Andy Shaw PROFILE

**** * ****** *** *** *R

Creative problem solver. Trusted advisor. Valued team player. Skillful juggler. Tactful leader.

Chicago, IL 60647

Innovative thinker.

270-***-****

acfdjm@r.postjobfree.com

EMPLOYMENT HISTORY

EDUCATION

HAVAS WORLDWIDE Chicago, IL May 2013-July 2014

Belmont University Senior Account Executive

Nashville, TN

Clients: Craftsman Terminix Autolite Spark Plugs Wingstop

MBA

2006-2008 Lead management of all facets of client business including integrated brand planning, strategic

and creative development, production of creative assets including TV, online video, and

College of Charleston photography, facilitation of finance, and internal and external team management.

Charleston, SC

BS, Anthropology

HAVAS WORLDWIDE Chicago, IL March 2012 –May 2013

1999-2003

Account Executive

Clients: Beam Global Wine & Spirits – Hornitos Tequila Sauza Tequila

CERTIFICATION

Lead strategic and creative thinking behind two rising tequila brands in the Beam portfolio,

acting as brand steward and managing a cross-functional agency team to deliver 360º

Northwestern University

integrated above and below the line marketing programs.

Medill IMC Program

Chicago, IL Managed development, production and optimization of award-winning Sauza Tequila “Make It

With A Fireman” campaign, a first-of-its kind, all digital campaign for Sauza that has earned over

2013 Chicago 4A’s IAAS

10 million total online video views, nearly 200 million impressions and significantly increased

February 2013

brand awareness, favorability and purchase intent amongst the Sauza target.

SKILLS HAVAS WORLDWIDE Chicago, IL April 2010-March 2012

Intern/Account Coordinator/Associate Account Executive/Account Executive

Brand management

Integrated marketing

Clients: Sprint

campaign development

Joined team to on-board new mobile business based on digital and mobile knowledge and

Brand strategy

played pivotal role in integrating mobile strategy into larger base communications strategy.

development

Digital marketing and

Appointed to direct agency-wide Mobile Task Force to uncover best-in-class mobile marketing

strategy practices and innovations.

Online advertising

Experience in Consumer Acquisition, Base and Loyalty Marketing, Shopper Marketing, Digital,

Social media marketing

Mobile, Social, and B2B.

Mobile marketing

MUSIC ALLIES Asheville, NC May 2009-Septemer 2009

Online Marketing Assistant (Internship)

Developed and distributed successful online promotional campaigns, directly leading to the

extension of key client contracts.

Assisted Online Marketing Director with marketing strategy including content generation and

placement, creation of unique promotions, and execution of exclusive promotional offers to

targeted online media sources.

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