JAMIE

GALLO

SENIOR

OPERATING

EXECUTIVE

Dynamic

Leadership

Strategic

Growth

Bottom-

Line

Results

Innovative

thinker

with

broad-

based

expertise

in

corporate

development,

finance,

marketing,

technology,

product

development,

and

operations.

Proven

ability

to

quickly

analyze

key

business

drivers

and

develop

strategies

to

grow

the

bottom

line.

High-

integrity,

energetic

leader

known

for

ability

to

envision

and

create

successful

outcomes

in

complex

situations.

Diverse

functional

expertise,

with

a

tenacious

commitment

to

driving

sales,

profit

and

market

share

growth.

Areas

of

Excellence

include:

Creating

winning

business

plans

Leading

&

developing

teams

Developing

new

business

• • •

Growing

revenue

and

profit

Growing

employee

satisfaction

Managing

budgets

and

P&Ls

• • •

Negotiating

and

closing

deals

Forming

strategic

alliances

Raising

capital

• • •

Building

shareholder

value

Communicating

at

all

levels

Developing

new

products

• • •

EXECUTIVE

HIGHLIGHTS

Proven

track

record

of

success

growing

companies

and

new

business

lines

New

Business

Start-

Up

–

Built

five

successful

digital

businesses

within

Primedia,

then

started

RentAdvisor,

an

innovative

reputation

management

and

lead

generation

company

Strategic

Growth

–

Created

successful

business

models

that

delivered

growth

organically,

through

acquisition,

and

through

strategic

partnerships.

Generated

more

than

$75M

in

revenue

and

$550M

in

value.

Mergers

and

Acquisitions

–

Spearheaded

ten

acquisitions

at

Primedia

and

Rent

Advisor;

identified

targets,

conducted

due

diligence

and

valuation,

led

negotiations,

and

integrated

operations.

Led

two

successful

exits.

Evaluated

nearly

100

acquisition

opportunities.

Business

Development

and

Strategic

Alliances

–

Negotiated

and

closed

large

mission-

critical

deals

with

leading

companies

like

Yahoo,

MSN,

AOL,

Interactive

Corp,

Apartments.com,

and

ApartmentRatings.

Corporate

Finance

–

Secured

$57M

in

funding

from

strategic,

corporate,

and

venture

capital

investors

for

ApartmentGuide.com

and

RentAdvisor.com.

Have

had

full

P&L

responsibility

in

every

role

since

1999,

and

was

acting

CFO

at

RentAdvisor.

General

Management

–

Led

two

divisions

within

Primedia

that

consistently

exceeded

financial

targets

by

15-

30%

while

achieving

the

highest

level

of

employee

satisfaction

in

the

company.

Marketing

and

Product

Development

–

Managed

all

aspects

of

marketing

and

product

development,

resulting

in

growth

of

online

businesses

to

over

6

million

monthly

unique

users

and

100

million

page

views.

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CAREER

HISTORY

&

ACCOMPLISHMENTS

RENTADVISOR.COM / APARTMENT LIST Atlanta, GA

CEO, Founder, Chairman of the Board 2008-Present

Rent Advisor is a leading review and reputation management platform for the apartment

industry. The company was sold to Apartment List in September 2013.

• Raised $7M in strategic and venture funding in an extremely challenging economic

environment.

• Generated nearly $10M in revenue through the sale of reputation management and lead

generation products to more than 6,000 customers.

• Managed all financial aspects of the business including budgeting, forecasting,

accounting, Board reporting, billing, collections, cash management, banking relationships,

and tax preparation.

• Developed and optimized business model to meet evolving demands of consumers and

clients, resulting in the largest and most innovative reputation management platform in the

apartment industry.

• Negotiated the sale of the business with multiple prospective buyers.

PRIMEDIA Atlanta, GA

Primedia was a publicly traded Fortune 1000 company specializing in advertising based 1997-2007

print and digital publications. The company was sold to TPG in 2011 for $525M, based

largely on the strength of the Interactive businesses. It is now called Rent Path.

President, Interactive and M&A 2005-2007

The Interactive divisions of Primedia included ApartmentGuide.com, Rentals.com,

RentClicks.com, NewHomeGuide.com, AmericanHomeGuides.com, AutoGuide.com,

RentalHouses.com, and MovingResourceGuide.com.

• Responsible for P&L, strategy, Board reporting, and operation of two internet divisions as

well as all mergers and acquisitions for the company. Managed sales, product, marketing,

strategy, technology, customer service, and finance for these divisions, which had more

than 200 employees.

• Exceeded Revenue and EBITDA targets by 15-30% every year.

• Grew online revenue to $65M with over 50% margin.

• Led development of online strategy for used car business and launched AutoGuide.com in

August 2005.

• Acquired 3 companies between Jan ’06 and Jan ’07 for $25M as part of expansion

strategy for the single unit rental market. Integrated the operations to form the

Rentals.com division, whose value 18 months after the first acquisition was $60-90 million.

Rentals.com was the fastest growing business unit in the company, with 99% revenue

growth in 2006.

• Built traffic to the online businesses to more than 6M unique users, nearly 1M leads, and

nearly 100M page views monthly.

• Grew ApartmentGuide.com to over 20,000 advertisers, and Rentals.com to

over 45,000 advertisers monthly.

Chief Operating Officer, HPC Interactive 1999-2005

• Raised $50M in funding from KKR (majority shareholder in Primedia) in 1999 to launch

ApartmentGuide.com business. Exceeded 5 year financial plan originally presented to the

Board.

• Led design, planning, and launch of ApartmentGuide.com, growing it to the largest

apartment search site on the Internet.

• Integrated online sales into existing national print sales force.

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• Negotiated exclusive partnerships with Yahoo, MSN, and AOL.

• Developed and launched NewHomeGuide.com, a leading site serving the homebuilder

category. The New Homes business had over 5,000 advertisers.

• Led the acquisition of AmercianHomeGuides.com to grow presence in New Homes

category. The acquisition doubled leads and traffic to advertisers.

• Developed a business plan for the resale homes category, acquired the RealEstate.com

URL, achieved profitability within 10 months, and sold it to Interactive Corp for a 500%

return on investment.

Director of Business Development 1997-1999

• Built business plan for expansion into online marketplace for Apartment industry.

• Developed national expansion plan for Microtimes publication.

• Led national systems implementation for Distibutech division.

A.T. KEARNEY, INC. Atlanta, GA

Management Consultant 1995-1997

• Developed marketing strategy for targeting potential clients in the automotive industry.

• Led client teams through strategic sourcing projects resulting in 15% reduction in cost of

purchased goods and services at a major pharmaceutical and consumer products

company.

• Led a strategic make versus buy analysis that delivered $35-50 million in savings for a

major pharmaceutical and consumer products client.

FORD MOTOR COMPANY Detroit, MI

Marketing Leadership Intern Summer 1994

• Designed multi-functional plans to increase share in target market segments, implement

new technologies, and reduce marketing and product development costs.

• Developed strategy and process for strategic alliances that was implemented in multiple

divisions.

THE PROCTER & GAMBLE COMPANY Mehoopany, PA

Manufacturing Manager 1990-1993

• Managed teams responsible for improving equipment and reliability in pulping operation.

• Reengineered maintenance organization as part of corporate restructure.

• Designed and taught course on strategy development and team leadership.

• Developed and managed capital and expense budgets. Delivered a 21% cost reduction.

EDUCATION

THE WHARTON SCHOOL, University of Pennsylvania Philadelphia, PA

Master of Business Administration in Finance and Marketing 1995

• Developed a market entry strategy for an Israeli chemical company

• Led several brand management projects with Campbell Soup Company

• Producer, The Wharton Follies

• Teaching Assistant, Data Based Brand Management course

PENNSYLVANIA STATE UNIVERSITY State College, PA

Bachelor of Science with Honors and High Distinction, Industrial Engineering 1990

• President, Mortar Board Honor Society

• President, Alpha Chi Omega Sorority

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