man agemen t, collat er al cr eat io n,

d at a an alys is an d ROI r ep or t in g. Fo cu s an d at ten tio n t o d et ail p r o mot e excellen t

p r o ject execu t io n ; wit h a st r o n g ab ilit y t o p r ob lem so lve u s in g d at a an alys is as w ell

b ot h d ed u ct ive an d q u alit at ive r ea son in g. I b elieve t h at co mmu n icat io n an d

co llab or at io n en h an ce t eamwo r k an d le ad t o t h e u lt imat e su ccess in t h e wo r kp lace .

Flu e n t in r ead in g, wr it in g an d sp eak in g t h e Sp an ish lan gu age.

“ yan w ork s ext rem ely w ell w h en giv en p ro blem s to so lve. He is t h e u lt im ate "t eam

R

p layer" an d w ill alw a ys go t h e ext ra m ile. He is in te lligen t, creat ive an d g reat t o w ork

w it h . Ry an b rin gs a fo cu sed, p ers on ab le ap p ro ach t o m ark et in g.”

- Je n Tel it z As s o c. Di re cto r o f Ma rke ti ng, Op tu m

Ed u c at io n

Uni ve rs i t y o f Ut ah, Davi d Eccle s Schoo l o f Bus in es s

BA o f Bu si n es s, Ma r k e t in g –Cla s s o f 2 0 0 7

Exp e r ie n c e

Market i ng Aut o m at i o n & Co nt e nt Spe ci al i s t at Jane k Pe rfo rm ance

Gro up

Ap r il 2 0 1 4 - Pr es en t

Over all b est p r act ice man age r fo r B2 B mar ket in g an d lead gen er at io n sp ecialist ov er

Mar k et in g au t o mat ion an d CRM t ech n o lo gy, in t egr at io n an d execu tio n .

• Con s tan tly seek in g imp r o vemen t s in camp aign t r ackin g an d ROI an aly sis,

s tr at egic mar k etin g man agemen t, con t en t an d co llat er al p lan n in g, cr eat io n,

an d d ist r ib u tio n .

• Ch an n el mix in clu d es SEM/ SEO, So cial med ia, an d major Digit al/ Dir ect

r e sp on s e camp aign s.

• Lead er s h ip ov er lead man agemen t, s co r in g, n u r t u r in g an d con ten t gat in g

s t ra teg y, as w ell as execu t ive lev el mar ket in g / sales in t egr at io n in it iat ives t o

imp r ove p ip elin e r esu lt s.

Sr. Market i ng Pro ce s s & Pe rfo rm ance Spe ci al i s t at Opt um

Jan u ar y 2 0 1 3 –Ma y 2 0 1 3

• Id en t ify b est p r act ice st an d ar d s for B2 B Healt h car e m ar ket in g camp aign s

u s in g au t o mat io n an d in t egr at io n .

• En su r e t h at camp aign man ager s ar e awar e o f su ch p r act ices an d, mos t

imp or t an t ly, con su lt an d assist in cr eat in g act io n ab le camp aign

o p t imizat ion p lan s u t ilizin g in - d ep t h, p er so n a-bas ed r ep o r tin g an d

a n alyt ically focu sed camp aign r esu lt s in t er p r et at io n .

• Usin g ELOQUA an d sf.co m (amo n g o t h er t oo ls) t o imp lemen t lead n u r t u r e

an d sco r in g p r o gr ams t o fu r t h er align w it h sales an d b et t er lead q u alit y.

Sr. Market i ng Co mm uni cati o n Spe ci al i s t at Opt um Ins i ght

Se p t em b er 2 0 1 1 - Fe b r u ar y 2 0 1 3

• Rep or t in g an d an alyt ics t o en su r e th e ty in g o f r ev en u e t o sp ecific mar k etin g

lead s an d camp aign s execu t ed b y t h e b u sin es s u n it .

• Res p on s ib le fo r m an agin g t h e st r at egy an d lead gen er at io n o f mar k et in g

in itiat iv es su ch as em ail, w eb in ar s, t r ad esh o ws, an d ot h er collat er al.

• Sp ecifically fo cu sed on t h e r es p on s e mech an isms an d d yn amic t r igger

camp aign s wit h in o u r web sit e an d lan d in g p ages, u s in g Omn itu r e an d

Eloq u a t o b et t er u n d er st an d cu st o mer p at t er n s.

• List man agemen t r esp o n sib ilit ies an d cu r r en t clien t en gagemen t. Fin d in g

w ays t o min imize list exh au st io n t h r ou gh t h e u s e of n u r t u r e camp aign s an d

lead sco rin g.

Marke t De vel opm e nt Manager at Opt um Ins ight ( fo rm erl y Ingen ix)

No ve m b e r 2 0 0 9 - Se p t em b e r 2 0 1 1

• Res p on s ib le fo r t h e st r ate gic su p p o r t an d execu t ion o f p r o vid er an d h o sp it al

m ar ket in g camp aign s an d lead gen er at ion effo r t s.

• High vo lu me p r oject ma n agemen t fo r six mar k et in g p lan n in g ma n ager s in

t h e execu tio n o f email, w eb in ar, t r ad esh ow, an d o n lin e mar k etin g

camp aign s.

• List man agemen t r esp o n sib ilit ies in clu d in g in it ial tar get au d ien ce

s egmen t at ion, o p t -o u t an d d at a in teg r ity co n t r ols a n d p r efer en ce cen t er

g u id elin es.

• Task ed wit h p o st -camp aign re p or t in g an d an alyt ics an d sales lead

a ssign men t s.

Int e rnat i onal Market i ng Manage r at 4Life Re s earch

Feb ru a ry 2 0 0 8 - May 2 0 0 9

• Res p on s ib le fo r t h e co n cep t in g, mes sagin g, an d p r oject man agemen t o f all

in ter n atio n al mar k et in g co llat er al an d p r o d u ct lau n ch su p p or t it ems, wh ich

w er e each u n iqu e, b as ed on th e sp ecific r egio n 's cu lt u r al n or ms, et c.

• Man a ged co n cep t in g, cr eat ion an d r elease o f t h e comp an y's 1 6 p age

"Su mmit " magazin e o n a q u ar t er ly b asis fo r 5 co u n t r ies in o ver 9 la n gu ages.

• Ch ar ged wit h t h e su ccessfu l t r an slat ion an d r e-cr eat io n of k ey field s ales

t o o lk it s an d ver b al in st r u ct io n al CD's. Man aged th e r elat io n sh ip s of

t r an s latio n, gr ap h ic d esign, an d r eco r d in g st u d io ven d o r s; as well as vo ice

t alen t acq u isit ion .

Accoun t Manage r at Dat amark

Oct o b e r 2 0 0 5 - Ja nu a ry 2 0 0 8

• Man a ged t h e execu t io n o f var io u s lead ge n er at ion camp aign s in clu d in g

d ire ct mail, e mail, TV an d p r in t, as well as SEO, CP L, CPC an d k eywo r d

m an agemen t .

• An alyzed an d t est ed t h ese camp aign s t o in cr ease ROI an d lead acqu is itio n .

• Res p on s ib le fo r m an agin g t h e flo w o f t h ese camp aign s as t h ey p er t ain ed to

t h e var io u s in t er -o ffice d ep ar t men t s t h at p layed d evelop men t al r oles.

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