Burton T. Benoliel

***** ********* **** ****, *********, NC 28277

704-***-**** acfchu@r.postjobfree.com

Profile

An innovative and driven business development and marketing consultant with

a proven success record in all aspects of the sales & marketing cycle.

Extensive experience in account management and development that

consistently results in increased sales. Relationship motivated

professional who thrives on development of nontraditional methods to meet

client needs.

Expertise

Sales Team Supervision Presentations & Proposals

New Business Development Sales Training

Relationship Building Lead Qualification

Professional History

WCNC TV - Gannett Broadcasting and Gannett Digital (NBC AFFILIATE)

Charlotte, NC

Regional Account Executive/Regional-National Digital Sales Specialist

2000 to present

Create marketing and advertising plans for regional and local clients and

prospects to help maximize their sales and awareness through the use of

television and digital advertising, while also specializing in new business

development. Sell promotions and sponsorships in addition to negotiating

and servicing accounts

o #1 biller; consistently overachieved annual revenue goal and produced 25%

of total local budget

o Handles McDonald's, Time Warner, Charter Cable, Hardees, Toyota, Nissan,

Infiniti, plus other large regional and local agencies and accounts

throughout the country

o Effectively manage and grow major station accounts and agencies while

consistently outperforming the market in share

o Main responsibilities include prospecting, pursuing and closing regional

and new business clients, and selling through distinctive turnkey

promotions to secure business

o Team Leader for local sales team

WPTV-A SCRIPPS-HOWARD COMPANY West Palm Beach, FL

1998 - 2000

Account Executive

FORT MYERS BROADCASTING Ft. Myers, FL

1996-1998

Account Executive

NABISCO BRANDS, INC. Ft. Lauderdale, FL

1988 - 1996

Territory Sales Manager

Excelled at creative marketing, merchandising, promotion and purchasing for

Nabisco's Biscuit Division in more than 30 retail establishments.

o Managed 10 service representatives within territory

o Consistently met & exceeded sales goals and quotas while increasing

market share each year

o Developed relationships with District Managers and Store Managers to

ensure Nabisco's corporate presence and customer service values were

maintained

o Merchandised and set up POS displays to help increase consumer awareness

of Nabisco's brand within the territory

Academic Credentials

o Masters of Business Administration (MBA) - Marketing/Management -

University of Miami

Miami, FL

o Bachelor of Arts (BA) -Economics - Tulane University

New Orleans, LA

Industry and Computer Skills

o Extensive knowledge of Wide Orbit, Nielsen, OSI, Stowell Data,

Scarborough, Matrix, Papertrends, Share Builder, AdConnections and

Adtelligence

o Proficient in Excel, Powerpoint, and Word

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