Justin m. mercer

813-***-**** ( acfai0@r.postjobfree.com

OBJECTIVE

To obtain a challenging sales marketing director position within an

organization that provides an opportunity for professional and personal

growth.

SUMMARY

Motivated, confident, and creative results-driven sales and marketing

director with over 10 years experience. Professional and service-oriented,

I have been responsible for, and successful in, company growth and improved

monthly sales and revenue through relationship building, strategic

planning, and a strong closing ability. Broad-based background encompasses

exceptional work ethic and commitment to organizational objectives within a

highly competitive and rapidly changing marketplace.

PROFESSIONAL EXPERIENCE

ACCOUNT EXECUTIVE (Interim)

02/14 - PRESENT

Advantage Home Care, Tampa, FL

. Per referral, contract basis

. Develop and nurture relationships with prospective referral sources,

community partners, and current business partners.

. Facilitate effective communication with physicians, referral sources,

and healthcare staff; responds promptly and appropriately to any

concerns

. Attends community events promoting Advantage Home Care

. Perform periodic market analysis, identify and target new and existing

services, and update management regarding activities, opportunities,

and market changes/conditions

. Maintain precise and accurate records of daily and weekly activities

and referral profiles

DIRECTOR OF MARKETING 01/13-

01/14 Ivy Ridge Living, Inc., St. Petersburg, FL

. Responsible for growing census in a new, start up community

. Handled entire Move In process from initial inquiry to physical move

in

. Increased monthly Move In average from 2.5 to 7

. Decreased advertising budget by 75% while still managing to increase

census

. Created and implemented procedures, forms, and in house tracking tools

. Implemented a lead and referral tracking database

. Rebranded community; tag line, marketing collateral, advertising, etc.

. Planned and executed successful networking events

. Implemented a Move In Fee program which increased revenue and

personally collected highest MIF's to date

DIRECTOR OF BUSINESS DEVELOPMENT

07/11-12/12

Trinity EMS, LLC, Carrollton, TX

. Responsible for maintaining and growing current business

. Cultivated new referral sources as well as maintained and built

existing relationships

. Grew wheelchair transports from 40/week to 160/week in first 3 months

. Created "Welcome Packet" for new accounts

. Responsible for planning and executing daily schedule

. Territory spanned the entire DFW area

. Took part in Baylor Hospitals "Nursing Facility Partnership" forum as

well as

Dallas Regional's Skilled Nursing Home forum

. COMPANY CLOSED

COMMUNITY RELATIONS DIRECTOR

08/08-06/11 Emeritus Senior Living-Emeritus at Beckett Lake/Emeritus at

Brandon

. Responsible for maintaining and growing census

. Set Emeritus record for most collected Move In Fee's in a single month

($58,500)

. Hit 100% occupancy my first full month at the Beckett Lake community

with 11 Move In's

. Set Move In Fee record at the Brandon Community ($22,500)

. Handled entire Move In process from initial inquiry to physical move

in

. Assisted with community bed management

. Cultivated new referral sources as well as maintained current

relationships

. Planned and managed community events

. Created and implemented marketing plans

. Attended network and volunteer events

REGIONAL COMMUNITY RELATIONS/CORPORATE MARKETING/BRANDING DIRECTOR

Senior Care Group, Inc., Tampa, FL

05/06 - 08/08

. Led team of three staff; PC, Graphic Designer and Marketing Assistant

. Assisted in the development and implementation of Creative Solutions

Center

. Developed and implemented CSC policies and procedures

. Developed and implemented brochures, collaterals and standardized

marketing products

. Monitored customer service and quality control

. Handled all customer service issues

. Ensured products were ordered in the highest quality, most cost

effective way

. Monitored job board and adhered to budgets for 20+ properties

. Planned and managed corporate events

. Promoted from Corporate Marketing to Branding Director of Creative

Solutions Center

. Created marketing materials, logos and designs

. Maintained relationships with vendors and suppliers

. Assisted with marketing campaigns, plans and events

. Provided facility marketing support as needed

. Attended networking and volunteer activities

. Promoted from Regional Community Relations to Corporate Marketing

. Built census for growing home health agency

. Created marketing campaigns

. Worked closely with Corporate and Facility Marketing Teams

MARKETING DIRECTOR 11/04 -

05/06

Diamonds Direct, St. Petersburg, FL

. Increased and maintained client base by implementing customer-

retention program

. Created and implemented rewards program

. Wrote TV commercials and managed airing schedules

. Motivated staff by empowering individuals to be creative and self

starters

. Created marketing visuals, catalogs, websites, and advertisements

Employment prior to 2004 not relevant to marketing career has been

omitted from resume.

EDUCATION

UNIVERSITY OF TOLEDO, AACSB TOLEDO, OHIO

B.A. Degree, Marketing

Minor: Organizational Development

REFERENCES

Professional and Personal References Available Upon Request

Contact this candidate