Newell W. Anderson, Jr.

917-***-****

Email: acfdxd@r.postjobfree.com

International marketing and business executive/manager with extensive

business & global experience in P&L, strategic planning, marketing/public

relations, branding, merchandising, business development, account

management, and turnarounds and takeovers. Seasoned executive in mergers &

acquisitions, takeovers, crisis management, international business

operations and development. Experienced negotiator and strategist with a

strong and aggressive verse in deal making and problem resolution.

. Increased worldwide distributors from 25 to 250 through strong

negotiations, M&A and international appointments.

. Directed international business development and strategy, marketing,

advertising, sales support, planning and operations of 150 international

employee group and profits of $200 million+.

. Organized and directed cross-functional international market launch teams

achieving annual cost savings exceeding $2-3 million per annum.

. Directed successful acquisitions of Germany, France, Japan, Belgium,

Holland, and Scandinavia international distributors and increased margins

of 28% and sales of 35%.

. 25%+ annual growth rates contributed to total sales volume objective

through business development and negotiated international client

contacts.

. 209% of sales target achieved by developing/revitalizing business in

Europe, Asia/Pacific, Latin America and the Middle East.

. 225% + international sales volume incremental increase accomplished in 2

years.

Results-oriented leader whose aggressive negotiating and deal making

skills, marketing/public relations and domestic & international business

expertise enables realization of common goals through diplomatic

negotiations.

. 50% total market share realized through development of military accounts

and international governmental agencies., United Nations, USAID, World

Bank, IMF, UNA/USA, Pentagon.

. Increased market share from 16% to 24% and achieved #2 sales ranking for

key product lines with highest incremental increase in sales and profits.

. Enhanced market share for key product lines in the most import dominated

area of the country.

Seasoned strategist able to maximize performance through extensive problem-

solving skills, negotiating tactics and strong effective action plans.

Detailed business analysis capable of finding solutions and generating

action.

. Took domestic sales to #1 volume in the country.

. # 1 profit division realized through comprehensive management and

development of clients.

. 131% of target achieved and received #1 leasing and rental market

ranking in the country.

. Turned worst performing district to #1 district in the country in

sales, profits and performance.

Team player and strong communicator with ability to develop excellent

client rapport to enhance action results required with a get the job done

attitude. Excellent problem solver with the ability to make things happen

for required results.

. P & L responsibility for international development. Directed $45

million budget and up to 145 staff.

. Increased international sales volume by 164% and annual earnings of

$200 million.

. Developed and implemented international operations 5 year business plans

and strategies for expanding into 100 international markets with minimal

capital and resource allocations, yielding profits in excess of $400

million.

. Increased worldwide distributors from 25 to 250 through new

appointments, mergers, acquisitions, takeovers and buyouts.

. Divested directed ownership allowing principal with remaining 8%

ownership of $2 billion assets.

Bachelor of Science, Business Finance/Marketing, Advertising/Public

Relations, Magna Cum Laude, Rollins College

Securities Licenses: Series 7, 63, 65 and 24 Principal, Life & Variable

Annuities; New York, Rotary Club of Philadelphia; Area 3 Special Service

Projects Coordinator, Co-Chairman, Membership Committee, Philadelphia

Estate Planning Council, WPA/Corcoran Advisory Board Washington DC, Greater

Washington DC Board of Trade, Chairman; Friend Raiser American Cancer

Society, Board of Directors Planned Lifetime Assistance Network of

Pennsylvania Gotham Network Group Philadelphia Charter member.

Newell W. Anderson, Jr.

Page 2 of 4

PROFESSIONAL EXPERIENCE

Newell Anderson Enterprises - New York, NY

2009 - Present

President & Chief Executive Officer

Caccioppoli-Anderson / Private Marketing Consultants

Principal Partner

. Mergers & Acquisitions, Private Equity, management buy-outs, capital

raises, strategic & equity partners.

. Marketing, strategic & tactical, public relations, branding,

networks.

3Sixty/EHE International - New York, NY

2010 - 2011

Senior Director / Wealth Business Strategy

. Develop comprehensive health, wellness and medical strategies for high

net worth clients of wealth managers.

. Develop, institute and implement marketing strategies and campaigns.

. Oversee the advertising, marketing, merchandising and branding

strategies.

. Work with wealth managers for the benefit of their most valued

clients.

. Enact a 24/7/365 access to medical personnel throughout the country.

. Build a comprehensive health and medical team around clients and their

families.

BDO Seidman LLP

2008 - 2009

Seidman Private Advisors LLC New York, NY

Senior Managing Director/Northeast-MidAtlantic

Senior Manager / BDO

Private Wealth Management

. Develop comprehensive wealth management strategies for high net worth

families.

. Coordinator a team of specialists around the family to deliver the

solutions required.

. Enhance cross-sell relationships with internal partners in Tax, Audit,

Consulting,Valuations, Real Estate and M&A.

. Responsible for east coast operations in wealth management.

. High level client relationship and family service and focus.

. Developed marketing, and branding strategies for east coast.

RBC Wealth Management, Philadelphia, PA

2007 - 2008

RBC Capital Markets

Vice President / Wealth Strategist

Private Wealth Management

. Coordinated the financial affairs of select clients and their families.

Developed and implemented comprehensive wealth management strategies for

high net worth individuals and families.

. Formulated teams of specialists around the $5mm+ and ultra high net

worth clients ($20mm+) based on the needs and goals using wealth

management issues and strategies.

SunTrust Bank, NA Washington DC

2003 - 2007

Vice President / Wealth Strategist

Private Wealth Management

. Developed and implemented comprehensive wealth management strategies on

team approached basis for accredited investors and high net worth

individuals and families.

. Developed marketing, merchandising and branding strategies for wealth

management teams.

. Sourced prospects and clients to appropriate channel to provide

comprehensive based solutions using financial planning as guide. Leading

team to invoke wealth management approaches.

. Formulated, directed and implemented wealth management training for PWM

team and lines of business partners to foster introductions from a wide

variety of sources.

. Directed marketing activities and business plans to achieve directed

goals.

. Family office direction for ultra wealthy with a minimum of $20mm with 56

introductions in 2 years.

. Developed and lead the group into the premier wealth management team in

the organization.

. Initiated and developed extensive relationships with partner groups for

cross-selling introductions as a team.

. Developed commercial, real estate, mortgage and automotive groups for

this purpose through relationship building, training and education.

Extensive cross-sell relationships and quid pro quo introductions.

. Member of the Executive Vice President Committee for development and

execution of Private Wealth Management strategies.

. Revenues of $1.6mm and $2.4mm.

Newell W. Anderson, Jr.

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Mellon Financial Corporation Philadelphia PA

2001 - 2002

The Mellon Private Wealth Management Group

Dreyfus Service Corporation

Vice President / Private Client Advisor

. Responsible for investment and wealth management activity of high net

worth & accredited investors.

. Development of new clients that meet required investment criteria.

. Responsible for generation of revenues of wealth management activities.

. Assets exceeding $200mm and revenues of $2mm+

Joseph Stevens & Company, Investment Banking, Inc. New York, NY

1997 - 2000

Vice President, Investment Banker Investment Management, Private Client

Group

. Private Wall Street Investment Banking Firm - New York City.

. Managed Investment of Private Wealth Management clients network

through market investments, asset and money management.

Smith Barney - Miami FL 1996 - 1996

Financial Consultant

. Starting in a new industry attended comprehensive training in

securities and investments.

. GPM certified to manage portfolios of clients.

Chrysler Corporation Auburn Hills, MI

1981 - 1996

Director, International Development & Business Operations, Chrysler

International Corporation, 1992 - 1996

. P & L responsibility in development of new international business,

sales, and profits of worldwide distributors.

. Implemented and directed 5-year business plans, international fleet

programs, and marketing/merchandising strategies.

. Extensive direction & involvement in mergers and acquisitions and

takeovers with worldwide distributors.

. Developed and implemented product plans, sales support programs and

business plans for international operations and worldwide distributors.

. Designed and successfully implemented buyout plans for all European

distributors.

. Formulated, directed and successfully implemented separation terms for

existing international joint ventures.

. Initiated lobbyist activities at the United Nations, State Department,

UNA/USA, USAID, IMF, & World Health Organization.

. Developed and implemented in depth worldwide market and business

development strategies.

. Developed, implemented and directed international financial statements

and reporting for all worldwide distributors.

. Coordinated all legal, financial, credit and regional worldwide offices

in the appointment and establishment of all agreements, mergers,

acquisitions, buyouts, takeovers and terminations.

. Drafted international distributors agreements for legal approvals and

implementations.

. Negotiated all aspects of the appointments of worldwide

distributors/dealers in a coordinated effort with Legal.

. Responsible for all international trademarks throughout the world in

coordination with Legal.

. Developed, initiated and reviewed international audits of distributors on

a worldwide basis.

. Negotiated and directed international operation on takeovers, buyouts,

mergers & acquisitions and business operations.

. Coordinated and directed relations and strategies with international

advertising agencies and international distributors.

Chrysler Corporation Auburn Hills, MI

1987 - 1989

Manager, Business Manager: Financial Analysis & Strategic Planning

1991 - 1992

. Enhanced sales and profits by implementing quality improvement

programs and upgrading/replacing clients.

. Responsible for direction to #1profit division in the country with

increased market penetration, sales and profits.

. Directed merger and acquisitions activity, business turnarounds, take-

overs and buy-outs.

. Developed financial analysis and profit development meetings for

improvement of poor performers.

. Responsible for the implementation of all marketing, merchandising and

promotional events.

. Responsible for the implementation of advertising agencies promotional

efforts.

. Directed 5 advertising associations with annual billings exceeding

$125,000,000.

. Responsible for SWAT teams that initiated the conducting audits on

business operations.

. Responsible for the direction and implementation of all public

relations events.

Newell W. Anderson Jr.

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Chrysler Corporation Auburn Hills, MI

1989 - 1991

Manager, Marketing, Corporate Communications & Public Relations

. Directed the development of all advertising, marketing and promotional

activities of 5 dealer-advertising associations.

. Increased annual billings by 351%.

. Member of special corporate executive team for PR activities,

corporate communications & investor relations.

. Directed relations and accounts with corporate, dealers and

advertising agencies: BBDO, Bozell, K&E and CME.

Chrysler Corporation Auburn Hills, MI

1981 to 1988

District Sales Manager

South Florida / West Palm Beach - Ft. Lauderdale - Miami

. Held P & L responsibility and turned under performing district to #1

district in country of sales and profits.

. Directed appointments and terminations of clients.

. Responsible for all inventory, sales, profitability, and market

penetrations of districts.

. Responsible for public relations activities and advertising in

district.

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