Jennifer E. Hayes

***** **** ***** ****

Burnsville, MN 55337

612-***-****

acfd8u@r.postjobfree.com

PROFESSIONAL SUMMARY

Accomplished marketing leader with a proven ability to build and manage successful marketing

campaigns, strategies and solutions resulting in market share and revenue growth. Visionary leader and

team player experienced in building and managing relationships with all levels of management, staff and

external agencies. Highly organized and outstanding communicator with excellent qualifications in:

Brand Management Relationship Building & Management

Marketing Strategy Planning Project Management

Budget Development & Management ROI & Analytics reporting

EDUCATION

Masters of Business Administration in Marketing

University of Phoenix Online

May 2005

Bachelor of Arts in Sociology

University of Arizona

May 1999

EXPERIENCE

Schneider Electric, Director of Strategic Marketing

July 2013 – Present

Responsible for strategic development and execution of multi-vertical marketing and communications

plans to drive leads and sales. Own all lead generation marketing functions designed to achieve the

overall business objectives of sales, growth, profitability, and visibility in the market while focusing on

customer engagement and service.

Drive go to market strategies and develop associated marketing plans including PR, advertising,

tradeshows/events, collateral, direct mail, online marketing, mobile marketing, social media and

SEM/SEO

Manage corporate brand and ensure all marketing programs and collateral meet brand guidelines

Ensure ROI targets are met; create benchmark data to measure effectiveness of programs

Translate business priorities into yearly strategic marketing plans and develop associated budget

Work closely with business leadership, sales, product management to ensure strategic alignment

Communicate marketing strategy and orchestrate execution within all levels of the company

Schneider Electric, Marketing Manager

September 2010 – July 2013

Responsible for developing, implementing and tracking lead generation programs including email, print

and online advertising, webinars, events, social media, direct mail, public relations and tradeshows.

Collaborated with sales, marketing communications and product management to ensure

consistent content and creative direction is used in all marketing activities

Ensured all marketing projects meet brand guidelines and are consistent with brand messaging

Tradeshow strategy, planning and event coordination including all booth requirements, graphics,

literature and pre and post show marketing plans

Managed creative agency, mail house, fulfillment and other vendors to ensure programs are

executed on time, on budget and adhere to Schneider Electric quality and brand standards

Provided strategic and tactical marketing support to the sales team in order to achieve revenue

objectives

Lead management including all CRM activity and reporting

Marcomm, Marketing Communications Project Manager

November 2009 – September 2010

3M Health Care Communications

Provided project management for a wide range of marketing communications tactics from concept

through execution for a number of product lines

Tradeshow planning and event coordination including all booth requirements, graphics, literature

and product sample requests as well as travel arrangements and catering

Coordinated and executed consistent marketing collateral including advertising, print

materials, website content and field communications

Managed print production process as well as distribution strategies for all collateral materials

Developed and proofread copy for marketing communications efforts to ensure accuracy and

brand consistency

Project management for multiple projects reporting to multiple people with varying deadlines

Bellacor.com, Marketing Manager

August 2006 – September 2008

Planned, coordinated and executed marketing schedule including events, online marketing, advertising,

public relations, promotions, direct mail, and budgeting for a business-to-business ecommerce site

Tradeshow and event planning and coordination including all show requirements as well as lead

follow-up strategies

Created and managed corporate brand standards in all advertising, print materials, website

content, and press releases

Led and implemented strategic and tactical marketing plans that resulted in new customer growth

and existing account development

Interpreted and assessed web analytics, demographic data and financial results to recommend

and implement marketing solutions

Developed and implemented annual marketing goals and budget with marketing team

Managed print production and all distribution strategies

Marcomm, Marketing Communications Project Manager

August 2004 – August 2006

3M Health Care Communications

Provided project management for a wide range of marketing communications tactics from concept

through execution for a number of product lines

Tradeshow planning and event coordination including all booth requirements, graphics, literature

and product sample requests

Coordinated and executed consistent marketing collateral including advertising, print

materials, website content, field communications and external vendors

Managed print production process as well as distribution strategies for all collateral materials

Developed and proofread copy for marketing communications efforts to ensure accuracy and

brand consistency

Managed literature and graphics inventory to ensure most up-to-date material was always

available

Target Corporation, Marketing Planning

Provided project management for marketing planning tasks from job initiation through implementation

including detailed budget management

Worked with multiple internal clients and outside agencies to develop and execute signs that

meet Merchandising and Marketing strategic objectives as well as Target’s brand initiatives

Responsible for proofing signs to ensure accuracy, clarity, quality and proper reflection of the

Target brand

Created and implemented a new best practice for sign request and approval process resulting in

higher efficiency and increased project organization

Managed budgets and responsible for submitting expense recaps monthly

Cygnus Expositions, Marketing Representative

May 2001 – July 2004

Created, managed and executed tradeshow marketing plans focusing on B2B marketing principles

including collateral development, website content, media buying and budget management

Developed and wrote external and internal communications including press releases, website

content and sales collateral pieces following company brand guidelines

Responsible for developing ideas for collateral materials as well as managing all direct mail

projects through execution and reporting

Created and managed tradeshow marketing budgets including tracking and reporting

Managed successful relationships with external vendors and suppliers in order to meet the goals

of cross functional teams

Minnesota Timberwolves/Lynx, Sales Executive

November 1999 – April 2001

Sold group and season tickets to local businesses and households via telemarketing and face-to-face

meetings

Built and managed a loyal client base

Assisted in planning and facilitating local WNBA promotions

Assisted in creation and execution of a successful community outreach program to increase ticket

sales and brand awareness

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